{"id":43758,"date":"2026-05-13T15:37:00","date_gmt":"2026-05-13T13:37:00","guid":{"rendered":"https:\/\/www.schwarz-matt.com\/zielgruppen\/personenmarken\/"},"modified":"2026-05-13T15:37:04","modified_gmt":"2026-05-13T13:37:04","slug":"personenmarken","status":"publish","type":"page","link":"https:\/\/www.schwarz-matt.com\/en\/zielgruppen\/personenmarken\/","title":{"rendered":"Personal brands"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"43758\" class=\"elementor elementor-43758 elementor-43422\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b20343d e-con-full pt-300 e-flex e-con e-parent\" data-id=\"b20343d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f847ec5 elementor-invisible elementor-widget elementor-widget-jet-engine-component-34656\" data-id=\"f847ec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"jet-engine-component-34656.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-38728 .elementor-element.elementor-element-24b27fa{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-38728 .elementor-element.elementor-element-24b27fa:not(.elementor-motion-effects-element-type-background), .elementor-38728 .elementor-element.elementor-element-24b27fa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-38728 .elementor-element.elementor-element-db80e06 .elementor-heading-title{color:var( --e-global-color-primary );}.elementor-38728 .elementor-element.elementor-element-f1b16d0 .elementor-heading-title{color:var( --e-global-color-10a775a );}<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38728\" class=\"elementor elementor-38728 elementor-34656 elementor-34656\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24b27fa e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"24b27fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db80e06 h1-headline pb-100 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"db80e06\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Personal brands<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b16d0 h2-headline elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f1b16d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where personality, expertise and market come together, a personal brand begins. The strategy behind it determines what emerges from this. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8c4c44 e-con-full wrapper-sm pt-300 e-flex e-con e-child\" data-id=\"e8c4c44\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d956592 elementor-widget elementor-widget-video\" data-id=\"d956592\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/sm_case_vincent_bartscher_web_video.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740e3bb pt-300 elementor-widget elementor-widget-jet-engine-component-35572\" data-id=\"740e3bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-35572.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-38654 .elementor-element.elementor-element-72b025d{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-38654 .elementor-element.elementor-element-72b025d:not(.elementor-motion-effects-element-type-background), .elementor-38654 .elementor-element.elementor-element-72b025d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-38654 .elementor-element.elementor-element-72b025d.e-con{--flex-grow:0;--flex-shrink:0;}.elementor-38654 .elementor-element.elementor-element-8bf97f0{--display:grid;--e-con-grid-template-columns:repeat(12, 1fr);--e-con-grid-template-rows:repeat(1, 1fr);--gap:var(--space-32) var(--space-32);--row-gap:var(--space-32);--column-gap:var(--space-32);--grid-auto-flow:row;}.elementor-38654 .elementor-element.elementor-element-8bf97f0:not(.elementor-motion-effects-element-type-background), .elementor-38654 .elementor-element.elementor-element-8bf97f0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-38654 .elementor-element.elementor-element-bf10788{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 5;}.elementor-38654 .elementor-element.elementor-element-92e62b4 .elementor-heading-title{color:var( --e-global-color-primary );}.elementor-38654 .elementor-element.elementor-element-d604aff{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 6;}.elementor-38654 .elementor-element.elementor-element-19ba10b .elementor-heading-title{color:var( --e-global-color-primary );}.elementor-38654 .elementor-element.elementor-element-5255633{color:var( --e-global-color-primary );}@media(max-width:1366px){.elementor-38654 .elementor-element.elementor-element-8bf97f0{--grid-auto-flow:row;}}@media(max-width:1280px){.elementor-38654 .elementor-element.elementor-element-8bf97f0{--grid-auto-flow:row;}}@media(max-width:1200px){.elementor-38654 .elementor-element.elementor-element-8bf97f0{--grid-auto-flow:row;}}@media(max-width:880px){.elementor-38654 .elementor-element.elementor-element-8bf97f0{--e-con-grid-template-rows:1fr;--grid-auto-flow:row;}}@media(max-width:767px){.elementor-38654 .elementor-element.elementor-element-8bf97f0{--e-con-grid-template-columns:repeat(4, 1fr);--grid-auto-flow:row;}.elementor-38654 .elementor-element.elementor-element-bf10788{grid-column:span 4;}.elementor-38654 .elementor-element.elementor-element-d604aff{grid-column:span 4;}}@media(min-width:1920px){.elementor-38654 .elementor-element.elementor-element-8bf97f0{--grid-auto-flow:row;}}<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38654\" class=\"elementor