{"id":46162,"date":"2026-07-02T13:14:02","date_gmt":"2026-07-02T11:14:02","guid":{"rendered":"https:\/\/www.schwarz-matt.com\/challenges\/repositioning\/"},"modified":"2026-07-03T13:24:45","modified_gmt":"2026-07-03T11:24:45","slug":"repositioning","status":"publish","type":"page","link":"https:\/\/www.schwarz-matt.com\/en\/challenges\/repositioning\/","title":{"rendered":"Repositioning"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"46162\" class=\"elementor elementor-46162 elementor-46022\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-694392b e-con-full pt-300 e-flex e-con e-parent\" data-id=\"694392b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cadfca2 elementor-invisible elementor-widget elementor-widget-jet-engine-component-34656\" data-id=\"cadfca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"jet-engine-component-34656.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-38728 .elementor-element.elementor-element-24b27fa{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-38728 .elementor-element.elementor-element-24b27fa:not(.elementor-motion-effects-element-type-background), .elementor-38728 .elementor-element.elementor-element-24b27fa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-38728 .elementor-element.elementor-element-db80e06 .elementor-heading-title{color:var( --e-global-color-primary );}.elementor-38728 .elementor-element.elementor-element-f1b16d0 .elementor-heading-title{color:var( --e-global-color-10a775a );}<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38728\" class=\"elementor elementor-38728 elementor-34656 elementor-34656\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24b27fa e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"24b27fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db80e06 h1-headline pb-100 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"db80e06\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Repositioning<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b16d0 h2-headline elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f1b16d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When markets, products, or the perception of a brand undergo fundamental changes, a brand update is no longer enough. In such cases, a fresh start is needed to make the brand relevant again. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b09dc54 e-con-full wrapper-sm pt-300 e-flex elementor-invisible e-con e-child\" data-id=\"b09dc54\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f12c3d elementor-widget elementor-widget-video\" data-id=\"9f12c3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2026\/04\/SM_Herausforderung_07_Neupositionieren.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccbf1d3 pt-300 elementor-widget elementor-widget-jet-engine-component-35572\" data-id=\"ccbf1d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-35572.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-38654 .elementor-element.elementor-element-72b025d{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-38654 .elementor-element.elementor-element-72b025d:not(.elementor-motion-effects-element-type-background), .elementor-38654 .elementor-element.elementor-element-72b025d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-38654 .elementor-element.elementor-element-72b025d.e-con{--flex-grow:0;--flex-shrink:0;}.elementor-38654 .elementor-element.elementor-element-8bf97f0{--display:grid;--e-con-grid-template-columns:repeat(12, 1fr);--e-con-grid-template-rows:repeat(1, 1fr);--gap:var(--space-32) var(--space-32);--row-gap:var(--space-32);--column-gap:var(--space-32);--grid-auto-flow:row;}.elementor-38654 .elementor-element.elementor-element-8bf97f0:not(.elementor-motion-effects-element-type-background), .elementor-38654 .elementor-element.elementor-element-8bf97f0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-38654 .elementor-element.elementor-element-bf10788{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 5;}.elementor-38654 .elementor-element.elementor-element-92e62b4 .elementor-heading-title{color:var( --e-global-color-primary );}.elementor-38654 .elementor-element.elementor-element-d604aff{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 6;}.elementor-38654 .elementor-element.elementor-element-19ba10b .elementor-heading-title{color:var( --e-global-color-primary );}.elementor-38654 .elementor-element.elementor-element-5255633{color:var( --e-global-color-primary );}@media(max-width:1366px){.elementor-38654 .elementor-element.elementor-element-8bf97f0{--grid-auto-flow:row;}}@media(max-width:1280px){.elementor-38654 .elementor-element.elementor-element-8bf97f0{--grid-auto-flow:row;}}@media(max-width:1200px){.elementor-38654 .elementor-element.elementor-element-8bf97f0{--grid-auto-flow:row;}}@media(max-width:880px){.elementor-38654 .elementor-element.elementor-element-8bf97f0{--e-con-grid-template-rows:1fr;--grid-auto-flow:row;}}@media(max-width:767px){.elementor-38654 .elementor-element.elementor-element-8bf97f0{--e-con-grid-template-columns:repeat(4, 1fr);--grid-auto-flow:row;}.elementor-38654 .elementor-element.elementor-element-bf10788{grid-column:span 4;}.elementor-38654 .elementor-element.elementor-element-d604aff{grid-column:span 4;}}@media(min-width:1920px){.elementor-38654 .elementor-element.elementor-element-8bf97f0{--grid-auto-flow:row;}}<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38654\" class=\"elementor elementor-38654 elementor-35572 elementor-35572\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72b025d e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"72b025d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8bf97f0 e-grid e-con-full hide-plus e-con e-child\" data-id=\"8bf97f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bf10788 e-con-full e-flex e-con e-child\" data-id=\"bf10788\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92e62b4 bodytext elementor-widget elementor-widget-heading\" data-id=\"92e62b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(Overview)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d604aff e-con-full e-flex e-con e-child\" data-id=\"d604aff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19ba10b h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"19ba10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rebranding: More Than Just a Fresh Coat of Paint<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5255633 bodytext elementor-widget elementor-widget-text-editor\" data-id=\"5255633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA rebranding isn\u2019t just a fresh coat of paint\u2014it\u2019s a complete overhaul. It\u2019s about a strategic, visual, and cultural realignment\u2014because your target audience has changed, your image is lagging behind, or an outdated corporate identity is holding you back in a digital and automated world. <br><br>A rebranding isn&#8217;t simply a matter of replacing the old with the new: the brand&#8217;s core is reexamined and reimagined in a contemporary form. The key questions here are: What truly defines you? And what do you want to stand for in the future?  <br><br>Rebranding measures vary depending on the answer: Sometimes a complete brand overhaul is needed, while other times targeted adjustments to the brand\u2019s visual identity and messaging are sufficient. In any case, a successful brand relaunch does more than just polish the surface\u2014it strengthens how your brand is perceived\u2014both internally and externally\u2014and boosts brand awareness. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f17937 e-con-full wrapper-sm pt-300 e-flex e-con e-child\" data-id=\"7f17937\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da0df84 elementor-widget elementor-widget-video\" data-id=\"da0df84\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2025\/12\/03_Pixel.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a083e5 pt-300 elementor-widget elementor-widget-jet-engine-component-35572\" data-id=\"7a083e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-35572.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38654\" class=\"elementor elementor-38654 elementor-35572 elementor-35572\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72b025d e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"72b025d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8bf97f0 e-grid e-con-full hide-plus e-con e-child\" data-id=\"8bf97f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bf10788 e-con-full e-flex e-con e-child\" data-id=\"bf10788\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92e62b4 bodytext elementor-widget elementor-widget-heading\" data-id=\"92e62b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(Strategy)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d604aff e-con-full e-flex e-con e-child\" data-id=\"d604aff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19ba10b h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"19ba10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We've reimagined your brand at<br \/> <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5255633 bodytext elementor-widget elementor-widget-text-editor\" data-id=\"5255633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs a branding agency, we\u2019ll reimagine your brand: from analysis and repositioning to a distinctive identity. We\u2019ll embed the result in your company in a way that\u2019s strategically sound, visually consistent, and\u2014above all\u2014culturally aligned. After all, rebranding only works if your own employees are the first to understand and embrace it.  <br><br>Whether it\u2019s corporate identity, a logo, a color palette, visual language, or a brand message\u2014we focus on the right levers. In doing so, we dig deeper than just the visuals and combine analysis, brand consulting, and design into a cohesive transformation process. <br><br>The result is a brand that inspires pride internally, wins people over externally, and, above all, does one thing: makes a real impact again.