CENDAS

Brand relaunch for a digitalized construction industry. CENDAS combines genuine craftsmanship with digital processes.

(Überblick)

Intelligent construction processes, clear brand presence

Preparation, execution, control – all phases of the construction project in one application – with CENDAS, digitalization is no longer a construction site. The construction site software makes construction project processes intelligent and efficient.

Schwarz+Matt® was responsible for the development of a new brand positioning with a rebranding of the visual identity as well as target group-specific social media and website design.

(Firma)

CENDAS

(Branche)

Building industry

(Jahr)

2023

(Leistungen)

(brand strategy)

From identity to positioning - the basis for an authentic brand image

Defining your own identity lays the foundation for an authentic brand. Together with the client, Schwarz+Matt® discovers what constitutes the CENDAS brand identity and how it is lived by the team and where the team wants to go.

The right fit with the positioning and image is crucial for the success of the brand, the product and the company vis-à-vis all stakeholders. Customer profiles were developed through detailed target group analyses. The definition of USPs and a brand story helped to formulate central messages and headlines for different roles.

(brand identity)

Logo and claim in harmony: GET WORK DONE

The CENDAS word mark is characterized by visual conciseness – it appears visually broad, is in bold print and makes a statement with its striking appearance.

The logo is complemented by the reduced and concise claim, which consists of a simple triad: “GET WORK DONE”.

The figurative mark forms an almost delicate contrast to this by symbolizing the many small tasks that converge centrally in the shape of the letter “C” and thus describe the functions of the CENDAS software. The figurative mark was developed to be used in selected media as an associative short form for the sender CENDAS.

(brand identity)

Design that reaches clients, project managers and craftsmen alike

When choosing the colors, it was crucial to consider the different target groups such as building owners, project managers and craftsmen. In the color system, the blue tones serve as a neutral basis, while the orange color functions as an identity-creating brand color. Orange stands for digital technology, the construction industry and the energy and drive of the brand.

The choice of typography fell on the thematically appropriate “Work Sans”, which conveys a modern and open typeface with its contemporary character.