elementor-38654 elementor-35572 elementor-35572\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72b025d e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"72b025d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8bf97f0 e-grid e-con-full hide-plus e-con e-child\" data-id=\"8bf97f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bf10788 e-con-full e-flex e-con e-child\" data-id=\"bf10788\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92e62b4 bodytext elementor-widget elementor-widget-heading\" data-id=\"92e62b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(Positioning)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d604aff e-con-full e-flex e-con e-child\" data-id=\"d604aff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19ba10b h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"19ba10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personal brand with substance  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5255633 bodytext elementor-widget elementor-widget-text-editor\" data-id=\"5255633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBuilding a strong personal brand means putting core expertise in the spotlight through personality. It creates a (digital) presence exactly where your target group is looking for answers. The goal of the personal brand: a weatherproof image and a reputation that opens doors before you even enter the room.  <br><br>Effective personal branding follows a precise blueprint that strikes a balance between expertise, offer and genuine approachability. It requires a strategy that maintains boundaries and at the same time creates difference. Because personal branding is personal, but not private. This is how you increase your visibility as an Experts without losing control over your external impact.   <br><br>Whether you are a coach, CEO, freelancer or creative professional &#8211; a personal brand is the lever for anyone who uses individual values to build long-term trust. On the job market, as part of a corporate influencer strategy or when developing a LinkedIn personal brand. A personal brand scores points with what you can do and who you are.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56d560a e-con-full wrapper-sm pt-300 e-flex e-con e-child\" data-id=\"56d560a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31950ab elementor-widget elementor-widget-video\" data-id=\"31950ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/sm_case_-malou-cosmea_stories_animation.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5272b0 pt-300 elementor-widget elementor-widget-jet-engine-component-35572\" data-id=\"a5272b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-35572.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38654\" class=\"elementor elementor-38654 elementor-35572 elementor-35572\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72b025d e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"72b025d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8bf97f0 e-grid e-con-full hide-plus e-con e-child\" data-id=\"8bf97f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bf10788 e-con-full e-flex e-con e-child\" data-id=\"bf10788\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92e62b4 bodytext elementor-widget elementor-widget-heading\" data-id=\"92e62b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(Strategy)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d604aff e-con-full e-flex e-con e-child\" data-id=\"d604aff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19ba10b h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"19ba10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Your core, our personal brand strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5255633 bodytext elementor-widget elementor-widget-text-editor\" data-id=\"5255633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYou are the brand. We create the strategic foundation. In close cooperation, we filter your core theme and precisely define which facets of your personality we use. We accompany you from the initial analysis of your unique selling proposition to the visual translation into a brilliant design and targeted placement in the target group.   <br><br>We take personal branding a step further: we design websites and identities, optimize your LinkedIn profile and scale your presence in line with a dynamic brand. Our aim is to create an executive brand that is not polished, but has real rough edges. Strategically sound, visually distinctive and 100 percent authentic.