{"id":20449,"date":"2022-09-08T10:33:06","date_gmt":"2022-09-08T08:33:06","guid":{"rendered":"https:\/\/www.schwarz-matt.com\/leistungen\/naming\/"},"modified":"2022-09-08T10:46:21","modified_gmt":"2022-09-08T08:46:21","slug":"naming","status":"publish","type":"leistungen","link":"https:\/\/www.schwarz-matt.com\/en\/services\/naming\/","title":{"rendered":"Naming"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20449\" class=\"elementor elementor-20449 elementor-20441\" data-elementor-post-type=\"leistungen\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c524e57 e-con-full e-flex e-con e-parent\" data-id=\"c524e57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4963c0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a4963c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Naming that makes you curious for more  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ab565 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f3ab565\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a nutshell<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c12778 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"3c12778\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aba9b53 e-con-full e-flex e-con e-parent\" data-id=\"aba9b53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab87cb4 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ab87cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The name of a brand is the beginning &#8211; the very first impression &#8211; and for this very reason it is an essential part of the brand identity. The brand name can make a significant difference between success and failure. In creative collaboration, we develop a naming that arouses interest, gives an idea of your business model, can be applied internationally and, above all, is one thing: good.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-776681b e-con-full e-flex e-con e-parent\" data-id=\"776681b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39b5ee1 elementor-widget elementor-widget-ucaddon_pulsing_icon_button\" data-id=\"39b5ee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_pulsing_icon_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Pulsing Button -->\n\t\t<link id='font-awesome-css' href='https:\/\/www.schwarz-matt.com\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/www.schwarz-matt.com\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Pulsing Button *\/\n\n#uc_pulsing_icon_button_elementor_39b5ee1\n{\n width:100%;\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-call-to-action-btn\n{\n  display:flex;\n  flex-direction:column;\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-call-to-action-button\n{\n  display:flex;\n  transition:0.5s;\n  text-decoration:none;\n  align-items:center;\n  justify-content:center;\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 a div.pulsing_icon_button\n{\n   align-items: center;\n    justify-content: center;\n    flex-direction: column; \n   display:flex;\n  position:relative;\n  transition:1s;\n\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .pulsing_icon_button i \n{\n\n  vertical-align:middle;\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-btn-icon\n{\n  line-height:1em;\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-btn-icon svg\n{\n  width:1em;\n  height:1em;\n}\n\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-btn-spacing\n{\n  flex-grow:0;\n  flex-shrink:0;\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-pulse-effect\n{\n  position:relative;\n  display:block;\n}\n\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-pulse-effect:before\n{\n  content: '';\n    display: inline-block;\n    position: absolute;\n    top: -2px;\n    left: -2px;\n    bottom: -2px;\n    right: -2px;\n    border-radius: inherit;\n    border-width:1px;\n    border-style:solid;\n    animation: btnIconRipple 1s cubic-bezier(0.23, 1, 0.32, 1) both infinite;\n}\n\n@keyframes btnIconRipple {\n  0% {\n    border-width: 4px;\n            transform: scale(1);\n  }\n  80% {\n    border-width: 1px;\n            transform: scale(1.35);\n  }\n  100% {\n    opacity: 0;\n  }\n}\n\n\n<\/style>\n\n<div id=\"uc_pulsing_icon_button_elementor_39b5ee1\" >\n<div class=\"ue-call-to-action-btn\">\n  \n<div>    \n<a href=\"https:\/\/www.schwarz-matt.com\/de\/kontakt\/\" >\n  <div class=\"ue-call-to-action-button\">\n    <div class=\"pulsing_icon_button\"><div class=\"ue-btn-icon ue-pulse-effect\"><i class='fas fa-circle'><\/i><\/div><\/div>\n        <div class=\"ue-btn-spacing\"><\/div>\n    <div class=\"ue-btn-label\">Kontakt aufnehmen<\/div>\n    <div class=\"ue-btn-spacing\"><\/div>\n      <\/div>\n<\/a>\n<\/div>\n  \n  \n<\/div>\n<\/div>\n<!-- end Pulsing Button -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba53220 e-con-full e-flex e-con e-parent\" data-id=\"ba53220\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-486b769 e-con-full e-flex e-con e-parent\" data-id=\"486b769\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cff643 elementor-widget elementor-widget-template\" data-id=\"8cff643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"page\" data-elementor-id=\"19386\" class=\"elementor elementor-19386 elementor-14117 elementor-14117\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-790a91a e-con-full e-flex e-con e-parent\" data-id=\"790a91a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbea157 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-ucaddon_logo_marquee\" data-id=\"cbea157\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"ucaddon_logo_marquee.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Logo Marquee -->\n\n<style>\/* widget: Logo Marquee *\/\n\n#uc_logo_marquee_elementor_cbea157{\n  min-height:1px;\n  text-align: center;\n  position:relative;\n}\n\n#uc_logo_marquee_elementor_cbea157 *{\n  box-sizing:border-box;\n}\n#uc_logo_marquee_elementor_cbea157 .uc_marquee {\n\tdisplay: flex;\n\talign-items: center;\n\toverflow: hidden;\n    position: relative;\n}\n#uc_logo_marquee_elementor_cbea157 .uc_marquee > div {\n\tdisplay: inline-flex;\n\talign-items: center;\n\tflex: 0 0 auto;\n\twidth: auto;\n\toverflow: hidden;\n  \t\t\tanimation-name: marquee-to-left;\n    \tanimation-timing-function: linear;\n\tanimation-iteration-count: infinite;\n    }\n#uc_logo_marquee_elementor_cbea157 img{\n\twidth: 50%;\n  \theight: 100%;\n  \tobject-fit: contain;\n}\n\n\n#uc_logo_marquee_elementor_cbea157 .uc_logo_marquee_holder a{\n  height:100%;\n  width: 100%;\n  display:flex;\n  align-items: center;\n  justify-content:center;\n}\n\n\n\t@keyframes