{"id":44024,"date":"2026-05-19T12:24:27","date_gmt":"2026-05-19T10:24:27","guid":{"rendered":"https:\/\/www.schwarz-matt.com\/ki\/"},"modified":"2026-05-22T09:20:02","modified_gmt":"2026-05-22T07:20:02","slug":"ki","status":"publish","type":"page","link":"https:\/\/www.schwarz-matt.com\/en\/ki\/","title":{"rendered":"AI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"44024\" class=\"elementor elementor-44024 elementor-43836\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4107fec e-con-full e-flex e-con e-parent\" data-id=\"4107fec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-836079a pt-300 elementor-widget elementor-widget-jet-engine-component-34656\" data-id=\"836079a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-34656.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-38728 .elementor-element.elementor-element-24b27fa{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-38728 .elementor-element.elementor-element-24b27fa:not(.elementor-motion-effects-element-type-background), .elementor-38728 .elementor-element.elementor-element-24b27fa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-38728 .elementor-element.elementor-element-db80e06 .elementor-heading-title{color:var( --e-global-color-primary );}.elementor-38728 .elementor-element.elementor-element-f1b16d0 .elementor-heading-title{color:var( --e-global-color-10a775a );}<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38728\" class=\"elementor elementor-38728 elementor-34656 elementor-34656\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24b27fa e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"24b27fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db80e06 h1-headline pb-100 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"db80e06\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">AI<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b16d0 h2-headline elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f1b16d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI-ready brands are implementing AI deep into their DNA to be intuitive in a world of new consumption channels. The challenge is to strengthen the brand core without losing it to automation.   <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34bffde pt-300 elementor-widget elementor-widget-jet-engine-component-35572\" data-id=\"34bffde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-35572.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-38654 .elementor-element.elementor-element-72b025d{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-38654 .elementor-element.elementor-element-72b025d:not(.elementor-motion-effects-element-type-background), .elementor-38654 .elementor-element.elementor-element-72b025d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-38654 .elementor-element.elementor-element-72b025d.e-con{--flex-grow:0;--flex-shrink:0;}.elementor-38654 .elementor-element.elementor-element-8bf97f0{--display:grid;--e-con-grid-template-columns:repeat(12, 1fr);--e-con-grid-template-rows:repeat(1, 1fr);--gap:var(--space-32) var(--space-32);--row-gap:var(--space-32);--column-gap:var(--space-32);--grid-auto-flow:row;}.elementor-38654 .elementor-element.elementor-element-8bf97f0:not(.elementor-motion-effects-element-type-background), .elementor-38654 .elementor-element.elementor-element-8bf97f0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-38654 .elementor-element.elementor-element-bf10788{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 5;}.elementor-38654 .elementor-element.elementor-element-92e62b4 .elementor-heading-title{color:var( --e-global-color-primary );}.elementor-38654 .elementor-element.elementor-element-d604aff{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 6;}.elementor-38654 .elementor-element.elementor-element-19ba10b .elementor-heading-title{color:var( --e-global-color-primary );}.elementor-38654 .elementor-element.elementor-element-5255633{color:var( --e-global-color-primary );}@media(max-width:1366px){.elementor-38654 .elementor-element.elementor-element-8bf97f0{--grid-auto-flow:row;}}@media(max-width:1280px){.elementor-38654 .elementor-element.elementor-element-8bf97f0{--grid-auto-flow:row;}}@media(max-width:1200px){.elementor-38654 .elementor-element.elementor-element-8bf97f0{--grid-auto-flow:row;}}@media(max-width:880px){.elementor-38654 .elementor-element.elementor-element-8bf97f0{--e-con-grid-template-rows:1fr;--grid-auto-flow:row;}}@media(max-width:767px){.elementor-38654 .elementor-element.elementor-element-8bf97f0{--e-con-grid-template-columns:repeat(4, 1fr);--grid-auto-flow:row;}.elementor-38654 .elementor-element.elementor-element-bf10788{grid-column:span 4;}.elementor-38654 .elementor-element.elementor-element-d604aff{grid-column:span 4;}}@media(min-width:1920px){.elementor-38654 .elementor-element.elementor-element-8bf97f0{--grid-auto-flow:row;}}<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38654\" class=\"elementor elementor-38654 elementor-35572 elementor-35572\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72b025d e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"72b025d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8bf97f0 e-grid e-con-full hide-plus e-con e-child\" data-id=\"8bf97f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bf10788 