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-faa0504 e-con-full wrapper-sm pt-300 e-flex e-con e-child\" data-id=\"faa0504\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-528e8b2 e-con-full pb-100 e-flex e-con e-child\" data-id=\"528e8b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af9a226 h2-headline elementor-widget elementor-widget-heading\" data-id=\"af9a226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand cases with personality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b54399d sm-btn btn-primary elementor-widget elementor-widget-button\" data-id=\"b54399d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.schwarz-matt.com\/de\/arbeiten\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all works<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15660c2 elementor-widget elementor-widget-jet-listing-grid\" data-id=\"15660c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"jet-listing-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-grid jet-listing\"><div class=\"jet-listing-not-found jet-listing-grid__items\" data-nav=\"{&quot;enabled&quot;:false,&quot;type&quot;:null,&quot;more_el&quot;:null,&quot;query&quot;:[],&quot;widget_settings&quot;:{&quot;lisitng_id&quot;:34307,&quot;posts_num&quot;:4,&quot;columns&quot;:2,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;column_min_width&quot;:240,&quot;column_min_width_tablet&quot;:240,&quot;column_min_width_mobile&quot;:240,&quot;inline_columns_css&quot;:false,&quot;is_archive_template&quot;:&quot;&quot;,&quot;post_status&quot;:[&quot;publish&quot;],&quot;use_random_posts_num&quot;:&quot;&quot;,&quot;max_posts_num&quot;:9,&quot;not_found_message&quot;:&quot;Es wurden keine Arbeiten gefunden.&quot;,&quot;is_masonry&quot;:false,&quot;equal_columns_height&quot;:&quot;&quot;,&quot;use_load_more&quot;:&quot;&quot;,&quot;load_more_id&quot;:&quot;&quot;,&quot;load_more_type&quot;:&quot;click&quot;,&quot;load_more_offset&quot;:null,&quot;use_custom_post_types&quot;:&quot;&quot;,&quot;custom_post_types&quot;:[],&quot;hide_widget_if&quot;:&quot;&quot;,&quot;carousel_enabled&quot;:&quot;&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;true&quot;,&quot;arrow_icon&quot;:&quot;fa fa-angle-left&quot;,&quot;dots&quot;:&quot;&quot;,&quot;autoplay&quot;:&quot;true&quot;,&quot;pause_on_hover&quot;:&quot;true&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;true&quot;,&quot;center_mode&quot;:&quot;&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;inject_alternative_items&quot;:&quot;&quot;,&quot;injection_items&quot;:[],&quot;scroll_slider_enabled&quot;:&quot;&quot;,&quot;scroll_slider_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;custom_query&quot;:false,&quot;custom_query_id&quot;:&quot;&quot;,&quot;_element_id&quot;:&quot;&quot;,&quot;collapse_first_last_gap&quot;:&quot;true&quot;,&quot;list_tag_selection&quot;:&quot;&quot;,&quot;list_items_wrapper_tag&quot;:&quot;div&quot;,&quot;list_item_tag&quot;:&quot;div&quot;,&quot;empty_items_wrapper_tag&quot;:&quot;div&quot;}}\" data-listing-source=\"posts\" data-listing-id=\"34307\" data-query-id=\"\" data-queried-id=\"43758|WP_Post\">Es wurden keine Arbeiten gefunden.<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cb6929 pt-300 elementor-widget elementor-widget-jet-engine-component-35009\" data-id=\"9cb6929\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-35009.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-38619 .elementor-element.elementor-element-2480224{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-38619 .elementor-element.elementor-element-2480224:not(.elementor-motion-effects-element-type-background), .elementor-38619 .elementor-element.elementor-element-2480224 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( 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.elementor-element.elementor-element-5d1c4da{--e-con-grid-template-columns:repeat(4, 1fr);--grid-auto-flow:row;}.elementor-38619 .elementor-element.elementor-element-9da1f4d{grid-column:span 4;}.elementor-38619 .elementor-element.elementor-element-769ce95{grid-column:span 3;}.elementor-38619 .elementor-element.elementor-element-0b6f97b{grid-column:span 4;}.elementor-38619 .elementor-element.elementor-element-da61c4e{grid-column:span 4;}}@media(min-width:1920px){.elementor-38619 .elementor-element.elementor-element-5d1c4da{--grid-auto-flow:row;}}\/* Start custom CSS for image, class: .elementor-element-a29a072 *\/.elementor-38619 .elementor-element.elementor-element-a29a072 img {\n    aspect-ratio: 440\/548;\n    object-fit: cover;\n    object-position: center center;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38619\" class=\"elementor elementor-38619 elementor-35009 elementor-35009\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2480224 e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"2480224\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa05982 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aa05982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d1c4da e-grid e-con-full hide-plus pt-100 pb-100 e-con e-child\" data-id=\"5d1c4da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9da1f4d e-con-full e-flex e-con e-child\" data-id=\"9da1f4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4263cf0 bodytext elementor-widget elementor-widget-heading\" data-id=\"4263cf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(New business)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-769ce95 e-con-full e-flex e-con e-child\" data-id=\"769ce95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a29a072 elementor-widget elementor-widget-image\" data-id=\"a29a072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2827\" height=\"3534\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min.jpg\" class=\"attachment-full size-full wp-image-33689\" alt=\"\" srcset=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min.jpg 2827w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min-240x300.jpg 240w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min-819x1024.jpg 