Tacke + Lindemann

Branding for a family-run industrial company with 125 years of history.

(Überblick)

The Best Part

With over 125 years of experience as a family-run supplier of high-quality components for industrial construction, Tacke + Lindemann has an impressive history. Our aim was to combine this history with a modern, strong brand image and to strengthen our positioning as a reliable partner to industry.
(Firma)
Tacke + Lindemann
(Branche)
Industrial construction
(Jahr)
2022
(Leistungen)

(brand identity)

Tradition meets modernity: a flexible design for expertise and collaboration

The new design combines tradition and modernity. The characteristic diamond and the “+” in the logo symbolize cooperation and expertise. The key visual in the form of a sloping diamond offers a wide range of design options – from subtle backgrounds to striking accents.

Blue as the core color stands for stability and expertise, complemented by a vibrant yellow that symbolizes energy and progressiveness.

(Employee voice)

"Developing the brand with an awareness of its long history, both visually and in terms of content, was the focus of the entire process for us."

Niklas Beab
Brand Strategist

(brand identity)

Design language,
that connects

Milligram – A timeless, elegant font that is perfect for digital and analog applications and rounds off a professional brand image.

The formal language of the rhombus from the logo is taken up in the typography and icons, creating a consistent and recognizable appearance.

(brand strategy)

Precision, quality and sustainability in the brand claim

The claim “The Best Part” gives the brand emotional appeal and focuses on the added value that Tacke + Lindemann offers its customers and partners: precise solutions, the highest quality and sustainable results.

(Kundenstimme)

"The collaboration with Schwarz+Matt was [...] an enriching experience. They created a new logo and a brand identity that honors our 125-year history and is future-oriented at the same time. [...] We are very happy with our new look."

Anna Prohaszka
Head of Marketing
Tacke + Lindemann

(New business)

Contact

André Schirmer
Founder & Managing Director
0231 177283-11
andre.schirmer@schwarz-matt.com
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