e-con-full e-flex e-con e-child\" data-id=\"bf10788\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92e62b4 bodytext elementor-widget elementor-widget-heading\" data-id=\"92e62b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(Overview)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d604aff e-con-full e-flex e-con e-child\" data-id=\"d604aff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19ba10b h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"19ba10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Between automation and brand identity  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5255633 bodytext elementor-widget elementor-widget-text-editor\" data-id=\"5255633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhile artificial intelligence (AI) is revolutionizing content production through speed, scalability and data analysis, it also poses a massive risk to brand differentiation. Because more does not automatically mean better. And, above all, not brand-compliant.  <br><br>AI-ready branding therefore means much more than just using individual AI tools. It is about building brands in such a way that AI systems can interpret them correctly, reproduce them and think ahead intelligently. This is precisely where AI-supported brand guidelines, adaptive brand guidelines and intelligent AI-driven brand management gain importance: instead of static PDFs, dynamic, machine-readable brand guidelines are created that automatically control, check and keep content consistent.  <br><br>A crucial link for this is a connectable brand management system that neatly mediates between technology and brand conformity. As an agency for brands and design, we bridge the gap between technology and identity right from the start: we think your brands are AI-compliant from the ground up and establish a connectable system for AI-supported, seamless brand management with Frontify. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8181bed pt-300 elementor-widget elementor-widget-jet-engine-component-35572\" data-id=\"8181bed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-35572.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38654\" class=\"elementor elementor-38654 elementor-35572 elementor-35572\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72b025d e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"72b025d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8bf97f0 e-grid e-con-full hide-plus e-con e-child\" data-id=\"8bf97f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bf10788 e-con-full e-flex e-con e-child\" data-id=\"bf10788\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92e62b4 bodytext elementor-widget elementor-widget-heading\" data-id=\"92e62b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(challenge)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d604aff e-con-full e-flex e-con e-child\" data-id=\"d604aff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19ba10b h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"19ba10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Good brand management with AI needs context<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5255633 bodytext elementor-widget elementor-widget-text-editor\" data-id=\"5255633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tToday, we encounter generic AI uniformity, interchangeable content and off-brand communication everywhere. The reason for this is that generative AI does not understand brands intuitively. It works without context and only draws on probabilities and training data. If you use AI blindly, you will quickly end up in off-brand nirvana.   <br><br>To prevent AI from diluting your brand, you need a resilient brand infrastructure. Modern AI-supported brand management systems create a central &#8220;single source of truth&#8221; for this: they bundle guidelines, tonalities, design systems and assets in one place and make brand knowledge equally usable for humans and machines. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-542c13c e-con-full wrapper-sm pt-300 e-flex e-con e-child\" data-id=\"542c13c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e48d65 h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"4e48d65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How AI-ready brand management works  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-744838d pb-60 akkordeon elementor-widget elementor-widget-n-accordion\" data-id=\"744838d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1210\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1210\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"zahl-faq\">(01)<\/span>AI readiness: the brand in the focus of algorithms   <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"3\" viewBox=\"0 0 9 3\" fill=\"none\"><path d=\"M0.962891 2.81278V0.550781H8.58089V2.81278H0.962891Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\"><path d=\"M12.7929 5.60188V7.88988H8.11289V12.5439H5.64289V7.88988H0.962891V5.60188H5.64289V0.921875H8.11289V5.60188H12.7929Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1210\" class=\"elementor-element elementor-element-cf7cabe e-con-full e-flex e-con e-child\" data-id=\"cf7cabe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1f0143 bodytext elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a1f0143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For chatbots and AI systems to interpret your brand correctly, you need more than just good content. Structure, clarity and semantic unambiguity are crucial. Clear messages and machine-readable information ensure that your brand is not only found by AI systems, but also presented correctly and convincingly in terms of content. A strong brand today is therefore always also a machine-readable brand. This forms the basis for the sustainable use of AI in brand management.