Junior Brand Strategist Anaïs Thiessen new at the start

Anaïs joined the Schwarz+Matt® Brand team in February 2026 as a Junior Brand Strategist. She works at the interface of analysis, concept and brand, thinks deeply about topics and helps to develop sound strategic foundations for strong brands.

What she loves about agencies is the creative mindset, the hands-on mentality and the variety. Every project brings new challenges that are solved as a team. For her, agency work means always thinking ahead, adopting new perspectives and broadening your own horizons.

Having moved to Cologne, she has long since arrived in the Rhineland. She was born in Langenfeld – pretty much exactly between Düsseldorf and Cologne. These are two cities that don’t really like each other, but Anaïs loves them equally.

Before joining us, Anaïs worked as an Emotion Research Consultant in a consulting and market research agency. There, she worked with a variety of customers, including large ones, and accompanied projects where the main focus was on really understanding brands and people.

In 2020, she completed her training as a marketing communications specialist at one of Germany’s largest agencies and later completed a bachelor’s degree in media and communications management while working. Her focus was on market, advertising and media psychology.

Outside the agency, Anaïs spends a lot of time with friends, enjoys traveling and trying out all kinds of restaurants. In the evenings, she likes to work on pub quizzes she has created herself. A particularly popular category: recognizing Amazon products based on 1-star ratings.