help and hope Foundation

Branding for Gut Königsmühle - a place that creates the future. Always with the aim of creating equal opportunities and strengthening social justice.

(Overview)

Königsmühle Estate

Gut Königsmühle is a meeting place where children and families are welcome regardless of their origin or background. It is all about learning, researching and creative development together – surrounded by nature and always with the aim of creating equal opportunities and strengthening social justice.

We developed a branding that sharpens the identity of Gut Königsmühle and clearly communicates these values to the outside world.

(Company)

help and hope Foundation

(industry)

Non-profit organization

(year)

2024

(services)

(brand strategy)

A visual language for openness, community and joy

In order to authentically convey the identity of Gut Königsmühle, we designed a visual language that reflects openness, community and joy. Playful graphic elements and lively motifs emphasize the inclusive and positive character of the estate.

The origin of the figurative mark lies in the outline of the grounds of Gut Königsmühle. It symbolizes the dynamism and creative adventure that characterize this place – a positive place where everyone is welcome and being a child is allowed.

(Employee voice)

"It was great fun [...] to develop a visual identity for [...] Gut Königsmühle together. [...] The new branding shines [...] colorful, open and full of life [...]"

Alina Losch

Senior Art Director

(brand identity)

Colors that combine community and joie de vivre

The colorful branding reflects the diversity of the people who come together here and creates an open and welcoming atmosphere characterized by a strong sense of community.

Warm, inviting tones meet fresh accents and give the brand image a lively, child-friendly effect. The primary colors of the foundation were harmoniously integrated into the design concept of Gut Königsmühle.

(Customer testimonial)

"Tailored branding is [...] extremely important for non-profit organizations. It can create visibility and trust [...] which [...] helps to generate donations. [...] The process and the collaboration were [...] professional and [...] fun."

Sandra Heller

Chief Executive Officer

help and hope Foundation

(New business)

Contact person

André Schirmer

Founder & Managing Director