marquee-to-left {\n\tfrom {transform: translate(0,0)}\n\tto {transform: translate(-50%,0)}\n}\n\t\n\n\n\n\n\n<\/style>\n\n<div class=\"uc_logo_marquee\" id=\"uc_logo_marquee_elementor_cbea157\" style=\"direction:ltr;\">\n   <div class=\"uc_marquee\" data-height=\"100px\" data-speed=\"8000\" data-mobile-items=\"2\" data-tablet-items=\"2\" data-desktop-items=\"5\" data-margin=\"56\" data-paused=\"true\" data-direction=\"left\">\n   \t\t<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/schauenburg_logo_white.png\" alt=\"Schauenburg\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/flixcheck_logo_white.png\" alt=\"Flixcheck\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/abus_logo_white.png\" alt=\"Abus\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/medice_logo_white.png\" alt=\"Medice\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/gdata_logo_white.png\" alt=\"GData\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/vivawest_logo_white.png\" alt=\"Vivawest\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/06\/Amprion_logo_white.png\" alt=\"Amprion\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/lensing_media_logo_white.png\" alt=\"Lensing Media\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/06\/ebmpapst_logo_white.png\" alt=\"ebmpapst\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/07\/crealize_logo_white.png\" alt=\"Crealize\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/helpcheck_logo_white.png\" alt=\"helpcheck\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/07\/yummy_logo_white.png\" alt=\"yummy\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/07\/arodo_logo_white.png\" alt=\"Arodo\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/07\/moellers_logo_white.png\" alt=\"M\u00f6llers\" class=\"uc_logo_marquee\">\n<\/div>\n\n   <\/div>\t\n<\/div>\n<!-- end Logo Marquee -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1503e78 e-con-full e-flex e-con e-parent\" data-id=\"1503e78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a955d2 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2a955d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Services<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1213815 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"1213815\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3a6fb13 e-con-full e-flex e-con e-parent\" data-id=\"3a6fb13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fbe40e elementor-widget elementor-widget-heading\" data-id=\"0fbe40e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we help you with<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fddbb3 e-con-full e-flex e-con e-parent\" data-id=\"5fddbb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9af5c47 accordion-leistungen elementor-invisible elementor-widget elementor-widget-jet-accordion\" data-id=\"9af5c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"jet-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"jet-accordion\" data-settings=\"{&quot;collapsible&quot;:false,&quot;ajaxTemplate&quot;:false,&quot;switchScrolling&quot;:false,&quot;switchScrollingTablet&quot;:false,&quot;switchScrollingMobile&quot;:false,&quot;switchScrollingOffset&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingOffsetTablet&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingOffsetMobile&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingDelay&quot;:500,&quot;switchScrollingDelayTablet&quot;:500,&quot;switchScrollingDelayMobile&quot;:500}\">\n\t\t\t<div class=\"jet-accordion__inner\">\n\t\t\t\t<div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect active-toggle\">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1621\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"1\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1621\" aria-expanded=\"true\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Strategy<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1621\" class=\"jet-toggle__content\" data-toggle=\"1\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><div id=\"c4080\" class=\"ce ce-type-textmedia \"><div class=\"js-element go\"><div id=\"strategie\" class=\"article-floor article-floor-8 article-floor-text_block\" data-id=\"strategie\"><div class=\"article-textblock\"><p>Branding is first and foremost about one thing: standing out. Therefore, it is also important when naming not to drift into the generic. How do we avoid this? By keeping Purpose, Brand Values and Target Audience directly in mind during the naming process. Once we have worked out the essential aspects of your brand identity, we embark on the (admittedly: sometimes tedious and time-consuming) search for conceptual images and words, many, many words. What we pay attention to? That a connection is made to the product, core performance and your brand promise.  <\/p><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1622\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"2\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1622\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Creation<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1622\" class=\"jet-toggle__content\" data-toggle=\"2\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><div id=\"c4186\" class=\"ce ce-type-header \"><div id=\"kreation\" class=\"article-floor article-floor-11 article-floor-text_block\" data-id=\"kreation\"><div class=\"article-textblock\"><p>Sometimes it&#8217;s just an alienated spelling or a foreign-language equivalent that turns a word into a brand name with a strong character. In doing so, we make sure to think about tomorrow today: we don&#8217;t think much of trends that are too artificial or short-lived, but instead focus on timelessness and simplicity.<\/p><p>A naming that is not only short and concise but also suggests a faint inkling of the core business or even the brand promise arouses curiosity. If the naming then also has what it takes to work internationally, then it hits the Schwarz.<\/p><\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1623\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"3\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1623\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Legal<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1623\" class=\"jet-toggle__content\" data-toggle=\"3\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><div id=\"c6230\" class=\"container has-header-icon\"><div class=\"grid\"><div class=\"animated cell sm-24 lg-11 lg-offset-1 go\"><div class=\"column-inside\"><div id=\"c6228\" class=\"ce ce-type-textmedia \"><div class=\"js-element go\"><p class=\"go\">Once we have agreed on a concrete name, things get exciting again at this point. We have the name checked for both identical and similar trademark applications in the relevant markets and industries in order to avoid potential conflicts with market participants. If the Go comes, you can register your trademark.