One World Network NRW

Branding for sustainable development with global responsibility. In the spirit of international solidarity with the aim of promoting peace and justice.

(Überblick)

Together for the
World Development Goals

The One World Network NRW has been the state network for One World commitment to global justice since 1991. The new corporate design is a reflection of what the network stands for: global solidarity, peace and justice.
(Firma)
One World Network NRW
(Branche)
Politics
(Jahr)
2024

(brand identity)

Open dialog and
global networking in the
new brand presence

With the new visual identity, we are helping the network to communicate its messages clearly and powerfully. At the same time, the friendly design invites people from different cultures and backgrounds to become part of this commitment. A corporate design that connects.

The logo, an abstracted globe in the shape of a speech bubble, symbolizes a networked world in which open dialogue and solidarity are central. The blue color scheme not only refers to the water surfaces of our planet, but also to transparency and the global nature of the mission.

(Employee voice)

"The collaboration with Eine Welt Netz NRW was inspiring and enriching - together we have brought the core of the state network into a system that is ideally equipped for the future."

Thi Lange
Art director

(brand identity)

Visual language for diversity and maximum design freedom

With the new branding, a colorful palette was developed that emphasizes the network’s diversity and multifaceted approach.

The harmonious colors complement the central blue and create a visual language that works equally well in both analog and digital spaces and gives the design system maximum flexibility.

(brand strategy)

Visual identity that strengthens civil society action

The focus of the political network is on strengthening civil society engagement and promoting critical reflection on global developments. In the One World Network NRW, all people are invited to get involved together in the spirit of the United Nations’ Agenda 2030.

Variety and diversity are important keywords for the network. Every design element now reflects the pursuit of global networking. This branding thus becomes a tool to promote engagement and help shape a sustainable future.

(Kundenstimme)

"We were impressed by the joint design sprints and the team's constant availability [...]. Their expertise and commitment created a result [...] with which we are more than satisfied - our new presence speaks for itself."

Sascha Ivan
Public relations
One World Network NRW

(New business)

Contact

André Schirmer
Founder & Managing Director