819w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min-768x960.jpg 768w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min-1229x1536.jpg 1229w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/01\/SM-MA_Andre-Schirmer_4-5_01-min-1638x2048.jpg 1638w\" sizes=\"(max-width: 2827px) 100vw, 2827px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b6f97b e-con-full e-flex e-con e-child\" data-id=\"0b6f97b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da61c4e e-con-full e-flex e-con e-child\" data-id=\"da61c4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7932a0 h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"d7932a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contact<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da1955a bodytext reset-p-m elementor-widget elementor-widget-text-editor\" data-id=\"da1955a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAndr\u00e9 Schirmer\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ed2b5 bodytext reset-p-m pb-80 elementor-widget elementor-widget-text-editor\" data-id=\"c5ed2b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFounder &amp; Managing Director\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3206bd sm-btn btn-primary pb-32 elementor-widget elementor-widget-button\" data-id=\"e3206bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:0231%20177283-11\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">0231 177283-11<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b66fb51 sm-btn btn-primary pb-32 elementor-widget elementor-widget-button\" data-id=\"b66fb51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:andre.schirmer@schwarz-matt.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">andre.schirmer@schwarz-matt.com<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-832751e sm-btn btn-primary elementor-widget elementor-widget-button\" data-id=\"832751e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/in\/andreschirmer\/?originalSubdomain=de\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b14b55c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b14b55c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d49ec9 e-con-full wrapper-sm pt-100 e-flex e-con e-child\" data-id=\"8d49ec9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a4c418 h3-headline elementor-widget elementor-widget-heading\" data-id=\"3a4c418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The agency in Dortmund for digital brand management<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa1d6e9 bodytext bodytext-seo elementor-widget elementor-widget-text-editor\" data-id=\"fa1d6e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Dortmund is our location for innovation. As an agency in Dortmund, we support companies in their identity transformation. We combine down-to-earthness with modern <a href=\"https:\/\/www.schwarz-matt.com\/en\/services\/brand-strategy-2\/\"><span class=\"s1\">brand strategy<\/span><\/a>. From the <a href=\"https:\/\/www.schwarz-matt.com\/markenstrategie\/#markenanalyse\"><span class=\"s1\">brand analysis<\/span><\/a> in the <a href=\"https:\/\/www.schwarz-matt.com\/markenstrategie\/#markenworkshop\"><span class=\"s1\">brand workshop<\/span><\/a> to the <a href=\"https:\/\/www.schwarz-matt.com\/markenstrategie\/#markenarchitektur\"><span class=\"s1\">brand architecture<\/span><\/a> to the precise <a href=\"https:\/\/www.schwarz-matt.com\/markenstrategie\/#markenpositionierung\"><span class=\"s1\">brand positioning<\/span><\/a> we make your brand future-proof.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/sm_case_vincent_bartscher_web_video.mp4 https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/sm_case_-malou-cosmea_stories_animation.mp4 Brand cases with personality View all works Mehr erfahren Mehr erfahren Mehr erfahren Mehr erfahren LinkedIn The agency in Dortmund for digital brand management Dortmund is our location for innovation. As an agency in Dortmund, we support companies in their identity transformation. We combine down-to-earthness with modern brand strategy. From the brand analysis [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":0,"parent":42477,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43758","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Personal brands - Schwarz+Matt<\/title>\n<meta name=\"description\" content=\"Building a personal brand with strategy: We support Experts, CEOs and the self-employed with personal branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.schwarz-matt.com\/en\/zielgruppen\/personenmarken\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal brands\" \/>\n<meta property=\"og:description\" content=\"Building a personal brand with strategy: We support Experts, CEOs and the self-employed with personal branding.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.schwarz-matt.com\/en\/zielgruppen\/personenmarken\/\" \/>\n<meta property=\"og:site_name\" content=\"Schwarz+Matt\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T13:37:04+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.schwarz-matt.com\\\/en\\\/zielgruppen\\\/personenmarken\\\/\",\"url\":\"https:\\\/\\\/www.schwarz-matt.com\\\/en\\\/zielgruppen\\\/personenmarken\\\/\",\"name\":\"Personal brands - 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