help and hope Foundation – Branding for a place that creates the future
Königsmühle Estate
Brand
help and hope foundation
Model
B2B / B2C
Industry
Non-profit organization
Gut Königsmühle is a meeting place where children and families are welcome regardless of their origin or background. It is all about learning, researching and creative development together – in the middle of nature and always with the aim of creating equal opportunities and strengthening social justice. We developed a branding that sharpens the identity of Gut Königsmühle and clearly communicates these values to the outside world.
In order to authentically convey the identity of Gut Königsmühle, we designed a visual language that reflects openness, community and joy. Playful graphic elements and lively motifs emphasize the inclusive and positive character of the estate.
The origin of the figurative mark lies in the outline of the grounds of Gut Königsmühle. It symbolizes the dynamism and creative adventure that characterize this place – a positive place where everyone is welcome and being a child is allowed.
Alina Losch
Senior Art Director
The colorful branding reflects the diversity of the people who come together here and creates an open and welcoming atmosphere characterized by a strong sense of community.
Warm, inviting tones meet fresh accents and give the brand image a lively, child-friendly effect. The primary colors of the foundation were harmoniously integrated into the design concept of Gut Königsmühle.
The estate is a special learning and meeting place that offers nature experiences and creative activities for children, young people and families. As an extracurricular place of learning, it also supports schools with project days.
Sandra Heller
Chairwoman of the Board
help and hope Foundation
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