conet

Rebranding for a full-service IT service provider that develops stable systems for public organizations and supports critical infrastructures.

(Overview)

Solve today,
what counts tomorrow

Since 1987, conet has been designing digital end-to-end solutions as an interdisciplinary full-service IT provider with a claim that goes beyond technology .

With 17 locations, the company’s digital solutions are aimed at ministries, administrations, defense and companies where stability is crucial and failure can have critical consequences. The full-service IT group of companies takes responsibility for this and creates trust by providing solutions that will still work tomorrow. And it is precisely that this promise should be visible in the brand.

To this end, we conducted a survey with around 750 participants from a total of 2,000 employees, interviewed all managers in deep dive interviews and organized intensive brand workshops with participants from various areas of the company as well as a design workshop. The result was a realistic reflection of the realignment and future image.

(Company)

conet

(industry)

Software and IT

(year)

2025

(services)

(brand identity)

Enabling people to move the future

conet’s claim can be derived from its brand essence: To enable people to move the future. conet sees itself as a companion of digitalization and brings stability, security and progress with digital solutions and systems that work today and last tomorrow. Always with the aim of turning potential into real progress for everyone. This self-image becomes more tangible with the rebranding.

(brand identity)

Leading forward

While other competitors in the industry only talk about the future, we have positioned conet in the present. The digitalization partner creates progress for now and at the same time the basis for tomorrow. Solving today what counts tomorrow. Because the future is created by what is done today and is not shaped by empty promises from visionaries. If everyone only talks about the future and forgets the present, the future remains a promise and today remains a problem.

The claim “leading forward” bundles precisely conet’s performance promise to actually accompany people and organizations into the future. Progress that begins today and counts tomorrow. The claim acts as a unifying framework for the entire brand and translates the central idea of its brand story into external communication.

(brand experience)

The new branding translates the strategic messages into a visually consistent image. It visualizes conet’s role as a partner that provides security, unites diversity and tackles challenges with determination. The design is reduced and designed to give space to the diverse service areas without appearing overloaded.

(brand design)

Reduction and digitization

The figurative mark is a calm, stable fixed point within the design system. It is reduced and focuses on precision and digitalization. The shape is oriented towards technological clarity and technical cleanliness, fitting for an organization that reliably operates complex systems.

In addition to the representation of the initial letter, the signet also integrates the basic shape of the old conet logo in the form of a square, which creates the link between the old and the new.

(brand design)

Visual world

The imagery shows how conet works: close to people, focused, solution-oriented. No staged images of the future, but real situations in which collaboration becomes visible.

The motifs show different perspectives and roles, from professional exchanges to strategic discussions. This creates an authentic image of the organization and supports the brand values of “real” and “colourful”. Clear details, few distractions and a focus on gestures and interaction balance out contrast and calm.

(brand design)

Colors

The color scheme combines the breadth of conet’s content with a modular system. Deep purple tones stand for stability and technical expertise, while lighter gradients create enough space and flexibility to visually separate and structure individual service areas.

The color palette includes strong, digital colors that pay tribute to digitality, technology and modernity. It supports the brand’s themes without slipping into playfulness. Together, they create a calm, professional appearance.