asz

Brand relaunch for a safer and healthier working world. Since 1975, asz has been committed to creating a digitalized, safe and healthy working environment.

(Overview)

Making the
difference together

For asz, safety, health and well-being in the workplace are paramount. Since 1975, they have been committed to creating a digitalized, safe and healthy working environment – “for a better tomorrow”.

The appreciative and entrepreneurial corporate culture should also be reflected in the brand identity and branding.

Intensive discussions and brand analyses helped to develop a clear, authentic and strong brand. The goal: to develop a digital and growth-oriented brand design for the asz of tomorrow.
(Company)
asz
(industry)
Health
(year)
2023
(services)

(brand strategy)

The heart of the brand:
The signet embodies dynamism and passion

The heart of the project is the brand logo: Every formal element, every stroke and the color embody the identity and values of asz.

The unique trademark consists of visual elements that together form a symbol of humanity, passion, dynamism and safety.

(brand identity)

Strategic positioning becomes visible in the corporate design

Building on the findings from the strategic brand positioning, the new verbal identity of asz was translated into a vibrant visual identity.

The new corporate design (CD) is characterized by a fresh and powerful colour palette, in which a striking green in particular stands for longevity and growth. The dynamic shapes and modern typography in the new design reflect the innovative and future-oriented spirit of asz.

(Employee voice)

"Despite the company's long history, the management's modern approach was palpable [...], which made the repositioning of the asz brand particularly exciting."

Lisa Steinhoff
Brand Communication Strategist

(brand identity)

Website relaunch for
a future-oriented presentation of asz

The rebranding process also included a complete overhaul of the asz website. The new site not only represents the renewed brand identity, but also improves the user experience through optimized navigation, a clearer information structure and appealing visual elements.

(Employee voice)

"asz makes the difference. This brand essence describes the company clearly and visionarily for the future. I am looking forward to everything that is yet to come."

Maximilian Kersten
Managing Director

(brand identity)

New branding, easy to use: The asz brand manual

The designed brand manual facilitates the further handling of the new brand in the company. It summarizes the most important findings and the brand-defining design elements for employees, making it easier to handle the new brand.

(Customer testimonial)

"The collaboration with Schwarz+Matt® was characterized by quick responsiveness and good results. We are very satisfied with the result."

Kamsan Sivamoorthy
Managing Director
asz

(New business)

Contact person

André Schirmer
Founder & Managing Director
0231 177283-11
andre.schirmer@schwarz-matt.com andre.schirmer@schwarz-matt.com
LinkedIn