In a nutshell
When a triathlete from the Ruhr area decides to really push his career forward, Schwarz+Matt is happy to be there. With the development of a personal brand, Vincent Felix Bartscher’s sports career will also be elevated to a professional level externally. Implementing the marketing strategy raises its profile to not only build a community, but also attract new sponsors that make its global success in international competitions possible.
With Vincent, all good things come in threes: the number is not only reflected in his three-part name, but also characterizes his sport. As a triathlete, he competes in three different disciplines and so Schwarz+Matt made this number the cornerstone of the new corporate design: In the logo, the three parts of the names and disciplines are arranged into an independent logo. The application possibilities are almost unlimited. So Vincent can leave his branding not only on stationery and business cards, but also start his own merchandising program. The color coding is intuitively based on his sport: blue stands for the calm water and the low pulse after the start, green for the activating nature, the pulse is still in the green range, red stands for the limit, for the use of the last reserves, the final sprint to the finish.
Logo elements and colors define the overall look of the Personal Brand website. In terms of content, it delivers everything a sports fan’s heart desires. Exact facts about the body’s performance data, the biggest successes, impressive photos about his sport (for which we arranged an exclusive photo shoot), and the latest news from his Instagram account.
To strengthen interaction with the community and further build the fan base, Instagram was integrated as an integral part of the personal brand’s marketing strategy. In a workshop, Vincent from Schwarz+Matt not only gained the necessary know-how on the topic of content creation on social media, but also received helpful tips on how he can shoot high-quality photo material in everyday life. In the practice-oriented intensive workshop, we developed the structure of his profile and created, of course, three highlights. With the help of the story function, these are not only filled with news from Vincent’s career as an athlete, but also contain personal insights from his everyday life, as well as valuable tips on the vegan lifestyle. In this way, Vincent not only delivers high added value, but also strengthens the bond with the community and promotes direct exchange. The implementation of the strategy is already showing results: As a child of the Ruhr area, he arouses the interest of the community with his motto #pulseofsteel and his passion, and the number of followers is continuously increasing.
By building his personal brand, Vincent has positioned himself and is ready for bigger challenges.
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