Tacke + Lindemann – Branding for a family-run industrial company with 125 years of history
The Best Part
Brand
Tacke + Lindemann
Model
B2B
Industry sector
Industrial construction
With over 125 years of experience as a family-run supplier of high-quality components for industrial construction, Tacke + Lindemann has an impressive history. Our aim was to combine this history with a modern, strong brand image and to strengthen our positioning as a reliable partner to industry.
The new design combines tradition and modernity. The characteristic diamond and the “+” in the logo symbolize cooperation and expertise. The key visual in the form of a sloping diamond offers a wide range of design options – from subtle backgrounds to striking accents.
Blue as the core color stands for stability and expertise, complemented by a vibrant yellow that symbolizes energy and progressiveness.
Niklas Beab
Junior Brand Strategist
Milligram – A timeless, elegant font that is perfect for digital and analog applications and rounds off a professional brand image.
The claim “The Best Part” gives the brand emotional appeal and focuses on the added value that Tacke + Lindemann offers its customers and partners: precise solutions, the highest quality and sustainable results.
Anna Prohaszka
Head of Marketing
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