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0174754 e-con-full e-flex e-con e-parent\" data-id=\"0174754\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e71e18e e-con-full e-flex e-con e-parent\" data-id=\"e71e18e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcba007 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-template\" data-id=\"dcba007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"19369\" class=\"elementor elementor-19369 elementor-7583 elementor-7583\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-e74dd1b e-con-full e-flex e-con e-parent\" data-id=\"e74dd1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-70f0a6e e-con-full e-flex e-con e-child\" data-id=\"70f0a6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-353afb4 elementor-widget-tablet__width-inherit elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"353afb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to grow with us?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf00c51 e-con-full e-flex e-con e-child\" data-id=\"cf00c51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ec2b9c e-con-full e-flex e-con e-child\" data-id=\"1ec2b9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9cc41 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6d9cc41\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you have questions about our services, our projects or need a quote?<\/p>\n<p><span style=\"background-color: transparent;\">We will get back to you today and provide you with a free<\/span><span style=\"background-color: transparent;\">free and non-binding offer within 48 hours and <\/span><span style=\"background-color: transparent;\">clarify all your questions.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e730d3 elementor-widget__width-auto elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"8e730d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:00492311772830\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">0231 177283-0<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4307e94 elementor-widget__width-auto elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"4307e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:info@schwarz-matt.com\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">info@schwarz-matt.com<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f5297c e-con-full e-flex e-con e-child\" data-id=\"2f5297c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb5b7c elementor-button-align-start elementor-mobile-button-align-stretch elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-form\" data-id=\"8eb5b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Contact form\" aria-label=\"Contact form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"19369\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"8eb5b7c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Schwarz+Matt\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_4aa48d3 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_4aa48d3]\" id=\"form-field-field_4aa48d3\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"First name*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_48a2ed0 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_48a2ed0]\" id=\"form-field-field_48a2ed0\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Last name*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_ca4fe25 elementor-col-100\">\n\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_ca4fe25]\" id=\"form-field-field_ca4fe25\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Telephone\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_271f379 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_271f379]\" id=\"form-field-field_271f379\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Company name*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-field_9eb74ce elementor-col-100 elementor-field-required\">\n\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[field_9eb74ce]\" id=\"form-field-field_9eb74ce\" rows=\"5\" placeholder=\"How can we help you?\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-datenverarbeitung elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[datenverarbeitung]\" id=\"form-field-datenverarbeitung\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-datenverarbeitung\">I agree to the use of my entered data for processing my request.<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text\">\n\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[honeypot]\" id=\"form-field-honeypot\" class=\"elementor-field elementor-size-sm \" style=\"display:none !important;\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aeb669b e-con-full e-flex e-con e-parent\" data-id=\"aeb669b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63dee51 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"63dee51\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In detail<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48a66e3 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"48a66e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-77e3e48 e-con-full e-flex e-con e-parent\" data-id=\"77e3e48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8d0de elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3a8d0de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where words fail you, we provide the one.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f8eade e-con-full e-flex e-con e-parent\" data-id=\"7f8eade\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b05264 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5b05264\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before we know anything about a specific brand, we sometimes form a picture of it based on the brand name alone. That is exactly why it is enormously important that this name is timeless and concise. At best, the name already conveys the values of the company and a rough idea of the business model. That sounds complicated? It kind of is. But once that hurdle is overcome, the rest is a breeze.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d21299 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4d21299\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We like it short and crisp (also with the naming).