Brands we work with
Selected works
Frequently asked questions
What are the benefits of working with a branding agency?
That’s exactly what we bring to the table: a clear, outside perspective, over 10 years of brand expertise, and the skills that are difficult to build in-house on this scale. You’ll get a well-coordinated team of strategists, designers, and copywriters who are really excited to take your brand to the next level.
Yes, good branding is an investment. But it's one that pays off.
Which industries and regions are you familiar with?
Regionally, we are deeply rooted in the Ruhr region through our headquarters in Dortmund. This keeps us grounded and close to the industry. However, with our offices in Cologne and Münster, we have a nationwide network and work flexibly with customers from all over Germany.
When is the right time for branding or rebranding?
In short: It’s never too early and never too late. Together, we’ll figure out what adjustments need to be made to get your brand back on track.
How much does a branding or rebranding project like this cost?
But here’s what we can guarantee: transparency. Contact us, ask us your questions, and we’ll put your brand to the test. Afterward, you’ll receive a quote that breaks down the services. No hidden costs or other surprises.
And yes, effective branding costs money. But it’s less of an expense and more of an investment that pays off two- or threefold in the long run.
How does working with you guys work?
This is followed by workshops, surveys if needed, and, of course, the actual project launch. We work using an agile approach, with iterative feedback loops, so you’ll know where we stand and what our next steps are at all times.
What other services do you offer besides brand development?
If you’d like, we’ll support you beyond strategy and design: trade show appearances, social media, websites, or brochures. We extend your brand across all relevant touchpoints. We’re happy to ensure that your brand is understood and embraced internally as well—through employee workshops, brand portals like Frontify, or clear guidelines. In addition to talented strategists and designers, you’ll find passionate social media managers, motion designers, and copywriters on our team.
How do you measure the success of a branding campaign or other service?
So while we focus more on long-term, qualitative changes when it comes to the brand’s fundamentals, our operational measures (such as campaigns, ads, or banners) are data-driven. Here, we track hard KPIs such as impressions, click-through rates (CTRs), and conversions. This allows us to see exactly what’s working, optimize continuously, and demonstrate your success in black and white.
What role does AI play in your work?
We use AI as an intelligent sparring partner for efficiency and research. But our actual approach goes one step further: We’re strategically building brands today in such a way that AI models will be able to properly understand, categorize, and reproduce them in the digital space in the future. So we’re also using this technology to future-proof your brand.
Brand strategy, Brand consulting, Brand audit, Brand analysis, Brand workshop, Brand architecture, Personas, Brand positioning, Brand essence, Employer brand, Brand identity, Verbal identity, Brand name, Brand values, Vision and mission, Claim, Toine-of-Voice, Copywriting, Visual identity, Logo, design system, Photography and video, Packaging design, Illustration, Animation, 3D, Sonic identity, Sound Logo, Sound library, Voice, UX Sound Design, Composition and production, Spatial identity, Retail trade, Office space, Hospitality industry, Events, Signage, Objects, Brand management, Brand manual, Design manual, Brand portal, Digital Asset Management, Frontify, Brand experience, Brand launch, Communication design, Brand campaigns, Social media, Websites, Online Marketing, Content, Schwarz+Matt Plus, Ad Creatives, Social Creatives, E-Mail Design, Landing Page Design, Presentation Design, Merchandise Design, E-Book, Design, Report Design, Print Design, Concept Creation
Brand and Design Agency in Dortmund and Cologne
Schwarz+Matt® was born out of the idea of founding an unconventional and independent advertising agency in Dortmund. We’ve outgrown that. Full-service advertising agencies are a thing of the past. Today, we’re a holistic and digital branding and design agency. This allows us to combine the services of consulting agencies, digital agencies, advertising agencies, and design and communications agencies under one roof at our Dortmund location. That’s the new Schwarz+Matt. Our team thinks holistically and with a “digital-first” approach, delivering solutions in the areas of branding, web design, and communications. Schwarz+Matt® was selected for the “go-digital” funding program and can therefore advise and support startups and SMEs in gaining additional market share through digitalization. We look forward to your inquiry about our branding agency—which is more than just an advertising agency. See for yourself.
Schwarz+Matt® combines the roles of advertising agency in Dortmund All agency services under one roof. We are primarily a Digital branding and design agency. But we’re also on social—Media Agency, Design agency, SEA agency, Digital agency, Marketing agency, SEO Agency, WordPress agency and Online marketing agency in Dortmund. This is how we guarantee our customers comprehensive marketing consulting to help them achieve long-term growth. As a brand agency, we offer holistic solutions and tailor our services to each customer’s specific business goals.
As a branding agency based in Münster, we offer services to companies throughout Westphalia. As a digital design and advertising agency in Münster Schwarz+Matt combines the services of a Online Marketing Agency, SEA Agency, SEO Agency, Digital Agency and social media agency in North Rhine-Westphalia. For customers in the Münsterland region, we develop comprehensive solutions to ensure the best possible marketing consulting. In addition to standard marketing services, Schwarz+Matt—as a brand agency—also offers all the services of a design agency and a WordPress agency, which we use to independently design and develop the digital presence of our customers.
As a Frontify agency and an official Frontify partner, we help companies manage their brand in a centralized brand management system. The cloud-based Frontify platform brings together brand guidelines, design systems and digital asset management (DAM) all in one place—as a “single source of truth” for consistent brand management across all channels. We implement Frontify strategically, integrate it with tools like Figma or Adobe Cloud, and provide your teams with comprehensive training on how to use the platform. This creates a scalable brand infrastructure that not only works today but is also equipped for AI-ready brand management and generative AI applications.
As a brand agency based in Dortmund and Cologne, we prepare your brand for the future: For us, AI-ready branding means deeply integrating technology into a brand’s DNA without losing its identity to automation. While artificial intelligence accelerates content production, we ensure your brand differentiation and brand consistency through a robust infrastructure. As a specialized Frontify agency, we bridge the gap between brand strategy and technological scalability so that generative AI doesn’t dilute your brand, but rather precisely extends and scales it. Whether it’s brand analysis, design systems, or WordPress websites—Schwarz+Matt® establishes interoperable systems for seamless, AI-powered brand management.