LEG

Social media strategy and communication for one of Germany's leading real estate companies.

(Overview)

More reach for LEG

LEG Immobilien SE is one of the leading housing companies in Germany – and has been since 1970.

The company’s clear objective is to offer affordable and sustainable housing throughout Germany. But LEG is more than just a housing provider, because with a focus on sustainability, social cohesion and good housing concepts, LEG is actively shaping the future of housing and the country as a whole.

(Company)

LEG

(industry)

Real estate

(year)

2024

(services)

Brand experience

(brand experience)

More reach for LEG

Schwarz+Matt has been supporting LEG Immobilen SE in the areas of social media communication and social media design since April 2024.

The collaboration starts with a workshop on goals, target groups, content, challenges and much more. The input gathered forms the basis of the social media strategy developed.

(brand experience)

Brand DNA as the basis for design

Derived from the company’s word mark, a design element is created that forms the basis of the content template developed.

In terms of content, the focus on Instagram and Facebook was on content that encourages interaction, but also offers real added value – even beyond pure tenant and apartment matters.

(Employee voice)

"The cooperation with LEG Immobilien SE shows [...] that a customized social media strategy increases interaction and reach [...] and at the same time authentically conveys the brand essence."

Lisa Steinhoff

Brand Communication Strategist

(brand experience)

Content strategies differentiated by target groups & channels

First, target groups were analyzed, user personas were created and, based on this, different content strategies for the various channels were evaluated. The main aspect here was that Instagram and Facebook are primarily used for B2C target groups (tenants and applicants) and LinkedIn more as a B2B channel (business partners, tradespeople).

(brand experience)

Creative communication with measurable success

We are currently also supporting the LEG team in the creative implementation of content for posts, reels and stories in one-to-many communication with (potential) customers and other stakeholders.

The initial successes are impressive: More followers, higher visibility and more interactions.

(Customer testimonial)

"The Schwarz+Matt team has helped us [...] to gain more visibility on social media [...] and supports our social media manager in content creation. The initial successes speak for themselves [...]."

Sabine Jeschke

Corporate Communications & Public Affairs

LEG

(New business)

Contact person

André Schirmer

Founder & Managing Director