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1211\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1211\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"zahl-faq\">(02)<\/span>Brands in AI channels: from SEO to GEO   <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"3\" viewBox=\"0 0 9 3\" fill=\"none\"><path d=\"M0.962891 2.81278V0.550781H8.58089V2.81278H0.962891Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\"><path d=\"M12.7929 5.60188V7.88988H8.11289V12.5439H5.64289V7.88988H0.962891V5.60188H5.64289V0.921875H8.11289V5.60188H12.7929Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1211\" class=\"elementor-element elementor-element-322da4b e-con-full e-flex e-con e-child\" data-id=\"322da4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9dc60f bodytext elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e9dc60f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ChatGPT, Google AI Overviews and Perplexity are fundamentally changing how people find information. AI systems are increasingly becoming gatekeepers between users and information. To appear in the results of these digital intermediaries, your brand must be visible, distinguishable and semantically clearly positioned. It&#8217;s about being easily recommendable and credible for the AI. In addition to classic Search Engine Optimization (SEO), Generative Engine Optimization (GEO) strategies &#8211; i.e. AI search optimization for generative AI systems &#8211; are becoming increasingly important.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1212\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1212\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"zahl-faq\">(03)<\/span>Brand consistency in AI content creation <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"3\" viewBox=\"0 0 9 3\" fill=\"none\"><path d=\"M0.962891 2.81278V0.550781H8.58089V2.81278H0.962891Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\"><path d=\"M12.7929 5.60188V7.88988H8.11289V12.5439H5.64289V7.88988H0.962891V5.60188H5.64289V0.921875H8.11289V5.60188H12.7929Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1212\" class=\"elementor-element elementor-element-264c73f e-con-full e-flex e-con e-child\" data-id=\"264c73f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba638ae bodytext elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ba638ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A clearly structured brand identity is the prerequisite for AI-supported content production. With fixed parameters &#8211; such as a strict tonality, structured assets and design specifications &#8211; you create a &#8220;single source of truth&#8221;. With intelligent AI-supported brand guidelines, these rules are no longer just documented, but made operationally usable: AI systems can automatically interpret brand guidelines, check content for brand compliance in real time and adapt it depending on the channel. The result: whether human or machine, your output consistently corresponds to the DNA of your brand.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1213\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1213\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"zahl-faq\">(04)<\/span>Efficiency boost through operational AI   <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"3\" viewBox=\"0 0 9 3\" fill=\"none\"><path d=\"M0.962891 2.81278V0.550781H8.58089V2.81278H0.962891Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\"><path d=\"M12.7929 5.60188V7.88988H8.11289V12.5439H5.64289V7.88988H0.962891V5.60188H5.64289V0.921875H8.11289V5.60188H12.7929Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1213\" class=\"elementor-element elementor-element-b54e285 e-con-full e-flex e-con e-child\" data-id=\"b54e285\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0ff41f bodytext elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f0ff41f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI is noticeably changing operational brand management. It supports content creation, automates complex campaigns and enables a personalized customer approach. Whether it&#8217;s the rapid scaling of ads for social media or smart support, AI provides the right tools and opens up new possibilities for modern brand operations. The important thing is: more speed must not lead to less brand. Efficiency is only really valuable when it has an identity.