Successful storytelling generates great attention in the course of the product launch in a quick-witted manner. The topic of sustainability is sympathetically incorporated into the toilet visit, which ends with the words: “You have to go to the toilet here.”
To take the marketing of Green Hygiene to the next level, we also brought the story to the digital world. The products named Frieda and Co. became protagonists of a radio play. The central idea is to make recycling tangible and to tell an exciting story about the products’ past. The paper roll you are using right now may have been packaging in a perfumery in its previous life. These and other stories will soon be heard in the sanitary facilities.
With the development of the brand, the conception of a marketing strategy and the convincing brand image of Green Hygiene, the foundation has been laid for further cooperation between Schwarz+Matt and Huchtemeier Papier GmbH. The creative positioning bodes well for great success, and we’re excited to be part of a product launch that makes our world a little better – and, most importantly, cleaner.
