{"id":47363,"date":"2026-07-21T14:08:49","date_gmt":"2026-07-21T12:08:49","guid":{"rendered":"https:\/\/www.schwarz-matt.com\/leistungen\/brand-strategy\/brand-identity\/"},"modified":"2026-07-21T14:10:34","modified_gmt":"2026-07-21T12:10:34","slug":"brand-identity","status":"publish","type":"leistungen","link":"https:\/\/www.schwarz-matt.com\/en\/services\/brand-strategy\/brand-identity\/","title":{"rendered":"Brand identity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"47363\" class=\"elementor elementor-47363 elementor-47263\" data-elementor-post-type=\"leistungen\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd0ab02 e-con-full pt-300 e-flex e-con e-parent\" data-id=\"1cd0ab02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6502bd47 elementor-widget elementor-widget-jet-engine-component-34656\" data-id=\"6502bd47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-34656.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-38728 .elementor-element.elementor-element-24b27fa{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-38728 .elementor-element.elementor-element-24b27fa:not(.elementor-motion-effects-element-type-background), .elementor-38728 .elementor-element.elementor-element-24b27fa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-38728 .elementor-element.elementor-element-db80e06 .elementor-heading-title{color:var( --e-global-color-primary );}.elementor-38728 .elementor-element.elementor-element-f1b16d0 .elementor-heading-title{color:var( --e-global-color-10a775a );}<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38728\" class=\"elementor elementor-38728 elementor-34656 elementor-34656\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24b27fa e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"24b27fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db80e06 h1-headline pb-100 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"db80e06\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brand identity<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b16d0 h2-headline elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f1b16d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Whether you call it DNA, soul, or character, brand identity is the foundation of a brand. As a deliberately crafted self-image, it defines what the brand stands for and thus sets the direction.   <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3deda39b e-con-full wrapper-sm pt-300 e-flex elementor-invisible e-con e-child\" data-id=\"3deda39b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-295dbb7e elementor-widget elementor-widget-video\" data-id=\"295dbb7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2026\/06\/SM_Showreel_2026_web.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4872bdda e-con-full pt-300 e-flex e-con e-child\" data-id=\"4872bdda\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe66a74 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-ucaddon_logo_marquee\" data-id=\"1fe66a74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_logo_marquee.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Logo Marquee -->\n\t\t<link id='font-awesome-css' href='https:\/\/www.schwarz-matt.com\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/www.schwarz-matt.com\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Logo Marquee *\/\n\n#uc_logo_marquee_elementor_1fe66a74{\n  min-height:1px;\n  text-align: center;\n  position:relative;\n}\n\n#uc_logo_marquee_elementor_1fe66a74 *{\n  box-sizing:border-box;\n}\n#uc_logo_marquee_elementor_1fe66a74 .uc_marquee {\n\tdisplay: flex;\n\talign-items: center;\n\toverflow: hidden;\n    position: relative;\n}\n#uc_logo_marquee_elementor_1fe66a74 .uc_marquee > div {\n\tdisplay: inline-flex;\n\talign-items: center;\n\tflex: 0 0 auto;\n\twidth: auto;\n\toverflow: hidden;\n  \t\t\tanimation-name: marquee-to-left;\n    \tanimation-timing-function: linear;\n\tanimation-iteration-count: infinite;\n    }\n#uc_logo_marquee_elementor_1fe66a74 img{\n\twidth: 50%;\n  \theight: 100%;\n  \tobject-fit: contain;\n}\n\n\n#uc_logo_marquee_elementor_1fe66a74 .uc_logo_marquee_holder a{\n  height:100%;\n  width: 100%;\n  display:flex;\n  align-items: center;\n  justify-content:center;\n}\n\n\n\t@keyframes marquee-to-left {\n\tfrom {transform: translate(0,0)}\n\tto {transform: translate(-50%,0)}\n}\n\t\n\n\n\n\n\n<\/style>\n\n<div class=\"uc_logo_marquee\" id=\"uc_logo_marquee_elementor_1fe66a74\" style=\"direction:ltr;\">\n   <div class=\"uc_marquee\" data-height=\"100px\" data-speed=\"7500\" data-mobile-items=\"2\" data-tablet-items=\"4\" data-desktop-items=\"5\" data-margin=\"0\" data-paused=\"false\" data-direction=\"left\">\n   \t\t<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2023\/08\/adesso_logo_black.png\" alt=\"Adesso\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2023\/08\/thyssenkrupp_logo_black.png\" alt=\"thyssenkrupp\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2025\/11\/Jokey_Logo_Schwarz.svg\" alt=\"Jokey\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2025\/11\/SYNQONY-Logo-black-1.svg\" alt=\"SYNQONY\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2025\/11\/Aurubis-logo-black.svg\" alt=\"Aurubis\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2023\/08\/tacke-lindemann_logo_black.png\" alt=\"Tacke+Lindemann\" class=\"uc_logo_marquee\">\n<\/div>\n\n   <\/div>\t\n<\/div>\n<!