Under the motto “Networking Locally,” the Dortmund-based company Lensing Media publishes the daily newspapers Ruhr Nachrichten, Dorstener Zeitung, Halterner Zeitung, Münsterland Zeitung, as well as market-leading advertising papers. Lensing Media also operates printing plants, mail services, trade magazines, agencies and reach portals. More than 3,000 employees work for the fourth-generation family business.
Market analyses and digital consulting were the basis for a multimedia campaign to increase sales of digital subscriptions RN+. For this, we played on analog and digital channels with a simple message, fresh mock-ups and visualizations of the user’s everyday life. The multi-channel campaign is an important building block for the publisher’s digital transformation. Schwarz+Matt realized a successful integration of consulting and creative campaign implementation.
