With the merger of various units to form a joint group of companies, conet was faced with the task of redefining its brand. The aim of our collaboration was to develop a brand identity that would make the strategic realignment of the group verbally and visually tangible and translate its broad service portfolio into a consistent system.
conet has stood for technological excellence in the public sector for more than 30 years. The merger of several specialized units in recent years has created a group of companies that today combines a broad portfolio of services: from cybersecurity and software development to data & AI. This growth course placed new demands on the brand.
Together with conet, we initiated the transformation process and repositioned the brand. The focus was on developing a new brand identity that creates a strategic unit and defines the design framework for a modern, cross-group brand presence. To this end, we created a brand model that strategically realigned the Group and created a strong foundation for its future development.
A completely new corporate design system forms the well-thought-out design level: modular, scalable, digitally conceived. The group was also brought together visually in this way. The new brand gives conet a system that promotes growth and profiles the group as a strong, progressive tech partner in the public sector.
The full case with insights into strategy, process and design will be published on our website early next year.
