ONE HIRING

Branding for one of the leading HR tech companies specializing in the recruitment of tech, finance and legal experts.

(Overview)

Efficient recruiting
for top experts

ONE HIRING is a leading talent acquisition platform specializing in the recruitment of tech, finance and legal experts. With offices in Germany, the UK and the USA, ONE HIRING combines modern matching algorithms with personal advice from experienced success managers, efficiently connecting candidates and companies.
(Company)
ONE HIRING
(industry)
Recruiting
(year)
2024
(services)

(brand identity)

Minimalist branding
with recognition value

The new branding is defined by a minimalist, digital and technical approach that is tailored to the character of the brand. A central element of the brand identity is the color turquoise, which creates a clear recognition value.

(Employee voice)

"An intensive and strong collaboration that has more than paid off. The new branding positions ONE HIRING as a real outperformer with tech expertise."

Maximilian Kersten
Managing Director

(brand identity)

Design of an authentic visual language and brand-defining shapes for ONE HIRING

The ONE HIRING images are characterized by restrained colouring and people-centric shots. This is achieved through the use of depth of field and neutral backgrounds. The situations depicted appear authentic and lively. In this way, emotionality is conveyed while at the same time emphasizing the professionalism of the brand.

Three character shapes play an important role in the design and general graphic design. Each shape represents an important aspect of the brand: the talents shape, which is intended to resemble a job application with a sheet of paper with a folded corner; the platform shape, which represents an abstract file and symbolizes the collection of talents; and the shape of perspective with a three-dimensional form that conveys the perspective of success.

(brand identity)

Typographic clarity

The ONE HIRING house font Figtree is a modern and versatile sans serif font that was originally developed as an open source project. It was created to provide a clear, friendly and accessible reading experience. The font was designed by Erik Kennedy and is characterized by its minimalist and clean design.

(brand strategy)

Collaborative branding for international perspectives

Both the brand workshop with the management level and the numerous interviews with the team leads were decisive for the development of the brand strategy.

A comprehensive, company-wide survey was also conducted in order to incorporate different perspectives of the international company.

(Customer testimonial)

"Schwarz+Matt made a significant contribution to making ONE HIRING's DNA visible [...]. Their agile approach and understanding of our needs resulted in a CI/CD that positions our brand in a clear and future-oriented way."

Manuel Hautz
Head of Marketing & Product Engineering
ONE HIRING

(New business)

Contact person

André Schirmer
Founder & Managing Director
0231 177283-11
andre.schirmer@schwarz-matt.com andre.schirmer@schwarz-matt.com
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