Based on a brand strategy kick-off workshop, in which we worked out the vision, mission, values and tonality of the clap brand, we developed a minimalist corporate design that is guaranteed to make you want to give gifts.
In order to design the visual identity, we conducted comprehensive market research, developed a logo variant that does justice to the brand’s values and image, and created a color and image world in line with the brand.
The aim was to create a design that was just eye-catching enough to whet the appetite for more, but at the same time discreet enough not to overshadow the company brands.
