Software and IT

By combining strategic branding and technological understanding, we translate the language of technology and make your software visible.

Software brands that grow with us

(Overview)

Branding for software and IT

In the software industry, product quality alone is no longer the key to success. Technological innovations are rapidly converging and functions are becoming comparable. What remains is the way in which a brand is understood. Credibility is becoming a key competitive factor.

At its best, a good software brand explains what a technology does and, above all, why it is important for its target groups. This requires clarity in positioning, visual structure in complex contexts and strong messages in communication.

We help software and IT companies to develop strong brands: from strategic positioning to precise messages and visual language, from web to print.

Current work from the IT sector

conet

Rebranding für einen IT-Digitalisierungspartner, der kritische Infrastrukturen unterstützt.

SYNQONY

Rebranding für den führenden Softwareanbieter im Bereich der Kreislaufwirtschaft

pickshare

Branding for a sustainable logistics revolution

(Customer testimonial)

"Schwarz+Matt® not only accompanied us in this process, but also made a significant contribution to making the DNA of ONE HIRING visible."

Manuel Hautz

Head of Marketing

ONE HIRING

FAQ

Why is brand building so important in the IT sector?

In the IT and software sector, it is no longer just technological performance that determines success, but how it is perceived. Stringent brand development creates clarity in a complex, innovation-driven market. A clear brand strategy enables IT companies to make abstract technologies tangible and communicate the added value of their solutions in an understandable way. This turns a technical product into a brand with personality and recognition value.

What significance does UX design have for brand building in the IT industry?

UX design, digital brand communication, automated customer journeys and data-based positioning open up new opportunities to reach target groups precisely. Brands that use digital channels consistently and strategically create a convincing brand experience across all touchpoints, from the first click to customer loyalty.

How do brands help to differentiate themselves from the growing competition?

The software market is growing and with it the interchangeability of many offerings. When technological functions are similar, the brand determines relevance and purchasing decisions. A strong brand makes visible what a company stands for, what values it represents and what concrete benefits it offers. It gives technology meaning and creates trust, especially in markets where customers can choose between numerous similar solutions.

What experience does Schwarz+Matt® have in the software industry?

We have been working with companies in the IT and software industry for years: from SaaS providers to IT service providers and tech start-ups. We combine strategic branding with a deep understanding of technology and know how to communicate complex topics clearly and emotionally. Our projects range from brand positioning and the development of naming and design systems to website design, digital campaigns and employer branding. This is how we create brands that impress both tech-savvy target groups and decision-makers on the customer side.

How does a collaboration with Schwarz+Matt® work in the IT sector?

Every collaboration begins with a clear understanding of the product, market and target group. Together, we analyze the competitive landscape and identify how the brand can position itself in a clear and differentiated way. On this basis, we develop brand strategies, visual identities and digital presences that make companies visible in the market and promote growth. Our process is agile, data-driven and collaborative, with the aim of creating brands that are technically sound, visually strong and strategically precise.

(New business)

Contact

André Schirmer

Founder & Managing Director

Brand strategy and differentiation

The IT and software industry is characterized by rapid change, technological progress and high competitive pressure. As a brand agency for IT companies, we support our customers in clearly positioning complex services and building trust. Our expertise ranges from brand strategy and corporate design to digital brand communication. We make technologies understandable, create emotional points of contact and help software brands to clearly differentiate themselves from the competition – with brands that are convincing, grow and endure.

Trust and technological expertise

In the IT industry, trust is the key to success. Customers expect security, transparency and a brand that offers orientation. We support software companies, IT service providers and tech start-ups in developing strong brands that make technical expertise visible and create trust. As an experienced agency for IT branding, we combine strategic thinking with creative clarity. This results in brand presences that are not only aesthetically convincing, but also have a measurable impact.

Digital brand communication and visibility

Whether cloud solutions, SaaS products or AI-supported systems: the market for software and IT is constantly growing. Clear messages and consistent digital brand management are needed for brands to remain visible in this dynamic. We develop holistic brand presences for IT companies, design brand identities and support the development across all digital channels. With UX design, content strategy and data-based marketing, we create brand experiences that win over target groups from the very first click

Innovation and brand management

Technological innovation is at the heart of the IT industry, but without clear branding it remains invisible. As a specialized brand agency for software companies, we make innovation tangible by translating complex products into clear brand messages. From positioning and name development to design systems and digital campaigns, we develop brands that promote growth and create lasting trust. This creates strong IT brands that unite technology and identity.