VIVAWEST

Brand-compliant social media design for a leading housing provider in North Rhine-Westphalia.

(Overview)

Social media manual for a leading housing provider

Under the motto “Living where the heart beats”, VIVAWEST manages almost 120,000 apartments on the Rhine and Ruhr as one of the leading housing providers in North Rhine-Westphalia. VIVAWEST thus provides a home for around 300,000 people and, with more than 2,000 employees, is an important employer in the region. VIVAWEST’s corporate headquarters are located on the site of the former Nordstern colliery in Gelsenkirchen.

As one of the leading housing companies in North Rhine-Westphalia, VIVAWEST is naturally active on social media. In-house and external posts now follow a uniform design. The visuals and templates developed by Schwarz+Matt give VIVAWEST’s social media presence a young, fresh and dynamic design.

(Company)

VIVAWEST

(industry)

Real estate

(year)

2020

(services)

Brand experience

(brand experience)

Distinctive design

The aim was to consolidate the positioning, increase customer loyalty and strengthen the VIVAWEST brand in social media. To this end, Schwarz+Matt developed a social media design manual that enables employees without special design skills to anchor posts with VIVAWEST through an unmistakable design.

The target groups and fields of application were jointly developed in a kick-off workshop. The social media design manual for Facebook, Instagram, LinkedIn, YouTube and Twitter defines rules and design templates for all applicable content and formats (16:9, 9:16, 1:1). There are now user-friendly templates for each application that can be used to compose content such as images, photos, videos, headlines and texts into effective posts.

Based on VIVAWEST’s corporate design, the social media design manual is optimized for digital communication. Components include logo and profile picture optimization, the definition of visual language, the definition of emojis, icons and hashtags, feed design rules and before/after presentations. Social media managers can use the tool developed by Schwarz+Matt to generate and design posts by simply following the step-by-step instructions and guidelines.

VIVAWEST now communicates in a new and unmistakable design based on the social media design manual by Schwarz+Matt.

(Customer testimonial)

"Schwarz+Matt impresses with creative solutions, adherence to deadlines, uncomplicated communication and, above all, very good results."

Gregor Boldt

Head of the Digital Media department

VIVAWEST

(New business)

Contact person

André Schirmer

Founder & Managing Director