<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4817e6d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4817e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Based on our many years of branding expertise, we know the importance of unique naming. Here in particular, it is of enormous value to think unconventionally. We weigh in. We throw into the pot. We rattle down. We merge out. We sleep on it and together we create a name that can withstand the changes of our fast-moving times and that fits &#8211; like a glove.  <\/p><section id=\"content_module4\" class=\"content_module cm_txt mb_normal clearfix text_two_col\"><div class=\"mobile_padding\"><div class=\"col_right editor_content \"><p class=\"walsm_20\"> <\/p><\/div><\/div><\/section><div id=\"content_module5\" class=\"content_module cm_images_videos mb_normal\"><div class=\"content_less_width clearfix\"><div class=\"img_wrap full_width\"> <\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57c5136 e-con-full e-flex e-con e-parent\" data-id=\"57c5136\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e770273 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e770273\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57.jpg\" class=\"attachment-full size-full wp-image-8953\" alt=\"\" srcset=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57.jpg 1920w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57-300x200.jpg 300w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57-1024x683.jpg 1024w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57-768x512.jpg 768w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fecfd87 e-con-full e-flex e-con e-parent\" data-id=\"fecfd87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52ec3d0 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"52ec3d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Process<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-318291c e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"318291c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a068754 e-con-full e-flex e-con e-parent\" data-id=\"a068754\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9147a5c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9147a5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How we work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-755a197 e-con-full e-flex e-con e-parent\" data-id=\"755a197\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ba09e24 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"ba09e24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-da0393d e-con-full e-flex e-con e-parent\" data-id=\"da0393d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf288e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6bf288e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Think<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa6ce74 e-con-full e-flex e-con e-parent\" data-id=\"aa6ce74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f46d591 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f46d591\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Research and analysis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9d83a4 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a9d83a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We do not guess into the blue. We want to get to know and understand the company, its plans and goals &#8211; over a cup of coffee (it doesn&#8217;t have to be black). Together we evaluate the positioning, competition and architecture of the corporate brand. We must first <span style=\"text-align: var(--text-align); background-color: var( --e-global-color-primary );\">immerse<\/span> ourselves in your corporate culture<span style=\"text-align: var(--text-align); background-color: var( --e-global-color-primary );\">so that we can swim our lanes safely. Next step: Your custom-fit naming.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26a7f2f e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"26a7f2f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-824bfb6 e-con-full e-flex e-con e-parent\" data-id=\"824bfb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd8c6b9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"cd8c6b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f699783 e-con-full e-flex e-con e-parent\" data-id=\"f699783\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aca0381 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"aca0381\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conception and design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d9b84 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"99d9b84\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We give your brand personality an expressive face. So that you see your business as we see it, we create a concept that outlines colors, shapes, logo and typo. Your Go is our starting signal and we go into designing. No idea is lost: We record everything essential in our guidelines. So that you have a solid foundation on which to build excellent visualized brands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-533deb8 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"533deb8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-1a09b19 e-con-full e-flex e-con e-parent\" data-id=\"1a09b19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6826283 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6826283\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Make<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fae253 e-con-full e-flex e-con e-parent\" data-id=\"9fae253\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d16d92 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1d16d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Realization and communication<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c9e8b0 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5c9e8b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thought locks are all well and good &#8211; we also want to bring outstanding concepts to the road. As digital natives, we support you in the rollout of your brand. Whether social media marketing, ad campaigns, website and more &#8211; individual goals require individual services. We give our all every day. Our unyielding sense of aesthetics and innovation allows nothing else.