Brand consulting

Between AI, digitalization and interchangeability, consistent brand management is becoming an anchor. In our brand consultancy, we ask the right questions for a sustainable market position.

(Overview)

Keeping your brands relevant

An inconsistent design system, interchangeable positioning, generic employer branding or a lack of orientation in dealing with digitalization and AI: brands are losing their impact faster than ever before.

A lack of brand competence is more than just a design problem: if brands can no longer be clearly differentiated, communicate inconsistently or no longer keep pace with changes, an economic risk immediately arises.

In our brand consulting, we identify the levers where things are going wrong. To do this, we look at brand strategy, brand management, design and brand implementation not in isolation, but as an interconnected system.

(services)

Brand management between strategy, design and everyday life

A new logo alone is often not enough change. Real development occurs when positioning, brand identity and implementation interlock organically.

Together, we identify what is holding your brand back. To do this, we look at brand architecture, brand image and the content structure behind the brand. At the same time, we analyze design, corporate identity, brand language and all other touchpoints where brands become visible.

And because good brand management does not end with the concept, we explore the role and brand presence in everyday life: in presentations, on social media, in internal communication and in dealing with digital systems such as Frontify.

Fancy a quick brand check? Then visit the Schwarz+Matt® brand pit stop.

The four pillars of
Schwarz+Matt® brand consulting

(01)Brand strategy

Without a strategy, brand management remains a gut feeling. We analyze the market, competition and target groups in order to sharpen your brand in a targeted manner. This is how we create the basis for sustainable growth – with a clear profile that impresses customers and employees.

(02)Brand design

Strong brands look good. And they work. We translate brand strategy into a consistent visual design system. From corporate identity to digital presence, we develop design systems that make brands recognizable and work across all touchpoints.

(03)Brand implementation

Brands rarely fail because of strategy. They fail due to a lack of application.

A brand only has an impact when it is applied consistently. That’s why we translate strategy and design into guidelines, web design, brand portals and communication measures – for a consistent brand presence in everyday life and across all channels.

(04)Brand scaling

Brands are not static entities. They are constantly evolving – through growth, new markets or digital transformation. We support you in the scalable further development of your brands: from social media and campaigns to presentations, brochures, employer branding, AI brand building or international adaptations. So that the brand is ready for growth, new markets and the use of AI.

(understanding)

Modern brand management with a system

As an official partner and Frontify agency, we understand brand management not as a static set of rules, but as a system that has to work in everyday life.

Away from scattered assets, outdated PDFs and dusty brand manuals that nobody opens after the workshop. We establish modern brand management and digital brand management that is actually lived in the real world of work.

We not only position ourselves as an agency for brand consulting and brand management, we also create central structures for brand work: flexible in change, connectable for AI and actually implementable.

Brand strategy does not end with the concept. It is reflected in the small decisions in everyday life.

Locations for brand consulting in NRW

Dortmund

Schwarz+Matt® GmbH
Westfalendamm 188
44141 Dortmund
Germany

Cologne

Schwarz+Matt® GmbH
Siegburger Str. 149-151
50679 Cologne
Germany

Münster

Schwarz+Matt® GmbH
Hafenweg 22
48155 Münster
Germany

FAQs on brand consulting and brand management

What makes a good brand consultancy?

Good brand consulting combines brand strategy, brand management and operational implementation. It is not just about individual design aspects or mere strategic positioning, but about how a brand can actually function well in everyday life.

How do I get a brand consultation with Schwarz+Matt®?

It’s very uncomplicated. Write to us, give us a call or make an appointment for a quick brand check in our brand pit stop. Together, we’ll take a look at where your brand currently stands and what potential there is.

How long does a brand process take?

This depends on the objective, company size and complexity and cannot be answered in general terms. A brand audit or brand analysis can take place within a few weeks. We accompany extensive, in-depth processes relating to brand strategy, brand architecture or brand implementation over a longer period of time.

Why is brand consulting worthwhile?

Brand consulting helps companies to sharpen their brand positioning, consistently build their brand identity and increase brand value in the long term. Especially in highly competitive markets, clear brand management becomes a decisive differentiating factor – for customers, employees and potential applicants.

What are the benefits of brand consulting for SMEs?

In SMEs in particular, brands are often created historically rather than strategically. Our brand consulting helps to create structures, build brand expertise internally and accompany growth consistently – without losing the identity of the brand.

How does sustainable brand management with AI work?

AI is massively changing brand communication. This is why companies need clear brand codes, consistent brand guidelines and digital systems that make brand management controllable even in automated processes. Future-proof brand management means clear systems instead of gut feeling.

(New business)

Contact person

André Schirmer

Founder & Managing Director