Sustainability is a topic that affects us all. Schwarz+Matt was therefore also fired up and took on the challenge of creating a convincing brand from the idea that would conquer not only the B2B but also the B2C market. Green Hygiene should penetrate the entire retail chain: From manufacturers to specialist retailers, right through to end consumers.
After extensive consultations and brainstorming sessions, the design team was faced with the task of creating a convincing brand image. Green Hygiene now stands out with a clear and minimalist corporate design and a strong figurative mark.
The design determines the entire presence of the brand and so the products have also been given eye-catching packaging that immediately catches the eye. But the brand’s new corporate design is not only impressive on the shelf from now on: Schwarz+Matt not only designed the packaging but also the Green Hygiene website and produced the images.
Schwarz+Matt has created new characters to appeal to consumers not only visually, but also emotionally. Each product now has its own name: Frieda, Rainer and Hannelore are more appealing than “Falttuch TJ2-320-RC75”.
