Health

We develop healthcare brands that grow with your challenges - through strategic brand management and scalable solutions for a changing healthcare industry.

Health brands that grow with us

(Overview)

Branding for healthcare, medicine and pharmaceuticals

In hardly any other industry is trust as crucial to success as in the healthcare sector. However, the market is changing rapidly: digitalization, new needs and growing competition are challenging brands to position themselves clearly and win precisely this trust.

The healthcare industry is also a pioneer in the application of technological innovations. AI-supported diagnostics, personalized therapies and digital healthcare solutions are not only changing medical care – they are also shifting expectations of brands.

We believe in the power of brands.

They are the scalable success factor that grows with your challenges. Brands are what turn expertise into trust and connect you with your target groups.

Current work from the healthcare industry

asz

Brand relaunch for a safer and healthier working environment

Dr. Jens-H. Thiele

Digitally staging a young dentist

Quartz Healthcare

Rethinking medical care

Westphalia-Lippe Association of Statutory Health Insurance Physicians (KVWL)

New career portal with an innovative approach

(Customer testimonial)

"The collaboration with Schwarz+Matt® was characterized by quick responsiveness and good results. We are very satisfied with the result."

Kamsan Sivamoorthy

Managing Director

asz

FAQ

Why is brand building so important in the healthcare sector?

In the healthcare sector, trust is the key to success. Whether clinic, practice or health tech provider: Patients and customers expect reliability and transparency. A strong brand creates orientation, conveys expertise and systematically builds this trust.

What role does digitalization play for brands in the healthcare sector?

Digital solutions such as telemedicine, AI-supported diagnostics and therapy support apps are changing expectations of healthcare providers. Brands need to make these innovations visible, while at the same time radiating security and humanity. The challenge is to reconcile digital expertise and personal proximity.

How do brands help to differentiate themselves from the growing competition?

The healthcare industry is highly regulated and yet increasingly characterized by competition. Brands offer the opportunity to stand out from others through values, attitude and a clear value proposition. They make visible what a company stands for – and why patients or customers should trust this provider.

What experience does Schwarz+Matt® have in the healthcare industry?

We have been working with various players in the healthcare sector for years – from established institutions to innovative start-ups. Our focus is on translating complex topics in an understandable way and developing brands in such a way that they create trust, scale flexibly and withstand the challenges of the market.

How does a collaboration with Schwarz+Matt® work in the healthcare sector?

We start with a clear analysis: market, competition and target groups. Based on this, we develop brand strategies, designs and communication solutions that work – both analog and digital. Our approach is iterative, collaborative and data-based. The result is a brand that is sustainable in the long term and enables growth.

(New business)

Contact

André Schirmer

Founder & Managing Director

Brand development in the healthcare sector

The healthcare industry requires strong brands that create trust and provide orientation. As a healthcare brand agency, we support companies from the pharmaceutical, medical technology, hospital, medical practice and health insurance sectors in the development of clear brand strategies and distinctive brand identities. Our services range from brand development in the healthcare sector to corporate design and healthcare marketing campaigns that reach target groups sustainably.

Specialized brand agency

The healthcare industry is one of our specialties. As a brand agency with extensive experience in brand development for healthcare companies, we support customers from the medical, pharmaceutical, medtech and healthcare sectors. Whether you are a pharmaceutical company, hospital, medical practice, health insurance company, healthcare provider or start-up for digital healthcare solutions – we develop effective brand strategies, design holistic brand identities and ensure visibility in a highly regulated and sensitive market. Our services range from branding to digital campaigns – always with the aim of creating trust and reaching all relevant target groups in the long term.

Trust and visibility

In the sensitive environment of the healthcare industry, trust is the most important success factor. We support pharmaceutical companies, hospitals, medical practices, MedTech companies and healthcare providers in making their expertise visible through strong brands. As an experienced agency for brand strategy and healthcare marketing, we develop brands that stand out from the competition and have a long-term impact. Our services range from brand development in the healthcare sector to corporate design and healthcare marketing campaigns that reach target groups in the long term.

Innovation in the healthcare market

Whether digital healthcare solutions, medical technology or pharmaceuticals – the healthcare industry is changing rapidly due to innovations. As a healthcare brand agency, we translate these developments into brands that build trust, provide orientation and remain sustainable. With brand strategy, design and healthcare communication, we support companies from positioning to campaign – for a strong presence in the healthcare market. As an experienced agency for brand strategy and healthcare marketing, we develop brands that stand out from the competition and have a long-term impact. Our services range from brand development in the healthcare sector to corporate design and healthcare marketing campaigns that reach target groups in the long term.