The campaign design was initially based on the CD of Dortmund University of Applied Sciences and Arts, while our team was also allowed to design the graphic elements of the campaign more freely. It was particularly important to us to emphasize the regional reference and the personal proximity of Dortmund University of Applied Sciences and Arts. Our team achieved this in terms of typography and copywriting. The “Dort” in Dortmund became the campaign claim “Dortmund University of Applied Sciences where you are known”. This claim can now be found throughout Dortmund and the surrounding area as posters, on buses and also on social media.