-- end Logo Marquee -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55312725 e-con-full wrapper-sm pt-300 pb-300 e-flex e-con e-child\" data-id=\"55312725\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-198fc9be e-grid e-con-full hide-plus e-con e-child\" data-id=\"198fc9be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e50099 e-con-full e-flex e-con e-child\" data-id=\"e50099\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cfb687f bodytext elementor-widget elementor-widget-heading\" data-id=\"3cfb687f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(Overview)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-506d72ed e-con-full e-flex e-con e-child\" data-id=\"506d72ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54450a11 h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"54450a11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Building Brand Identity: From Self-Image to a Distinctive Brand\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-261e9dfd bodytext pb-60 elementor-widget elementor-widget-text-editor\" data-id=\"261e9dfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand identity is a company\u2019s carefully crafted self-image. It defines its core values, mission, and visual identity, and determines how the brand is perceived both internally and externally. Companies that understand their identity communicate more clearly, project a more consistent image, and build trust more quickly with customers and employees.  <\/p><p>It\u2019s important to note that identity and image are not the same thing. You actively communicate your identity; your image is formed in people\u2019s minds. Since you can only control your identity, you should develop it strategically\u2014before the market does it for you.  <\/p><p>We don\u2019t offer off-the-shelf identities. We analyze your uniqueness, your target audiences, and the competition, and develop a positioning strategy that aligns with your vision. From design to your brand voice to your values, we lay everything out for you in a clear set of guidelines.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37cab2a sm-btn btn-primary elementor-widget elementor-widget-button\" data-id=\"37cab2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.schwarz-matt.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4476bb0 e-con-full wrapper-sm pt-300 e-flex e-con e-child\" data-id=\"4476bb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4b3ea849 e-con-full pb-100 e-flex e-con e-child\" data-id=\"4b3ea849\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b1f0a7c h2-headline elementor-widget elementor-widget-heading\" data-id=\"6b1f0a7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recent Case Studies with a Strong Identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-741f14a4 sm-btn btn-primary elementor-widget elementor-widget-button\" data-id=\"741f14a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.schwarz-matt.com\/de\/arbeiten\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all works<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d6f7627 pb-300 elementor-widget elementor-widget-jet-listing-grid\" data-id=\"1d6f7627\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"jet-listing-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-grid jet-listing\"><div class=\"jet-listing-grid__items grid-col-desk-2 grid-col-tablet-2 grid-col-mobile-1 jet-listing-grid--34307 grid-collapse-gap\" data-queried-id=\"47363|WP_Post\" data-nav=\"{&quot;enabled&quot;:false,&quot;type&quot;:null,&quot;more_el&quot;:null,&quot;query&quot;:[],&quot;widget_settings&quot;:{&quot;lisitng_id&quot;:34307,&quot;posts_num&quot;:4,&quot;columns&quot;:2,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;column_min_width&quot;:240,&quot;column_min_width_tablet&quot;:240,&quot;column_min_width_mobile&quot;:240,&quot;inline_columns_css&quot;:false,&quot;is_archive_template&quot;:&quot;&quot;,&quot;post_status&quot;:[&quot;publish&quot;],&quot;use_random_posts_num&quot;:&quot;&quot;,&quot;max_posts_num&quot;:9,&quot;not_found_message&quot;:&quot;No data was 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class=\"jet-listing-grid__item jet-listing-dynamic-post-46119 elementor-dcss-1777275488503944\" data-post-id=\"46119\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/www.schwarz-matt.com\/en\/work\/audalis\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38421\" class=\"elementor elementor-38421 elementor-34307 elementor-34307\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abcf4f5 e-con-full e-flex e-con e-parent\" data-id=\"abcf4f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71397ee jedv-enabled--yes elementor-widget elementor-widget-video\" data-id=\"71397ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2026\/06\/SM_audalis-Rebranding-Bildmarke-award-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b450810 h3-headline pt-32 elementor-widget elementor-widget-heading\" data-id=\"b450810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">audalis<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d22b6d4 h3-headline pb-32 elementor-widget elementor-widget-heading\" data-id=\"d22b6d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">  Rebranding for a law firm network that operates on an interdisciplinary basis<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4dfd2c sm-btn btn-primary elementor-widget elementor-widget-button\" data-id=\"e4dfd2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.schwarz-matt.com\/en\/work\/audalis\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/www.schwarz-matt.com\/en\/work\/audalis\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-43254 elementor-dcss-1777275549381440\" data-post-id=\"43254\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/www.schwarz-matt.com\/en\/work\/enshur\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38421\" class=\"elementor elementor-38421 elementor-34307 elementor-34307\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abcf4f5 e-con-full e-flex e-con e-parent\" data-id=\"abcf4f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71397ee jedv-enabled--yes elementor-widget elementor-widget-video\" data-id=\"71397ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2026\/04\/ENSHUR_Startanimation_02.