Brand management that leads to the goal

In a nutshell

A brand process doesn’t end with defining the positioning, naming, value proposition or voice – it’s just beginning. We support companies in consistently aligning brand strategy elements across all touchpoints – internally and externally.

Lensing Media

In detail

Brands must be managed and maintained

In today’s competitive environment, it is the attention-grabbing brands that are most successful. But even the best brands need to be nurtured to ensure an all-around consistent appearance. Brand management is successful when it includes all points of contact. Staffing, product planning, pricing and promotional efforts all play equally into the plan.

Professional brand management increases brand values

As Strateg:innen, we continue to manage brands in a contemporary way to meet the ever-changing demands of the market. In doing so, we always keep an eye on target groups and competitors and regularly adapt the brand without moving away from the brand core, because strong brands are above all true to one thing: themselves. Together, we evaluate and exploit growth potential to turn brands into top performers.


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How we work


Research and analysis

We do not guess into the blue. We want to get to know and understand the company, its plans and goals – over a cup of coffee (it doesn’t have to be black). Together we evaluate the positioning, competition and architecture of the corporate brand. We first have to immerse ourselves in your corporate culture so that we can swim our lanes safely.


Conception and design

We give your brand personality an expressive face. So that you see your business as we see it, we create a concept that outlines colors, shapes, logo and typo. Your Go is our starting signal and we go into designing. No idea is lost: We record everything essential in our guidelines. So that you have a solid foundation on which to build excellent visualized brands.


Realization and communication

Thought locks are all well and good – we also want to bring outstanding concepts to the road. As digital natives, we support you in the rollout of your brand. Whether social media marketing, ad campaigns, website and more – individual goals require individual services. We give our all every day. Our unyielding sense of aesthetics and innovation allows nothing else.


Any questions?

What distinguishes marketing from brand management?

While marketing can be understood as a whole discipline, which rather means coordination, planning and control, brand management rather means the development of a corporate identity.

Brand management is successful when it is implemented at all levels. Not only personnel, but also product planning, pricing and advertising measures must be geared to the project.

In addition to the benefits of brand management for companies already explained, customers can also benefit from a successful brand. Brands facilitate decision-making, satisfy the quest for prestige and help with orientation.

Your agency for successful brand management

As an agency for branding and digital design from Dortmund, our designers and brand strategists specialize in the development and design of outstanding brands. In order to meet the ever-changing market demands of our fast-paced times, we develop digitally powerful designs that are unique and stay that way. We never stop learning and are always on the lookout for new or better solutions to respond agilely to trends and new requirements.

Our brand strategy workshops serve as an essential foundation for our work, on which brand positioning, naming, claiming, brand architecture, brand values and everything else are built. Because brands only grow upwards successfully from the inside out. In addition, we support start-ups, medium-sized businesses, companies, brands and marketing departments but also in all tasks in the areas of corporate design, graphic design, communication design, motion design and print design.

Schwarz+Matt has made it its mission to transform communication through digitization. Our team bundles expertise in the field of design and provides support in sustainably improving the visual brand presence and increasing the brand value.

The focus of our work is on the implementation of integrative processes. We pursue the goal of working not only for, but with our customers. We want to be more than an external service provider – as part of our customers’ internal marketing department. This enables us to tap into new target group potential, intensify existing customer relationships and sustainably increase growth.