Brand audit

Sharpen your focus on the big picture without losing sight of the details: With our brand audit, we analyze the state of your brand at every level and get you back on track.

(Overview)

's Brand Audit: From Analysis to Action

A brand audit is a systematic analysis of your brand. It examines the current state of your branding, how your brand is perceived both internally and externally, and how you stack up against the competition.

The main objective: to identify discrepancies between long-term strategy and actual brand presence. To this end, we evaluate the interplay of key elements such as brand positioning, brand communication, and corporate design, and assess brand consistency across all channels. The insights gained from the audit provide a solid foundation for identifying specific areas for optimization and building a sustainably strengthened brand identity.

We put your brand through its paces, identify flaws, uncover inconsistencies, and show you what works and what doesn’t. Depending on your needs, we can provide either our compact “Brand Pit Stop” or a comprehensive analysis.

FAQ: Frequently Asked Questions About the Brand Audit

When is a brand audit a good idea?

A brand audit is worthwhile, for example, if your brand has grown but your strategy hasn't quite kept up, or if you're planning a rebranding, your brand communication no longer seems consistent, and you want to know exactly where you stand right now.

What is analyzed during a brand audit?

We analyze all key aspects of your brand: brand positioning, brand identity, brand communication, corporate design, and brand consistency across all channels. This also includes an external assessment of the competition to understand how you are perceived in the market and where there is genuine potential for differentiation.

What is the difference between a brand audit and a brand analysis?

The terms are often used interchangeably, but there is a fundamental difference between them: A brand analysis is often part of a brand audit. It provides the data foundation. The brand audit goes further: It evaluates, interprets, and derives specific recommendations for action. It is not just a diagnosis, but also a roadmap.

How long does a brand audit take?

That depends on the scope of the project. As a branding agency based in North Rhine-Westphalia, we offer two formats: the compact “Brand Pit Stop” for a quick, focused overview of the key levers, and the comprehensive brand audit, which examines every facet of your branding. We support companies from Düsseldorf, Cologne, Dortmund, and throughout the D-A-CH region both in person and remotely.

Who should consider a brand audit?

For any company looking to evaluate its brand strategy—whether it’s a startup, a small-to-medium-sized business, or a large corporation; whether it operates in the B2B or B2C sector. A brand audit is particularly relevant following mergers, repositioning efforts, periods of strong growth, or when the corporate design no longer aligns with the brand identity.

How much does a brand audit cost?

The cost—and therefore the price—depends on the size of your company, the number of brands, and the level of analysis you want. We’ll provide you with a customized quote that’s tailored exactly to your needs. Feel free to contact us for a no-obligation initial consultation.

(New business)

Contact person

Maximilian Kersten

Managing Director

Have Your Brand Identity Reviewed: What a Brand Audit Really Does

Many companies invest in communication, design, and marketing without knowing whether their brand is even perceived consistently. If you want to have your brand identity evaluated, you need more than just a gut feeling: A professional brand audit provides a well-founded brand analysis that reveals where brand strategy and brand identity are drifting apart, where corporate design and brand communication no longer align, and where real potential lies. As a brand consulting firm in Cologne, Dortmund, and throughout the North Rhine-Westphalia region, we guide companies through this process—in a structured, honest manner, resulting in a concrete roadmap.

Brand Analysis Methods: How We Assess Your Current Situation

A brand analysis is only as good as the methods behind it. We combine qualitative and quantitative approaches: competitive analysis, target audience research, touchpoint analysis, and the evaluation of brand identity, brand positioning, and brand consistency across all channels. The result isn’t a PowerPoint presentation full of buzzwords, but a clear foundation for decision-making—whether it’s rebranding, repositioning, or targeted optimization of specific brand areas. For companies that don’t want to leave their brand strategy to chance.