Pitch fits! In fair competition, Schwarz+Matt wins the “master craftsmen” as customers. At the same time as positioning the company, a new product is implemented: All refurbishment services (individual trades, financing, construction supervision and coordination) as a package offer. The builder just needs to move in.
Online, the “master craftsmen” are on a website that generates requests. Offline, an eye-catching folding brochure creates awareness. This is how classic and digital marketing works today.