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1214\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1214\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <span class=\"zahl-faq\">(05)<\/span>Strategic adaptation to AI-supported consumer behavior <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"3\" viewBox=\"0 0 9 3\" fill=\"none\"><path d=\"M0.962891 2.81278V0.550781H8.58089V2.81278H0.962891Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\"><path d=\"M12.7929 5.60188V7.88988H8.11289V12.5439H5.64289V7.88988H0.962891V5.60188H5.64289V0.921875H8.11289V5.60188H12.7929Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1214\" class=\"elementor-element elementor-element-dfb2398 e-flex e-con-boxed e-con e-child\" data-id=\"dfb2398\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4fc67 bodytext elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6a4fc67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI is fundamentally changing how we consume information and make decisions. This change must be incorporated directly into the brand strategy in order to scale successfully. Instead of clicking through traditional navigation structures, users increasingly expect precise, direct answers and rely on automated system recommendations. This is exactly what brands need to respond to: Excellent data quality and a strong reputation are becoming critical success factors in order to maintain relevance and trust in an AI-driven world.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7d4ae0 pt-300 elementor-widget elementor-widget-jet-engine-component-35572\" data-id=\"d7d4ae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-35572.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38654\" class=\"elementor elementor-38654 elementor-35572 elementor-35572\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72b025d e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"72b025d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8bf97f0 e-grid e-con-full hide-plus e-con e-child\" data-id=\"8bf97f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bf10788 e-con-full e-flex e-con e-child\" data-id=\"bf10788\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92e62b4 bodytext elementor-widget elementor-widget-heading\" data-id=\"92e62b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(System)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d604aff e-con-full e-flex e-con e-child\" data-id=\"d604aff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19ba10b h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"19ba10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Frontify: The AI infrastructure for brand consistency<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5255633 bodytext elementor-widget elementor-widget-text-editor\" data-id=\"5255633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe strategy is AI-compliant, the guidelines are smartly prepared and the brand appears consistent to the outside world &#8211; but how do you provide AI systems with reliable knowledge on a permanent basis? Since AI is only as good as the information you provide it with, it needs a central access point for brand knowledge. This is exactly where Frontify comes into play. The platform structures brand knowledge in such a way that AI systems can retrieve and process it automatically.   <br><br>As an official Frontify partner, we build the technological bridge:  <br><br><ul>   <li>  Model Context Protocol (MCP): We implement a direct connection between your systems and the brand.<\/li>   <li>Machine readability: Instead of relying on error-prone manual integrations, we make your brand knowledge machine-readable.<\/li>   <li>Real-time access: Your AI tools access valid data live &#8211; this makes you independent of individual prompts or the knowledge of individuals.<\/li> <\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6507d36 pt-300 elementor-widget elementor-widget-jet-engine-component-35572\" data-id=\"6507d36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-35572.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38654\" class=\"elementor elementor-38654 elementor-35572 elementor-35572\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72b025d e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"72b025d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8bf97f0 e-grid e-con-full hide-plus e-con e-child\" data-id=\"8bf97f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bf10788 e-con-full e-flex e-con e-child\" data-id=\"bf10788\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92e62b4 bodytext elementor-widget elementor-widget-heading\" data-id=\"92e62b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(Our approach)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d604aff e-con-full e-flex e-con e-child\" data-id=\"d604aff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19ba10b h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"19ba10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From insight to rollout: our workflow with AI tools<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5255633 bodytext elementor-widget elementor-widget-text-editor\" data-id=\"5255633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe do not see AI as an end in itself, but as a strategic lever for modern brand work. Depending on the case, we use AI systems specifically as a catalyst: at the start of a project for market and trend analyses, in creation for initial quick approaches or to optimize complex workflows. With Frontify, we also rely on a platform that systematizes and intelligently automates work with AI.  <br><br>Nevertheless, the final authority, the final word, the decisive smart thought always comes from the minds of creative people. AI is no substitute for creative thinking and is never a sure-fire success.  With this conviction, we create future-proof brands that think along with AI &#8211; and which we make AI-ready in the long term, right through to the automated rollout.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bef34da pt-300 elementor-widget elementor-widget-jet-engine-component-35118\" data-id=\"bef34da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-35118.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-38599 .elementor-element.elementor-element-c6f2941{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-38599 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.elementor-element.elementor-element-b1bfc33{--grid-auto-flow:row;}}\/* Start custom CSS for image, class: .elementor-element-f3a5fe0 *\/.elementor-38599 .elementor-element.elementor-element-f3a5fe0 img {\n    aspect-ratio: 1\/1;\n    object-fit: cover;\n    object-position: top center;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38599\" class=\"elementor elementor-38599 elementor-35118 elementor-35118\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6f2941 e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"c6f2941\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2f4f0c2 e-grid e-con-full hide-plus e-con e-child\" data-id=\"2f4f0c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-df98f46 e-con-full e-flex e-con e-child\" data-id=\"df98f46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6db460 bodytext elementor-widget elementor-widget-heading\" data-id=\"f6db460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(Employee voice)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa3cefa e-con-full e-flex e-con e-child\" data-id=\"fa3cefa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56c484b h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"56c484b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\"For us, AI is not a substitute for creation, but its catalyst. We are already using it today, from analysis to initial idea generation, and are establishing it step by step in our entire way of working - right through to automated rollout.\"<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1bfc33 e-con-full e-grid e-con e-child\" data-id=\"b1bfc33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-05ddaec e-con-full e-flex e-con e-child\" data-id=\"05ddaec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a5fe0 elementor-widget elementor-widget-image\" data-id=\"f3a5fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2176\" height=\"2175\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/05\/SM-MA_Jannis-Falk_1-1-min.jpg\" class=\"attachment-full size-full wp-image-33527\" alt=\"\" srcset=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/05\/SM-MA_Jannis-Falk_1-1-min.jpg 2176w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/05\/SM-MA_Jannis-Falk_1-1-min-300x300.jpg 300w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/05\/SM-MA_Jannis-Falk_1-1-min-1024x1024.jpg 1024w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/05\/SM-MA_Jannis-Falk_1-1-min-150x150.jpg 150w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/05\/SM-MA_Jannis-Falk_1-1-min-768x768.jpg 768w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/05\/SM-MA_Jannis-Falk_1-1-min-1536x1536.jpg 1536w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/05\/SM-MA_Jannis-Falk_1-1-min-2048x2048.jpg 2048w\" sizes=\"(max-width: 2176px) 100vw, 2176px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2b79f6 e-con-full e-flex e-con e-child\" data-id=\"c2b79f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0431eb bodytext elementor-widget elementor-widget-heading\" data-id=\"a0431eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Jannis Falk<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2a99b bodytext elementor-widget elementor-widget-heading\" data-id=\"0d2a99b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Head of Brand Design<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98555c6 pt-300 elementor-widget elementor-widget-jet-engine-component-35009\" data-id=\"98555c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-35009.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-38619 .elementor-element.elementor-element-2480224{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-38619 .elementor-element.elementor-element-2480224:not(.elementor-motion-effects-element-type-background), .elementor-38619 .elementor-element.elementor-element-2480224 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-38619 .elementor-element.elementor-element-aa05982{--divider-border-style:solid;--divider-color:var( --e-global-color-227fa86 );--divider-border-width:1px;}.elementor-38619 .elementor-element.elementor-element-aa05982 .elementor-divider-separator{width:100%;}.elementor-38619 .elementor-element.elementor-element-aa05982 .elementor-divider{padding-block-start:0px;padding-block-end:0px;}.elementor-38619 .elementor-element.elementor-element-5d1c4da{--display:grid;--e-con-grid-template-columns:repeat(12, 1fr);--e-con-grid-template-rows:repeat(1, 