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7232af2 e-con-full wrapper-sm pt-300 e-flex e-con e-child\" data-id=\"7232af2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3428b58 e-con-full pb-100 e-flex e-con e-child\" data-id=\"3428b58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab4799c h2-headline elementor-widget elementor-widget-heading\" data-id=\"ab4799c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Cases Involving Rebranding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1506a6 sm-btn btn-primary elementor-widget elementor-widget-button\" data-id=\"c1506a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.schwarz-matt.com\/de\/arbeiten\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all works<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2989bc elementor-widget elementor-widget-jet-listing-grid\" data-id=\"b2989bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"jet-listing-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-grid jet-listing\"><div class=\"jet-listing-grid__items grid-col-desk-2 grid-col-tablet-2 grid-col-mobile-1 jet-listing-grid--34307 grid-collapse-gap\" data-queried-id=\"46162|WP_Post\" data-nav=\"{&quot;enabled&quot;:false,&quot;type&quot;:null,&quot;more_el&quot;:null,&quot;query&quot;:[],&quot;widget_settings&quot;:{&quot;lisitng_id&quot;:34307,&quot;posts_num&quot;:4,&quot;columns&quot;:2,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;column_min_width&quot;:240,&quot;column_min_width_tablet&quot;:240,&quot;column_min_width_mobile&quot;:240,&quot;inline_columns_css&quot;:false,&quot;is_archive_template&quot;:&quot;&quot;,&quot;post_status&quot;:[&quot;publish&quot;],&quot;use_random_posts_num&quot;:&quot;&quot;,&quot;max_posts_num&quot;:9,&quot;not_found_message&quot;:&quot;No works were found.&quot;,&quot;is_masonry&quot;:false,&quot;equal_columns_height&quot;:&quot;&quot;,&quot;use_load_more&quot;:&quot;&quot;,&quot;load_more_id&quot;:&quot;&quot;,&quot;load_more_type&quot;:&quot;click&quot;,&quot;load_more_offset&quot;:null,&quot;use_custom_post_types&quot;:&quot;&quot;,&quot;custom_post_types&quot;:[],&quot;hide_widget_if&quot;:&quot;&quot;,&quot;carousel_enabled&quot;:&quot;&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;true&quot;,&quot;arrow_icon&quot;:&quot;fa fa-angle-left&quot;,&quot;dots&quot;:&quot;&quot;,&quot;autoplay&quot;:&quot;true&quot;,&quot;pause_on_hover&quot;:&quot;true&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;true&quot;,&quot;center_mode&quot;:&quot;&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;inject_alternative_items&quot;:&quot;&quot;,&quot;injection_items&quot;:[],&quot;scroll_slider_enabled&quot;:&quot;&quot;,&quot;scroll_slider_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;custom_query&quot;:false,&quot;custom_query_id&quot;:&quot;&quot;,&quot;_element_id&quot;:&quot;&quot;,&quot;collapse_first_last_gap&quot;:&quot;true&quot;,&quot;list_tag_selection&quot;:&quot;&quot;,&quot;list_items_wrapper_tag&quot;:&quot;div&quot;,&quot;list_item_tag&quot;:&quot;div&quot;,&quot;empty_items_wrapper_tag&quot;:&quot;div&quot;}}\" data-page=\"1\" data-pages=\"4\" data-listing-source=\"posts\" data-listing-id=\"34307\" data-query-id=\"\"><div class=\"jet-listing-grid__item jet-listing-dynamic-post-41153 elementor-dcss-124840465825458\" data-post-id=\"41153\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/www.schwarz-matt.com\/en\/work\/conet\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38421\" class=\"elementor elementor-38421 elementor-34307 elementor-34307\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abcf4f5 e-con-full e-flex e-con e-parent\" data-id=\"abcf4f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71397ee jedv-enabled--yes elementor-widget elementor-widget-video\" data-id=\"71397ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2025\/12\/01_Logoanimation-3.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b450810 h3-headline pt-32 elementor-widget elementor-widget-heading\" data-id=\"b450810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">conet<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d22b6d4 h3-headline pb-32 elementor-widget elementor-widget-heading\" data-id=\"d22b6d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Rebranding for an IT digitization partner that supports critical infrastructures<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4dfd2c sm-btn btn-primary elementor-widget elementor-widget-button\" data-id=\"e4dfd2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.schwarz-matt.com\/en\/work\/conet\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/www.schwarz-matt.com\/en\/work\/conet\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-40973 elementor-dcss-124840526041031\" data-post-id=\"40973\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/www.schwarz-matt.com\/en\/work\/rottendorf-pharma\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38421\" class=\"elementor elementor-38421 elementor-34307 elementor-34307\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abcf4f5 e-con-full e-flex e-con e-parent\" data-id=\"abcf4f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71397ee jedv-enabled--yes elementor-widget elementor-widget-video\" data-id=\"71397ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2025\/11\/SM_Rottendorf-Pharma-Logoanimation.