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What happens when a brand grows, but the structures behind it don’t grow with it? In the worst case scenario: outdated assets everywhere, different versions, unclear responsibilities and guidelines that exist but are hardly ever applied in everyday life.
Together with OMR Reviews, we have published a guide that takes exactly this perspective and explains the implementation of Frontify as a strategic foundation for scalable brand management and organized digital asset management.
In the guide, we describe four success factors that repeatedly prove to be decisive in practice, from data migration and system structure to technical connections and user acceptance within the team. We also provide specific tips on information architecture, role models and the sustainable maintenance of standards.
Our Frontify implementation experts share insights from their project work and show what is important for a structured introduction and sustainable implementation.
Are you planning to introduce a brand management system?