AHW – Visual identity for interdisciplinary corporate law firm
Paving the way for sustainable
success in SMEs
Brand
AHW
Model
B2B / B2C
Industry
Consulting
For over 60 years, AHW has been supporting medium-sized entrepreneurs with an eye for the big picture – fiscally, legally, economically and always at eye level. We were able to rethink the existing brand image for the AHW group of companies: from the visual realignment to the implementation of modern, scalable websites, we created a strong basis for the digital presence of the law firm.
The AHW logo is the visual foundation of the law firm. It embodies the clarity with which AHW thinks about complex issues in an interdisciplinary way and the quality with which clients are advised. Precisely designed, with a clearly defined protective space and a modular structure, the logo can be flexibly applied to all areas of the company.
From the choice of colors to the typography to the user guidance – everything follows the principle of clarity and consistency. Instead of distractions, the focus is on a clear structure that leads the user directly to the essential content. A more integrated design reflects the desire to be both functional and honest.
The new website for AHW translates the firm’s interdisciplinary consulting approach into a user-centered and confident digital experience. The structure, navigation and content have been designed so that clients can easily access information and quickly find their way around – regardless of whether they are looking for tax, legal or business advice.
“In close cooperation and partnership, we have created a visual identity for AHW that translates the entrepreneurial attitude into a future-proof design – digital, bold and pioneering. With a modern and clear brand identity, we show that management consulting doesn’t have to be gray and conservative.”
Katharina Nolte
Web Designer
AHW’s figurative mark flows into the layouts and shows how its design language can be used as a basis – flexible, variable and adaptable across all media. This creates a visual identity that extends beyond the logo. The system also offers scope in terms of color: in addition to the blue and green tones typical of the brand, targeted use of accent colors – including purple in the careers section – provide differentiated visual highlights.
Katrin Stoklosa
Senior Marketing Manager & Brand Strategy Consultant
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