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b450810 h3-headline pt-32 elementor-widget elementor-widget-heading\" data-id=\"b450810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Rottendorf Pharma<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d22b6d4 h3-headline pb-32 elementor-widget elementor-widget-heading\" data-id=\"d22b6d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">  Rebranding for a global pharmaceutical service provider<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4dfd2c sm-btn btn-primary elementor-widget elementor-widget-button\" data-id=\"e4dfd2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.schwarz-matt.com\/en\/work\/rottendorf-pharma\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/www.schwarz-matt.com\/en\/work\/rottendorf-pharma\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-39491 elementor-dcss-124840582124349\" data-post-id=\"39491\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/www.schwarz-matt.com\/en\/work\/synqony\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38421\" class=\"elementor elementor-38421 elementor-34307 elementor-34307\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abcf4f5 e-con-full e-flex e-con e-parent\" data-id=\"abcf4f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b42be3e jedv-enabled--yes video-short elementor-widget elementor-widget-video\" data-id=\"b42be3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2025\/11\/SYNQONY_Markenprojekt9-GWA-Gewinner-Siegel.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b450810 h3-headline pt-32 elementor-widget elementor-widget-heading\" data-id=\"b450810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">SYNQONY<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d22b6d4 h3-headline pb-32 elementor-widget elementor-widget-heading\" data-id=\"d22b6d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Rebranding for the leading software provider in the circular economy sector<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4dfd2c sm-btn btn-primary elementor-widget elementor-widget-button\" data-id=\"e4dfd2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.schwarz-matt.com\/en\/work\/synqony\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/www.schwarz-matt.com\/en\/work\/synqony\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-38950 elementor-dcss-124840633091187\" data-post-id=\"38950\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/www.schwarz-matt.com\/en\/work\/uniorg\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38421\" class=\"elementor elementor-38421 elementor-34307 elementor-34307\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abcf4f5 e-con-full e-flex e-con e-parent\" data-id=\"abcf4f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71397ee jedv-enabled--yes elementor-widget elementor-widget-video\" data-id=\"71397ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2025\/03\/UNIORG_Case_13.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b450810 h3-headline pt-32 elementor-widget elementor-widget-heading\" data-id=\"b450810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">UNIORG<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d22b6d4 h3-headline pb-32 elementor-widget elementor-widget-heading\" data-id=\"d22b6d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Branding for one of the oldest SAP consulting firms in Germany<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4dfd2c sm-btn btn-primary elementor-widget elementor-widget-button\" data-id=\"e4dfd2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.schwarz-matt.com\/en\/work\/uniorg\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/www.schwarz-matt.com\/en\/work\/uniorg\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7621e93 pt-300 elementor-widget elementor-widget-jet-engine-component-35009\" data-id=\"7621e93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-35009.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-38619 .elementor-element.elementor-element-2480224{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-38619 .elementor-element.elementor-element-2480224:not(.elementor-motion-effects-element-type-background), .elementor-38619 .elementor-element.elementor-element-2480224 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-38619 .elementor-element.elementor-element-aa05982{--divider-border-style:solid;--divider-color:var( --e-global-color-227fa86 );--divider-border-width:1px;}.elementor-38619 .elementor-element.elementor-element-aa05982 .elementor-divider-separator{width:100%;}.elementor-38619 .elementor-element.elementor-element-aa05982 .elementor-divider{padding-block-start:0px;padding-block-end:0px;}.elementor-38619 .elementor-element.elementor-element-5d1c4da{--display:grid;--e-con-grid-template-columns:repeat(12, 1fr);--e-con-grid-template-rows:repeat(1, 1fr);--gap:var(--space-32) var(--space-32);--row-gap:var(--space-32);--column-gap:var(--space-32);--grid-auto-flow:row;}.elementor-38619 .elementor-element.elementor-element-5d1c4da:not(.elementor-motion-effects-element-type-background), .elementor-38619 .elementor-element.elementor-element-5d1c4da > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-38619 .elementor-element.elementor-element-9da1f4d{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 3;}.elementor-38619 .elementor-element.elementor-element-4263cf0 .elementor-heading-title{color:var( --e-global-color-primary );}.elementor-38619 .elementor-element.elementor-element-769ce95{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 3;}.elementor-38619 .elementor-element.elementor-element-0b6f97b{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 1;}.elementor-38619 .elementor-element.elementor-element-da61c4e{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 5;}.elementor-38619 .elementor-element.elementor-element-d7932a0 .elementor-heading-title{color:var( --e-global-color-primary );}.elementor-38619 .elementor-element.elementor-element-da1955a{color:var( --e-global-color-primary );}.elementor-38619 .elementor-element.elementor-element-c5ed2b5{color:var( --e-global-color-227fa86 );}.elementor-38619 .elementor-element.elementor-element-b14b55c{--divider-border-style:solid;--divider-color:var( --e-global-color-227fa86 );--divider-border-width:1px;}.elementor-38619 .elementor-element.elementor-element-b14b55c .elementor-divider-separator{width:100%;}.elementor-38619 .elementor-element.elementor-element-b14b55c .elementor-divider{padding-block-start:0px;padding-block-end:0px;}@media(max-width:1366px){.elementor-38619 .elementor-element.elementor-element-5d1c4da{--grid-auto-flow:row;}}@media(max-width:1280px){.elementor-38619 .elementor-element.elementor-element-5d1c4da{--grid-auto-flow:row;}}@media(max-width:1200px){.elementor-38619 .elementor-element.elementor-element-5d1c4da{--grid-auto-flow:row;}}@media(max-width:880px){.elementor-38619 .elementor-element.elementor-element-5d1c4da{--e-con-grid-template-rows:1fr;--grid-auto-flow:row;}}@media(max-width:767px){.elementor-38619 .elementor-element.elementor-element-5d1c4da{--e-con-grid-template-columns:repeat(4, 1fr);--grid-auto-flow:row;}.elementor-38619 .elementor-element.elementor-element-9da1f4d{grid-column:span 4;}.elementor-38619 .elementor-element.elementor-element-769ce95{grid-column:span 3;}.elementor-38619 .elementor-element.elementor-element-0b6f97b{grid-column:span 4;}.elementor-38619 .elementor-element.elementor-element-da61c4e{grid-column:span 4;}}@media(min-width:1920px){.elementor-38619 .elementor-element.elementor-element-5d1c4da{--grid-auto-flow:row;}}\/* Start custom CSS for image, class: .elementor-element-a29a072 *\/.elementor-38619 .elementor-element.elementor-element-a29a072 img {\n    aspect-ratio: 440\/548;\n    object-fit: cover;\n    object-position: center center;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38619\" class=\"elementor elementor-38619 elementor-35009 elementor-35009\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2480224 e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"2480224\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa05982 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aa05982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d1c4da e-grid e-con-full hide-plus pt-100 pb-100 e-con e-child\" data-id=\"5d1c4da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9da1f4d e-con-full e-flex e-con e-child\" data-id=\"9da1f4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4263cf0 bodytext elementor-widget elementor-widget-heading\" data-id=\"4263cf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(New business)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-769ce95 e-con-full e-flex e-con e-child\" data-id=\"769ce95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a29a072 elementor-widget elementor-widget-image\" data-id=\"a29a072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2827\" height=\"3534\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min.jpg\" class=\"attachment-full size-full wp-image-33689\" alt=\"\" srcset=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min.jpg 2827w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min-240x300.jpg 240w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min-819x1024.jpg 819w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min-768x960.jpg 768w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min-1229x1536.jpg 1229w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min-1638x2048.jpg 1638w\" sizes=\"(max-width: 2827px) 100vw, 2827px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b6f97b e-con-full e-flex e-con e-child\" data-id=\"0b6f97b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da61c4e e-con-full e-flex e-con e-child\" data-id=\"da61c4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7932a0 h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"d7932a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contact person<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da1955a bodytext reset-p-m elementor-widget elementor-widget-text-editor\" data-id=\"da1955a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAndr\u00e9 