Bakery Kraus

New development of a freshly baked website for a national bakery chain in North Rhine-Westphalia.

Bäckerei Kraus Website

(Overview)

Design fresh from the oven

The Kraus bakery had two big wishes. It wanted to focus on the original values of the traditional bakery trade for customers and employees. At the same time, it wanted to open up special branches to a broad target group and make them more attractive for all generations. True to the motto “Smell, eat, smile”.

The new Kraus bakery website is dominated by baked goods and how they are made: from the ear of corn to the flour to the bread, made by hand according to tried and tested recipes.
(Company)
Bakery Kraus
(industry)
Food
(year)
2019
(services)
Bäckerei Kraus Foto

(brand experience)

The bread factory

Tradition is alive here, care is palpable. The main reason for this is the high-quality photography, which brings the smell of coffee and the aroma of bread to the viewer’s nose. The family atmosphere of the branches becomes visible in the location photos.

Customers can use the intuitive navigation to quickly find their favorite product or the nearest store. Future employees can find out about vacancies in a separate area and apply online. This helps to eliminate staff shortages more quickly.

With “panpan – Die Brotmanufaktur”, a new concept has been realized that is more strongly oriented towards new gastronomy concepts. These branches are the ideal places for coffee lovers who appreciate something special and love a short break in a relaxed atmosphere.

The concept is supported on social media channels with a panpan coffee school and insights into the manufactory, products and offers. Both concepts focus on bread. And the people who make it.
Bäckerei Kraus Foto

(New business)