One World Network NRW – Branding for sustainable development with global responsibility
Together for the world-
Development goals
Brand
One World Network NRW
Model
B2B / B2C
Industry
Politics
The One World Network NRW has been the state network for One World commitment to global justice since 1991. The new corporate design is a reflection of what the network stands for: global solidarity, peace and justice.
With the new visual identity, we are helping the network to communicate its messages clearly and powerfully. At the same time, the friendly design invites people from different cultures and backgrounds to become part of this commitment. A corporate design that connects.
The logo, an abstracted globe in the shape of a speech bubble, symbolizes a networked world in which open dialogue and solidarity are central. The blue color scheme not only refers to the water surfaces of our planet, but also to transparency and the global nature of the mission.
“The collaboration with Eine Welt Netz NRW was inspiring and enriching – together we have brought the core of the state network into a system that is ideally equipped for the future.”
Thi Lange
Art director
With the new branding, a colorful palette was developed that emphasizes the diversity and multifaceted nature of the network. The harmonious colors complement the central blue and create a visual language that works equally well in both analog and digital spaces and gives the design system maximum flexibility.
The focus of the political network is on strengthening civil society engagement and promoting critical reflection on global developments. In the One World Network NRW, all people are invited to get involved together in the spirit of the United Nations’ Agenda 2030. Variety and diversity are important keywords for the network. Every design element now reflects the pursuit of global networking. This branding thus becomes a tool to promote commitment and help shape a sustainable future.
Sascha Ivan
Public relations
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