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b450810 h3-headline pt-32 elementor-widget elementor-widget-heading\" data-id=\"b450810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">ENSHUR<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d22b6d4 h3-headline pb-32 elementor-widget elementor-widget-heading\" data-id=\"d22b6d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Rebranding for a software provider that digitizes security<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4dfd2c sm-btn btn-primary elementor-widget elementor-widget-button\" data-id=\"e4dfd2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.schwarz-matt.com\/en\/work\/enshur\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/www.schwarz-matt.com\/en\/work\/enshur\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-42803 elementor-dcss-1777275606472686\" data-post-id=\"42803\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/www.schwarz-matt.com\/en\/work\/work-mate\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38421\" class=\"elementor elementor-38421 elementor-34307 elementor-34307\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abcf4f5 e-con-full e-flex e-con e-parent\" data-id=\"abcf4f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71397ee jedv-enabled--yes elementor-widget elementor-widget-video\" data-id=\"71397ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2026\/03\/WorkMate_Case_Logoanimation_16-9.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b450810 h3-headline pt-32 elementor-widget elementor-widget-heading\" data-id=\"b450810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">work.mate\u00ae<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d22b6d4 h3-headline pb-32 elementor-widget elementor-widget-heading\" data-id=\"d22b6d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Branding f\u00fcr ein finanziertes HR-Startup<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4dfd2c sm-btn btn-primary elementor-widget elementor-widget-button\" data-id=\"e4dfd2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.schwarz-matt.com\/en\/work\/work-mate\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/www.schwarz-matt.com\/en\/work\/work-mate\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-41153 elementor-dcss-1777275657630224\" data-post-id=\"41153\"  ><div class=\"jet-engine-listing-overlay-wrap\" data-url=\"https:\/\/www.schwarz-matt.com\/en\/work\/conet\/\">\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38421\" class=\"elementor elementor-38421 elementor-34307 elementor-34307\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abcf4f5 e-con-full e-flex e-con e-parent\" data-id=\"abcf4f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71397ee jedv-enabled--yes elementor-widget elementor-widget-video\" data-id=\"71397ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2025\/12\/01_Logoanimation-3.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b450810 h3-headline pt-32 elementor-widget elementor-widget-heading\" data-id=\"b450810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">conet<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d22b6d4 h3-headline pb-32 elementor-widget elementor-widget-heading\" data-id=\"d22b6d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Rebranding for an IT digitization partner that supports critical infrastructures<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4dfd2c sm-btn btn-primary elementor-widget elementor-widget-button\" data-id=\"e4dfd2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.schwarz-matt.com\/en\/work\/conet\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a href=\"https:\/\/www.schwarz-matt.com\/en\/work\/conet\/\" class=\"jet-engine-listing-overlay-link\"><\/a><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9b2043 e-con-full wrapper-sm pt-300 pb-300 e-flex e-con e-child\" data-id=\"d9b2043\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8a24232 e-grid e-con-full hide-plus pb-100 e-con e-child\" data-id=\"8a24232\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7df35e0 h2-headline elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7df35e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Framework of Brand Identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8dc434b e-grid e-con-full hide-plus e-con e-child\" data-id=\"8dc434b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-57cd9a9 e-con-full e-flex e-con e-child\" data-id=\"57cd9a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67299a2 pb-100 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"67299a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bc8dc0 h3-headline elementor-widget elementor-widget-heading\" data-id=\"9bc8dc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">+<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2036539 h3-headline elementor-widget elementor-widget-heading\" data-id=\"2036539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Brand Personality  <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c41175 bodytext pt-32 pb-100 elementor-widget elementor-widget-text-editor\" data-id=\"1c41175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It gives the brand a human face and distinct personality traits. It determines how likable the brand comes across\u2014whether as a humorous buddy, a courageous rebel, or an elegant expert. