Anaïs is part of Team Brand as a Junior Brand Strategist. She works at the interface between analysis, concept and brand, thinks deeply about topics and helps to develop sound strategic foundations for strong brands.
Anaïs previously worked as an Emotion Research Consultant in a consulting and market research agency. There, she worked with a variety of customers, including large ones, and accompanied projects where the main focus was on really understanding brands and people.
In 2020, she completed her training as a marketing communications specialist at one of Germany’s largest agencies and later completed a bachelor’s degree in media and communications management while working. Her focus was on market, advertising and media psychology.
What she loves about agencies is the creative mindset, the hands-on mentality and the variety. Every project brings new challenges that are solved as a team. For her, agency work means always thinking ahead, adopting new perspectives and broadening your own horizons.
