Schwarz+Matt® designed integrated communication measures under the campaign motto “Seeing well into the future”, which culminated in a regional cinema campaign. All online and offline media were integrated with Avermann’s outstanding expertise and the existing business.
The registered Sehtalent brand and the brand claim support the impact of the campaign materials such as the promotional landing page. With a fresh campaign design, regional measures and print and point-of-sale media, the campaign succeeded in attracting attention and sensitizing parents to the topic of myopia. At the same time, the Avermann brand was strengthened in a new area of expertise.