1fr);--gap:var(--space-32) var(--space-32);--row-gap:var(--space-32);--column-gap:var(--space-32);--grid-auto-flow:row;}.elementor-38619 .elementor-element.elementor-element-5d1c4da:not(.elementor-motion-effects-element-type-background), .elementor-38619 .elementor-element.elementor-element-5d1c4da > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-38619 .elementor-element.elementor-element-9da1f4d{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 3;}.elementor-38619 .elementor-element.elementor-element-4263cf0 .elementor-heading-title{color:var( --e-global-color-primary );}.elementor-38619 .elementor-element.elementor-element-769ce95{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 3;}.elementor-38619 .elementor-element.elementor-element-0b6f97b{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 1;}.elementor-38619 .elementor-element.elementor-element-da61c4e{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 5;}.elementor-38619 .elementor-element.elementor-element-d7932a0 .elementor-heading-title{color:var( --e-global-color-primary );}.elementor-38619 .elementor-element.elementor-element-da1955a{color:var( --e-global-color-primary );}.elementor-38619 .elementor-element.elementor-element-c5ed2b5{color:var( --e-global-color-227fa86 );}.elementor-38619 .elementor-element.elementor-element-b14b55c{--divider-border-style:solid;--divider-color:var( --e-global-color-227fa86 );--divider-border-width:1px;}.elementor-38619 .elementor-element.elementor-element-b14b55c .elementor-divider-separator{width:100%;}.elementor-38619 .elementor-element.elementor-element-b14b55c .elementor-divider{padding-block-start:0px;padding-block-end:0px;}@media(max-width:1366px){.elementor-38619 .elementor-element.elementor-element-5d1c4da{--grid-auto-flow:row;}}@media(max-width:1280px){.elementor-38619 .elementor-element.elementor-element-5d1c4da{--grid-auto-flow:row;}}@media(max-width:1200px){.elementor-38619 .elementor-element.elementor-element-5d1c4da{--grid-auto-flow:row;}}@media(max-width:880px){.elementor-38619 .elementor-element.elementor-element-5d1c4da{--e-con-grid-template-rows:1fr;--grid-auto-flow:row;}}@media(max-width:767px){.elementor-38619 .elementor-element.elementor-element-5d1c4da{--e-con-grid-template-columns:repeat(4, 1fr);--grid-auto-flow:row;}.elementor-38619 .elementor-element.elementor-element-9da1f4d{grid-column:span 4;}.elementor-38619 .elementor-element.elementor-element-769ce95{grid-column:span 3;}.elementor-38619 .elementor-element.elementor-element-0b6f97b{grid-column:span 4;}.elementor-38619 .elementor-element.elementor-element-da61c4e{grid-column:span 4;}}@media(min-width:1920px){.elementor-38619 .elementor-element.elementor-element-5d1c4da{--grid-auto-flow:row;}}\/* Start custom CSS for image, class: .elementor-element-a29a072 *\/.elementor-38619 .elementor-element.elementor-element-a29a072 img {\n    aspect-ratio: 440\/548;\n    object-fit: cover;\n    object-position: center center;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38619\" class=\"elementor elementor-38619 elementor-35009 elementor-35009\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2480224 e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"2480224\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa05982 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aa05982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d1c4da e-grid e-con-full hide-plus pt-100 pb-100 e-con e-child\" data-id=\"5d1c4da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9da1f4d e-con-full e-flex e-con e-child\" data-id=\"9da1f4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4263cf0 bodytext elementor-widget elementor-widget-heading\" data-id=\"4263cf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(New business)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-769ce95 e-con-full e-flex e-con e-child\" data-id=\"769ce95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a29a072 elementor-widget elementor-widget-image\" data-id=\"a29a072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2827\" height=\"3534\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min.jpg\" class=\"attachment-full size-full wp-image-33689\" alt=\"\" srcset=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min.jpg 2827w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min-240x300.jpg 240w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min-819x1024.jpg 819w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min-768x960.jpg 768w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min-1229x1536.jpg 1229w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min-1638x2048.jpg 1638w\" sizes=\"(max-width: 2827px) 100vw, 2827px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b6f97b e-con-full e-flex e-con e-child\" data-id=\"0b6f97b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da61c4e e-con-full e-flex e-con e-child\" data-id=\"da61c4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7932a0 h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"d7932a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contact<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da1955a bodytext reset-p-m elementor-widget elementor-widget-text-editor\" data-id=\"da1955a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAndr\u00e9 Schirmer\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ed2b5 bodytext reset-p-m pb-80 elementor-widget elementor-widget-text-editor\" data-id=\"c5ed2b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFounder &amp; Managing Director\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3206bd sm-btn btn-primary pb-32 elementor-widget elementor-widget-button\" data-id=\"e3206bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:0231%20177283-11\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">0231 177283-11<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b66fb51 sm-btn btn-primary pb-32 elementor-widget elementor-widget-button\" data-id=\"b66fb51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:andre.schirmer@schwarz-matt.