Consulting

We develop brands for consulting companies that want to show professional strength and convince on a personal level.

Consulting brands that grow with us

(Overview)

Branding for consulting firms

Consulting firms are faced with the task of clearly classifying their services, working methods and competencies. Customers expect a clear profile and performance-related reliability. Internal teams work on different interfaces and solutions. The market demands comprehensible differences to the competition.

But if identity, positioning and perception do not work together, a diffuse image is created and the strategic added value remains unrecognized.

We help brands in the consulting industry to close precisely this gap. We sharpen their identity, make services and methodological principles understandable and manage brands consistently across all touchpoints, from the strategic foundation to language, design and narrative through to implementation in communication and digital touchpoints.

Current work from the consulting industry

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(Customer testimonial)

"For our rebranding, we wanted a regional partner who not only works professionally, but also really suits us. We had a great feeling about Schwarz+Matt right from the start - modern, approachable and uncomplicated. "

Mandy Obst

Marketing Manager

UNIORG

FAQ

Why is good branding important for consulting companies?

Consulting companies do not sell standardized products, but rather knowledge, experience and procedures. This is precisely what makes them in need of explanation. A clear brand helps to categorize services, working methods and attitude in an understandable way. Branding ensures that consulting firms are not only perceived through projects, but also as reliable partners with a clear positioning.

When is the right time for a brand process in consulting?

A branding process is always worthwhile when consulting services grow, change or become difficult to explain. Typical occasions include new service areas, organizational growth, mergers or a change in strategic direction. IT service providers and technology-related consultancies also benefit from branding if they want to clearly position their working methods and sharpen their profile in the market.

What significance does UX design have for brand building in the consulting industry?

For consulting firms, good UX design means making their own working methods visible. Clear navigation, logical information architecture and consistent interactions reflect how structured, solution-oriented and reliable a consultancy works. UX thus becomes the translator of the brand. It shows how people think and proceed. UX design also supports brand management across all digital touchpoints. It ensures consistency between strategy, content and design and thus strengthens the recognizability of the consulting brand. A good user experience makes complex services accessible and makes a significant contribution to the brand being perceived as competent, clear and professional.

What experience does Schwarz+Matt® have in the consulting industry?

Schwarz+Matt® has been working with consulting firms of various types for many years – from traditional management and strategy consultancies, IT service providers and technology consultancies to specialized consulting units within larger organizations. These projects often involve structuring complex services in an understandable way, making ways of thinking visible and managing brands consistently across different service areas. Our experience shows that successful consulting brands are created where positioning, language and visual identity are clearly aligned and reflect the company’s actual way of working.

How does a collaboration with Schwarz+Matt® as a consulting brand work?

The collaboration begins with a joint clarification of the initial situation: services, target groups, market environment and internal structures. Building on this, we develop a brand strategy foundation that clearly classifies the consulting firm’s mindset, attitude and approach. We then translate this basis into concrete elements of brand management – such as positioning, language, design and communication principles. The implementation takes place step by step and in a practical manner so that the brand works in everyday life and can be managed consistently across all relevant touchpoints.

(New business)

Contact

André Schirmer

Founder & Managing Director

Brand management for consulting firms

Clear branding is crucial for consulting firms in order to present complex services in an understandable way. Consulting thrives on working methods, experience and process models – these must be clearly classifiable for Customers. Professional branding creates structure and ensures a consistent brand image across all touchpoints. In this way, brand management becomes a strategic instrument for making consulting services visible, comparable and recognizable.

Positioning and identity in consulting

A clear positioning helps consulting companies to clearly define their identity in the market. It answers key questions: What does the consultancy stand for? How does it work? What role does it play for its customers? A consistent brand identity ensures that these answers are conveyed clearly across language, design and communication. Clear positioning is a decisive success factor, especially for growing consultancies or specialized consulting units.

Branding for consulting and IT service providers

Consulting and IT service providers combine consulting, technology and implementation. Branding helps to present this combination clearly and communicate it comprehensibly. A well thought-out brand strategy translates technical expertise, methodical approach and service portfolios into an understandable brand structure. This results in consulting brands that are both professionally convincing and strategically clearly positioned.

Strategically developing consulting brands

The strategic development of a consulting brand begins with an analysis of services, target groups and the market environment. Based on this, a brand strategy is created that combines working methods, positioning and communication. Professional branding ensures that consulting companies can maintain a consistent image in the long term, offer orientation and develop their brand in a targeted manner – regardless of whether they are traditional consulting firms, IT service providers or technology-driven consulting models.