Schirmer\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ed2b5 bodytext reset-p-m pb-80 elementor-widget elementor-widget-text-editor\" data-id=\"c5ed2b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFounder &amp; Managing Director\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3206bd sm-btn btn-primary pb-32 elementor-widget elementor-widget-button\" data-id=\"e3206bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:0231%20177283-11\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">0231 177283-11<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b66fb51 sm-btn btn-primary pb-32 elementor-widget elementor-widget-button\" data-id=\"b66fb51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:andre.schirmer@schwarz-matt.com%20andre.schirmer@schwarz-matt.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">andre.schirmer@schwarz-matt.com andre.schirmer@schwarz-matt.com<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-832751e sm-btn btn-primary elementor-widget elementor-widget-button\" data-id=\"832751e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/in\/andreschirmer\/?originalSubdomain=de\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b14b55c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b14b55c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cb936c e-con-full wrapper-sm pt-300 e-flex e-con e-child\" data-id=\"7cb936c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-517e979 h3-headline elementor-widget elementor-widget-heading\" data-id=\"517e979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The brand no longer stands for the right thing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2756491 bodytext bodytext-seo elementor-widget elementor-widget-text-editor\" data-id=\"2756491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Markets are shifting, target audiences are changing, and competitors are taking over positions that once belonged to us. Repositioning is not a cosmetic measure; it begins with the honest question of what a brand should stand for and for whom. Based on a thorough market and competitive analysis, Schwarz+Matt\u00ae develops a new brand positioning and translates it into a revised brand identity\u2014visually, linguistically, and strategically.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4eca514 e-con-full wrapper-sm pt-100 e-flex e-con e-child\" data-id=\"4eca514\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a11741f h3-headline elementor-widget elementor-widget-heading\" data-id=\"a11741f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Consistent Repositioning: From Strategy to Implementation  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a745934 bodytext bodytext-seo elementor-widget elementor-widget-text-editor\" data-id=\"a745934\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">A new positioning strategy only works if it is consistently implemented: a new brand essence, a new brand story, an adapted tone of voice, and a <a href=\"https:\/\/www.schwarz-matt.com\/en\/services\/brand-design\/\"><span class=\"s1\">corporate design<\/span><\/a>that visually conveys the new direction. Schwarz+Matt\u00ae supports this process from the strategic foundation all the way through to the <a href=\"https:\/\/www.schwarz-matt.com\/en\/services\/brand-implementation\/\"><span class=\"s1\">brand launch<\/span><\/a> \u2014for <a href=\"https:\/\/www.schwarz-matt.com\/en\/target-groups\/smes-and-mid-sized-companies\/\"><span class=\"s1\">small and medium-sized businesses<\/span><\/a>, <a href=\"https:\/\/www.schwarz-matt.com\/en\/target-groups\/scale-ups\/\"><span class=\"s1\">scale-ups<\/span><\/a> and <a href=\"https:\/\/www.schwarz-matt.com\/en\/target-groups\/hidden-champions\/\"><span class=\"s1\">hidden champions<\/span><\/a>who know that their brand needs to do more than it has in the past. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2026\/04\/SM_Herausforderung_07_Neupositionieren.mp4 https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2025\/12\/03_Pixel.mp4 Brand Cases Involving Rebranding View all works Mehr erfahren Mehr erfahren Mehr erfahren Mehr erfahren LinkedIn The brand no longer stands for the right thing Markets are shifting, target audiences are changing, and competitors are taking over positions that once belonged to us. Repositioning is not a cosmetic measure; it begins with the [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"parent":42432,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-46162","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Repositioning - Schwarz+Matt<\/title>\n<meta name=\"description\" content=\"We&#039;ll guide you through your rebranding process. If a fresh start is needed, we&#039;ll reposition your brand and develop a modern identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.schwarz-matt.com\/en\/challenges\/repositioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Repositioning\" \/>\n<meta property=\"og:description\" content=\"We&#039;ll guide you through your rebranding process. 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