The Dortmund-based company Lensing Media publishes the daily newspapers Ruhr Nachrichten, Dorstener Zeitung, Halterner Zeitung, Münsterland Zeitung and market-leading advertising papers under the motto “Local networking”. Lensing Media also operates printing plants, mail services, trade journals, agencies and reach portals. More than 3,000 employees work for the fourth-generation family business.
Market analyses and digital consulting were the basis for a multimedia campaign to increase sales of RN+ digital subscriptions. To this end, we used analogue and digital channels with a simple message, fresh mock-ups and visualizations of everyday user life. The multi-channel campaign is an important building block for the publisher’s digital transformation. Schwarz+Matt realized a successful integration of consulting and creative campaign implementation.