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b771879 elementor-hidden-mobile elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b771879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ca17a1 e-con-full e-flex e-con e-child\" data-id=\"8ca17a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-462ff4d pb-100 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"462ff4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9deb754 h3-headline elementor-widget elementor-widget-heading\" data-id=\"9deb754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">+<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d4de66 h3-headline elementor-widget elementor-widget-heading\" data-id=\"0d4de66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Brand values<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f10bbb bodytext pt-32 pb-100 elementor-widget elementor-widget-text-editor\" data-id=\"8f10bbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your company\u2019s moral foundation and core beliefs. Values such as sustainability, honesty, and innovation demonstrate what the brand stands for. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-085b46f elementor-hidden-mobile elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"085b46f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c43f03 e-con-full e-flex e-con e-child\" data-id=\"5c43f03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26b226a pb-100 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"26b226a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3542f h3-headline elementor-widget elementor-widget-heading\" data-id=\"4f3542f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">+<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1cd9f h3-headline elementor-widget elementor-widget-heading\" data-id=\"2d1cd9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Brand core<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0abcaf9 bodytext pt-32 pb-100 elementor-widget elementor-widget-text-editor\" data-id=\"0abcaf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The absolute centerpiece and central guiding principle. In just a few words, it captures what makes you truly unique at your core and what promise you deliver on. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09dac9c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"09dac9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bf3c59 e-grid e-con-full hide-plus e-con e-child\" data-id=\"4bf3c59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8f92990 e-con-full e-flex e-con e-child\" data-id=\"8f92990\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d74d7 pb-100 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f9d74d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c7902 h3-headline elementor-widget elementor-widget-heading\" data-id=\"e4c7902\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">+<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a88e935 h3-headline elementor-widget elementor-widget-heading\" data-id=\"a88e935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Corporate Design<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbd9e5b bodytext pt-32 pb-100 elementor-widget elementor-widget-text-editor\" data-id=\"dbd9e5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A visual identity that\u2019s instantly recognizable. The interplay of the logo, color palette, typography, and visual language ensures a consistent look across all channels. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04945b4 elementor-hidden-mobile elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"04945b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53a30e7 e-con-full e-flex e-con e-child\" data-id=\"53a30e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-309e900 pb-100 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"309e900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7ebdc7 h3-headline elementor-widget elementor-widget-heading\" data-id=\"a7ebdc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">+<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a24f105 h3-headline elementor-widget elementor-widget-heading\" data-id=\"a24f105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Tone of Voice<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7fa78a bodytext pt-32 pb-100 elementor-widget elementor-widget-text-editor\" data-id=\"b7fa78a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The brand\u2019s distinctive voice and tone. This is where you determine whether your company communicates with customers in a casual, informal manner, a more formal manner, with humor, or in a businesslike manner. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6906521 elementor-hidden-mobile elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6906521\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61dd635c pt-300 elementor-widget elementor-widget-jet-engine-component-35009\" data-id=\"61dd635c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-35009.