BVB in upheaval, Schwarz+Matt on the rise. With a convincing concept, the Dortmund marketing consultants prove what is possible in social media. And make unattractive professions interesting. Young job starters make “professional selfies” and post them on the Internet in words, pictures and video. The forum for this idea is called “Dortmund at work” and proves how social media can be used effectively for recruiting. Hard work – Glorious reward.