Industry

We support industrial companies in transforming technological strength and sustainable quality into a resilient brand.

Industrial brands that grow with us

(Overview)

Branding for the industry

Especially in the B2B environment, a clearly managed brand determines how companies are perceived by customers, partners, specialists and investors. We work for industrial companies from the SME sector and for hidden champions who want to establish their brand for the long term.

Our focus is on brand management that puts substance before staging: precise positioning and a concise brand presence with a visual identity that conveys quality and technological strength. We take into account the special requirements of industrial markets, from international target groups and regulatory frameworks to complex product and service portfolios.

Our work combines brand strategy, design and communication to create a consistent overall picture. We support industrial companies from strategic sharpening to visual implementation and application at all relevant touchpoints. The result is brands that work in day-to-day business, build trust and help companies to clearly and credibly define their role in the market.

Current work from the industrial sector

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(Customer testimonial)

"The positive feedback from the market confirms our new course and we are very happy with our new appearance. "

Anna Prohaszka

Head of Marketing

Tacke+Lindemann

FAQ

Why is branding so important in the industrial sector?

Branding plays a central role in the industrial sector because products, technologies and services are becoming increasingly comparable. A clearly managed brand helps industrial companies to communicate their technological expertise, quality standards and reliability in a comprehensible way. Especially in the B2B environment, brand perception influences the decisions of customers, partners, investors and potential employees. A strong industrial brand creates trust, reduces the need for explanation and supports long-term business relationships.

What significance does UX design have for brand building in the industrial sector?

UX design is an important part of brand building in industry, as digital touchpoints are often the first point of contact with the company. Websites, customer portals, product configurators or application platforms must structure complex content in an understandable way and make it functionally accessible. Good UX design translates technical information into clear user guidance, strengthens brand perception and ensures that industrial expertise can also be experienced digitally.

How do brands help to differentiate themselves from the growing competition?

A strong brand helps industrial companies to differentiate themselves beyond price, product details or technical key figures. It makes visible what a company stands for, how it works and what aspirations it pursues. Clear positioning, consistent communication and a recognizable brand presence create orientation and recognition in the market. This is particularly relevant in international competitive environments and in complex decision-making processes in B2B sales.

What experience does Schwarz+Matt® have in the industrial sector?

Schwarz+Matt® has been working for medium-sized industrial companies, hidden champions and internationally active corporate groups for many years. These include companies from the metal, mechanical engineering, packaging, construction, raw materials and industrial services sectors. Our experience includes brand strategy, corporate design, digital brand management and implementation at various touchpoints – from websites and trade fair appearances to internal brand communication.

How does a collaboration with Schwarz+Matt® work as an industrial brand?

Collaboration with Schwarz+Matt® begins with a structured analysis of the market, target groups and company reality. Building on this, we develop a clear brand strategy that serves as the basis for design and communication. During implementation, we emphasize clear processes, close coordination and practical solutions for everyday use. The goal is a brand that is sustainable in the long term and functions reliably in the operational business.

(New business)

Contact

André Schirmer

Founder & Managing Director

Brand management for industrial companies in the B2B environment

Industrial companies face the challenge of clearly communicating complex services, technical processes and high quality standards. Professional brand management helps to communicate this content clearly and consistently to the outside world. In the B2B environment in particular, a strong brand helps to build trust, facilitate decision-making processes and strengthen long-term business relationships. Brand management thus becomes a strategic tool for industrial companies that want to position themselves clearly in the market.

Branding for industrial SMEs and hidden champions

Many industrial companies from the SME sector and so-called hidden champions have a high level of technical expertise, but are often reserved in their communication. Branding creates structure and visibility here without losing substance. Through precise positioning and a consistent image, quality, reliability and technological strength can be clearly communicated. This creates a brand that represents the company beyond individual products and is sustainable in the long term.

UX design and digital brand presence in the industry

Digital touchpoints are also playing an increasingly important role in the industrial sector. Websites, platforms and applications are central points of contact for customers, partners and specialists. UX design ensures that complex content is clearly structured, functionally accessible and comprehensible. A well thought-out user experience strengthens brand perception and helps industrial companies to consistently present their expertise digitally.

Holistic brand development for industrial markets

Successful brand development in the industry combines strategy, design and communication into an integrated system. It takes into account international markets, regulatory requirements and complex service portfolios. The goal is a brand that works in everyday operations and conveys a consistent image at all relevant touchpoints. The result is a brand identity that provides orientation, builds trust and supports industrial companies in the long term in a competitive environment.