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-38619 .elementor-element.elementor-element-2480224{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-38619 .elementor-element.elementor-element-2480224:not(.elementor-motion-effects-element-type-background), .elementor-38619 .elementor-element.elementor-element-2480224 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-38619 .elementor-element.elementor-element-aa05982{--divider-border-style:solid;--divider-color:var( --e-global-color-227fa86 );--divider-border-width:1px;}.elementor-38619 .elementor-element.elementor-element-aa05982 .elementor-divider-separator{width:100%;}.elementor-38619 .elementor-element.elementor-element-aa05982 .elementor-divider{padding-block-start:0px;padding-block-end:0px;}.elementor-38619 .elementor-element.elementor-element-5d1c4da{--display:grid;--e-con-grid-template-columns:repeat(12, 1fr);--e-con-grid-template-rows:repeat(1, 1fr);--gap:var(--space-32) var(--space-32);--row-gap:var(--space-32);--column-gap:var(--space-32);--grid-auto-flow:row;}.elementor-38619 .elementor-element.elementor-element-5d1c4da:not(.elementor-motion-effects-element-type-background), .elementor-38619 .elementor-element.elementor-element-5d1c4da > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-38619 .elementor-element.elementor-element-9da1f4d{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 3;}.elementor-38619 .elementor-element.elementor-element-4263cf0 .elementor-heading-title{color:var( --e-global-color-primary );}.elementor-38619 .elementor-element.elementor-element-769ce95{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 3;}.elementor-38619 .elementor-element.elementor-element-0b6f97b{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 1;}.elementor-38619 .elementor-element.elementor-element-da61c4e{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;grid-column:span 5;}.elementor-38619 .elementor-element.elementor-element-d7932a0 .elementor-heading-title{color:var( --e-global-color-primary );}.elementor-38619 .elementor-element.elementor-element-da1955a{color:var( --e-global-color-primary );}.elementor-38619 .elementor-element.elementor-element-c5ed2b5{color:var( --e-global-color-227fa86 );}.elementor-38619 .elementor-element.elementor-element-b14b55c{--divider-border-style:solid;--divider-color:var( --e-global-color-227fa86 );--divider-border-width:1px;}.elementor-38619 .elementor-element.elementor-element-b14b55c .elementor-divider-separator{width:100%;}.elementor-38619 .elementor-element.elementor-element-b14b55c .elementor-divider{padding-block-start:0px;padding-block-end:0px;}@media(max-width:1366px){.elementor-38619 .elementor-element.elementor-element-5d1c4da{--grid-auto-flow:row;}}@media(max-width:1280px){.elementor-38619 .elementor-element.elementor-element-5d1c4da{--grid-auto-flow:row;}}@media(max-width:1200px){.elementor-38619 .elementor-element.elementor-element-5d1c4da{--grid-auto-flow:row;}}@media(max-width:880px){.elementor-38619 .elementor-element.elementor-element-5d1c4da{--e-con-grid-template-rows:1fr;--grid-auto-flow:row;}}@media(max-width:767px){.elementor-38619 .elementor-element.elementor-element-5d1c4da{--e-con-grid-template-columns:repeat(4, 1fr);--grid-auto-flow:row;}.elementor-38619 .elementor-element.elementor-element-9da1f4d{grid-column:span 4;}.elementor-38619 .elementor-element.elementor-element-769ce95{grid-column:span 3;}.elementor-38619 .elementor-element.elementor-element-0b6f97b{grid-column:span 4;}.elementor-38619 .elementor-element.elementor-element-da61c4e{grid-column:span 4;}}@media(min-width:1920px){.elementor-38619 .elementor-element.elementor-element-5d1c4da{--grid-auto-flow:row;}}\/* Start custom CSS for image, class: .elementor-element-a29a072 *\/.elementor-38619 .elementor-element.elementor-element-a29a072 img {\n    aspect-ratio: 440\/548;\n    object-fit: cover;\n    object-position: center center;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"38619\" class=\"elementor elementor-38619 elementor-35009 elementor-35009\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2480224 e-con-full wrapper-sm e-flex e-con e-parent\" data-id=\"2480224\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa05982 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aa05982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d1c4da e-grid e-con-full hide-plus pt-100 pb-100 e-con e-child\" data-id=\"5d1c4da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9da1f4d e-con-full e-flex e-con e-child\" data-id=\"9da1f4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4263cf0 bodytext elementor-widget elementor-widget-heading\" data-id=\"4263cf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">(New business)<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-769ce95 e-con-full e-flex e-con e-child\" data-id=\"769ce95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a29a072 elementor-widget elementor-widget-image\" data-id=\"a29a072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"4320\" height=\"5400\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2026\/06\/SM-MA_Joshua-Marker_4-5.jpg\" class=\"attachment-full size-full wp-image-45839\" alt=\"\" srcset=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2026\/06\/SM-MA_Joshua-Marker_4-5.jpg 4320w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2026\/06\/SM-MA_Joshua-Marker_4-5-240x300.jpg 