Vacation guru opens first digital travel agency in Unna

Digital transformation – thinking backwards. Everything goes online, vacation guru goes offline. The online portal wants to supplement its offering with a classic advisory travel agency.

Schwarz+Matt has shown how this can work offline with a fresh store concept: with a virtual exploration area, a digital advice counter and a large monitor for the perfect vacation feeling. And, of course, with top-informed consultants who guide travelers to their destinations independently of tour operators.