Schwarz+Matt® designed integrated communication measures under the campaign motto “Seeing well into the future”, which resulted in a regional cinema campaign. All online and offline media were integrated with Avermann’s outstanding expertise and the existing business.
The registered trademark Sehtalent and the brand claim support the effect of the campaign tools such as the actionable landing page. With a fresh campaign design, regional measures as well as print and point of sale media, the campaign succeeded in attracting attention and sensitizing parents to the issue of myopia. At the same time, the Avermann brand was strengthened in a new field of competence.