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">andre.schirmer@schwarz-matt.com<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-832751e sm-btn btn-primary elementor-widget elementor-widget-button\" data-id=\"832751e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/in\/andreschirmer\/?originalSubdomain=de\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b14b55c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b14b55c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4785a2 e-con-full wrapper-sm pt-300 e-flex e-con e-child\" data-id=\"f4785a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1dba25 h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"c1dba25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs on AI-ready branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c79538  akkordeon-faq elementor-widget elementor-widget-n-accordion\" data-id=\"8c79538\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1470\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1470\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What does AI-ready branding mean? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"3\" viewBox=\"0 0 9 3\" fill=\"none\"><path d=\"M0.962891 2.81278V0.550781H8.58089V2.81278H0.962891Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\"><path d=\"M12.7929 5.60188V7.88988H8.11289V12.5439H5.64289V7.88988H0.962891V5.60188H5.64289V0.921875H8.11289V5.60188H12.7929Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1470\" class=\"elementor-element elementor-element-5268fef e-con-full e-flex e-con e-child\" data-id=\"5268fef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c685b00 bodytext elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c685b00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI-ready branding describes the strategic development of a brand for an AI-driven digital world. The aim is to structure brands in such a way that AI systems can interpret content correctly, reproduce it consistently and reuse it intelligently. This includes clear brand guidelines, structured data, semantic clarity and professional brand management with AI.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1471\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1471\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why is brand management through AI becoming increasingly important? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"3\" viewBox=\"0 0 9 3\" fill=\"none\"><path d=\"M0.962891 2.81278V0.550781H8.58089V2.81278H0.962891Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\"><path d=\"M12.7929 5.60188V7.88988H8.11289V12.5439H5.64289V7.88988H0.962891V5.60188H5.64289V0.921875H8.11289V5.60188H12.7929Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1471\" class=\"elementor-element elementor-element-8f141bb e-con-full e-flex e-con e-child\" data-id=\"8f141bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc9405 bodytext elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7dc9405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI is fundamentally changing how people search, consume and make decisions. Systems such as ChatGPT or Google AI Overviews are increasingly becoming digital gatekeepers. Companies must therefore optimize their brand for AI systems in order to remain visible and relevant. Modern brand management with AI combines efficiency, visibility and consistent brand communication.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1472\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1472\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What role do brand management systems like Frontify play for AI? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"3\" viewBox=\"0 0 9 3\" fill=\"none\"><path d=\"M0.962891 2.81278V0.550781H8.58089V2.81278H0.962891Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\"><path d=\"M12.7929 5.60188V7.88988H8.11289V12.5439H5.64289V7.88988H0.962891V5.60188H5.64289V0.921875H8.11289V5.60188H12.7929Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1472\" class=\"elementor-element elementor-element-0ad82fc e-con-full e-flex e-con e-child\" data-id=\"0ad82fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e09b78a bodytext elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e09b78a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Platforms such as Frontify bundle brand knowledge centrally and make it accessible to teams and AI systems. This creates a central &#8220;single source of truth&#8221; for assets, guidelines, tonalities and processes. This creates the basis for professional brand governance with AI and consistent brand management across all channels.