240w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2026\/06\/SM-MA_Joshua-Marker_4-5-819x1024.jpg 819w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2026\/06\/SM-MA_Joshua-Marker_4-5-768x960.jpg 768w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2026\/06\/SM-MA_Joshua-Marker_4-5-1229x1536.jpg 1229w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2026\/06\/SM-MA_Joshua-Marker_4-5-1638x2048.jpg 1638w\" sizes=\"(max-width: 4320px) 100vw, 4320px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b6f97b e-con-full e-flex e-con e-child\" data-id=\"0b6f97b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da61c4e e-con-full e-flex e-con e-child\" data-id=\"da61c4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7932a0 h2-headline pb-100 elementor-widget elementor-widget-heading\" data-id=\"d7932a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contact person<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da1955a bodytext reset-p-m elementor-widget elementor-widget-text-editor\" data-id=\"da1955a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJoshua Marker\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ed2b5 bodytext reset-p-m pb-80 elementor-widget elementor-widget-text-editor\" data-id=\"c5ed2b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTeam Lead Communications\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3206bd sm-btn btn-primary pb-32 elementor-widget elementor-widget-button\" data-id=\"e3206bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:0231%201772830\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">0231 1772830<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b66fb51 sm-btn btn-primary pb-32 elementor-widget elementor-widget-button\" data-id=\"b66fb51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:joshua.marker@schwarz-matt.com%20joshua.marker@schwarz-matt.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">joshua.marker@schwarz-matt.com joshua.marker@schwarz-matt.com<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-832751e sm-btn btn-primary elementor-widget elementor-widget-button\" data-id=\"832751e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/in\/joshua-marker-4729361aa\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b14b55c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b14b55c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2633becc e-con-full wrapper-sm pt-300 e-flex e-con e-child\" data-id=\"2633becc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52e9ed5d bodytext elementor-widget elementor-widget-heading\" data-id=\"52e9ed5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Why a Weak Brand Identity Costs Companies in the Long Run<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-625d9c5d bodytext bodytext-seo elementor-widget elementor-widget-text-editor\" data-id=\"625d9c5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inconsistent branding, generic communication, and a corporate design that doesn\u2019t align with the brand strategy\u2014these are not minor issues. They erode trust, brand recognition, and ultimately market share. Anyone who underestimates the importance of brand identity will realize it\u2014at the very latest\u2014when customers don\u2019t engage, employees fail to identify with the brand, or rebranding projects have to start over again and again. The elements of brand identity\u2014brand essence, brand personality, brand values, corporate design, and tone of voice\u2014are effective only when they are considered as a cohesive whole. Strengthening brand identity is not a one-time task. It is a strategic investment that pays off at every touchpoint.     <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62d366f e-con-full wrapper-sm pt-300 e-flex e-con e-child\" data-id=\"62d366f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0fb96b bodytext elementor-widget elementor-widget-heading\" data-id=\"f0fb96b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Build Your Brand Identity with Schwarz+Matt \u2013 A Branding Agency in North Rhine-Westphalia<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc7dcf1 bodytext bodytext-seo elementor-widget elementor-widget-text-editor\" data-id=\"fc7dcf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We develop brand identity from the core\u2014not from the logo inward, but from the strategy outward. For us, brand identity and <a href=\"https:\/\/www.schwarz-matt.com\/en\/services\/brand-strategy\/brand-positioning\/\">positioning<\/a> are inseparable: target audience analysis and competitive analysis come before the design. The result is a consistent brand system\u2014from creating the corporate design to the finished brand manual. As <a href=\"https:\/\/www.schwarz-matt.com\/en\/services\/brand-strategy\/\">a marketing strategy<\/a> agency in North Rhine-Westphalia, we support companies from <a href=\"https:\/\/www.schwarz-matt.com\/en\/locations\/dortmund\/\">Dortmund<\/a>, <a href=\"https:\/\/www.schwarz-matt.com\/en\/locations\/cologne\/\">Cologne<\/a>, and <a href=\"https:\/\/www.schwarz-matt.com\/en\/locations\/muenster\/\">M\u00fcnster<\/a>, as well as throughout the D-A-CH region, that don\u2019t want to leave their brand identity to chance.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"parent":23745,"menu_order":0,"template":"","class_list":["post-47363","leistungen","type-leistungen","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Identity- Schwarz+Matt<\/title>\n<meta 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