Brand Management

Strategically manage your brand

It’s all about Personality. Behavior is personality translated into action. We take care of brand management and maintenance. This increases the positive perception of your brand. We capture all essential aspects of branding in a clear brand strategy. Effective brand management helps to strengthen trust and loyalty and to increase brand value in the long term.

Brand Manual

Even the best concept must be communicated consistently to be effective. We create guidelines on the essential aspects of brand strategy and brand identity to regulate future applications of the brand – saving time and money.

Design manual

We define clear and specific instructions on the use of logos, colors, fonts and other visual elements and provide tips on creative design of marketing materials, advertising and other visual media in line with the brand identity.

Brand portal

In addition to classic brand manuals or style guides, we also provide our Customers with brand guidelines in a brand portal.

Digital Asset Management

We store all digital assets centrally – cataloged, secured and quickly accessible via Asana. We save time and resources for creativity rather than time-consuming asset hunting to ensure consistent brand communication.


Nowadays, a strong brand is the be-all and end-all. With Frontify, you can unite all your brand activities under one roof to unleash your full potential and manage your projects in one central platform – from the first step to the last.

Maximilian Kersten Portrait


Maximilian Kersten
Senior Strategic Consultant
Team Lead Brand