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1473\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1473\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How does Frontify help with AI processes? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"3\" viewBox=\"0 0 9 3\" fill=\"none\"><path d=\"M0.962891 2.81278V0.550781H8.58089V2.81278H0.962891Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\"><path d=\"M12.7929 5.60188V7.88988H8.11289V12.5439H5.64289V7.88988H0.962891V5.60188H5.64289V0.921875H8.11289V5.60188H12.7929Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1473\" class=\"elementor-element elementor-element-489af11 e-con-full e-flex e-con e-child\" data-id=\"489af11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1775b39 bodytext elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1775b39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Frontify structures brand information in such a way that AI systems can retrieve and use it automatically. This allows AI-supported brand processes, automated content production and scalable workflows to be controlled in a brand-compliant manner. AI has access to valid and up-to-date brand information at all times.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1474\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1474\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Does every company need AI-ready branding? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"3\" viewBox=\"0 0 9 3\" fill=\"none\"><path d=\"M0.962891 2.81278V0.550781H8.58089V2.81278H0.962891Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\"><path d=\"M12.7929 5.60188V7.88988H8.11289V12.5439H5.64289V7.88988H0.962891V5.60188H5.64289V0.921875H8.11289V5.60188H12.7929Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1474\" class=\"elementor-element elementor-element-19708f8 e-con-full e-flex e-con e-child\" data-id=\"19708f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6afab5c bodytext elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6afab5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Yes &#8211; regardless of industry or company size. AI systems are already having a huge impact on search behavior, content creation and digital visibility. Companies that do not make their brand AI-ready risk a loss of visibility, inconsistent communication and a lack of differentiation in the long term.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1475\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1475\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What requirements does AI need for consistent brand communication? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"3\" viewBox=\"0 0 9 3\" fill=\"none\"><path d=\"M0.962891 2.81278V0.550781H8.58089V2.81278H0.962891Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\"><path d=\"M12.7929 5.60188V7.88988H8.11289V12.5439H5.64289V7.88988H0.962891V5.60188H5.64289V0.921875H8.11289V5.60188H12.7929Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1475\" class=\"elementor-element elementor-element-f1d2914 e-con-full e-flex e-con e-child\" data-id=\"f1d2914\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0645c3 bodytext elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b0645c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For AI to generate brand-compliant content, it needs clear rules, structured data and defined brand parameters. These include tonality, messaging, design systems, assets and central brand guidelines. This is the only way to create reliable and automated brand communication that remains consistent with the brand identity.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a381c3b e-flex e-con-boxed e-con e-parent\" data-id=\"a381c3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How AI-ready brand management works (01)AI readiness: the brand in the focus of algorithms For chatbots and AI systems to interpret your brand correctly, you need more than just good content. Structure, clarity and semantic unambiguity are crucial. Clear messages and machine-readable information ensure that your brand is not only found by AI systems, but [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-44024","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI - Schwarz+Matt<\/title>\n<meta name=\"description\" content=\"Brand management with AI: How AI-ready branding, AI in brand management, GEO, Frontify and scalable brand management work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.schwarz-matt.com\/en\/ki\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI\" \/>\n<meta property=\"og:description\" content=\"Brand management with AI: How AI-ready branding, AI in brand management, GEO, Frontify and scalable brand management work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.schwarz-matt.com\/en\/ki\/\" \/>\n<meta property=\"og:site_name\" content=\"Schwarz+Matt\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T07:20:02+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.schwarz-matt.com\\\/en\\\/ki\\\/\",\"url\":\"https:\\\/\\\/www.schwarz-matt.com\\\/en\\\/ki\\\/\",\"name\":\"AI - 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