To strengthen interaction with the community and further build the fan base, Instagram was integrated as an integral part of the personal brand’s marketing strategy. In a workshop, Vincent from Schwarz+Matt not only gained the necessary know-how on the topic of content creation on social media, but also received helpful tips on how he can shoot high-quality photo material in everyday life.
In the practice-oriented intensive workshop, we developed the structure of his profile and, of course, created three highlights. With the help of the story function, these are not only filled with news from Vincent’s career as an athlete, but also contain personal insights from his everyday life, as well as valuable tips on the vegan lifestyle. In this way, Vincent not only delivers high added value, but also strengthens the bond with the community and promotes direct exchange.
The implementation of the strategy is already proving successful: as a child of the Ruhr region, he is arousing the interest of the community with his motto #pulseofsteel and his passion, and the number of followers is continuously increasing