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d04b50 e-con-full e-flex e-con e-parent\" data-id=\"7d04b50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b23d687 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b23d687\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21.jpg\" class=\"attachment-full size-full wp-image-9023\" alt=\"\" srcset=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21.jpg 1920w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21-300x200.jpg 300w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21-1024x683.jpg 1024w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21-768x512.jpg 768w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84147ee e-con-full e-flex e-con e-parent\" data-id=\"84147ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aecc5ec elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"aecc5ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>FAQ<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e6ccf8 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"2e6ccf8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1183648 e-con-full e-flex e-con e-parent\" data-id=\"1183648\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-995f463 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"995f463\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Any questions?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd82102 e-con-full e-flex e-con e-parent\" data-id=\"cd82102\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-15bb13b e-con-full e-flex e-con e-parent\" data-id=\"15bb13b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5efc68d elementor-widget-mobile__width-inherit accordion-faq elementor-invisible elementor-widget elementor-widget-jet-accordion\" data-id=\"5efc68d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"jet-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"jet-accordion\" data-settings=\"{&quot;collapsible&quot;:false,&quot;ajaxTemplate&quot;:false,&quot;switchScrolling&quot;:false,&quot;switchScrollingTablet&quot;:false,&quot;switchScrollingMobile&quot;:false,&quot;switchScrollingOffset&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingOffsetTablet&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingOffsetMobile&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingDelay&quot;:500,&quot;switchScrollingDelayTablet&quot;:500,&quot;switchScrollingDelayMobile&quot;:500}\">\n\t\t\t<div class=\"jet-accordion__inner\">\n\t\t\t\t<div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect active-toggle\">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-9961\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"1\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-9961\" aria-expanded=\"true\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">What is a brand name?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-9961\" class=\"jet-toggle__content\" data-toggle=\"1\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>A brand name is a proper name of an organization, branded item, product, product range, service offering, or the like.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-9962\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"2\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-9962\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Why is a brand name important?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-9962\" class=\"jet-toggle__content\" data-toggle=\"2\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>The brand name is the first point of contact with the brand and an essential part of the brand identity. A memorable, differentiating name contributes to branding success.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-9963\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"3\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-9963\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">How can I check if my name is already protected?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-9963\" class=\"jet-toggle__content\" data-toggle=\"3\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>The first step is a search in the register of the responsible Patent and Trademark Office. Identical brand names can be registered in different Nice classes. Finding similar brand names is more difficult, but no less relevant for brand protection. We recommend that you seek legal advice.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-9964\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"4\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-9964\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Can any brand name be registered?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-9964\" class=\"jet-toggle__content\" data-toggle=\"4\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>Word marks can consist of all letters of the Latin alphabet, numbers and special characters. Descriptive words of common usage (e.g. bread for a bread manufacturer), flags and coats of arms as well as terms contrary to public order or morality cannot be protected.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27558d6 e-con-full e-flex e-con e-parent\" data-id=\"27558d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6612a9a e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"6612a9a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ede6562 e-con-full e-flex e-con e-parent\" data-id=\"ede6562\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aee2d0 animated-slow elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6aee2d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:100,&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your agency that gives your brand a name<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a4778a e-con-full e-flex e-con e-parent\" data-id=\"8a4778a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-688e41e elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"688e41e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As an <span style=\"font-weight: bolder;\">agency for branding and digital design<\/span> from Dortmund, our <span style=\"font-weight: bolder;\">designers and brand strategists<\/span> specialize in the development and design of outstanding brands. In order to meet the ever-changing market demands of our fast-paced times, we develop <span style=\"font-weight: bolder;\">digitally powerful designs<\/span> that are unique and stay that way. We never stop learning and are always on the lookout for new or better solutions to respond agilely to trends and new requirements.  <\/p><p>Our <span style=\"font-weight: bold;\">brand strategy workshops<\/span> serve as an essential foundation for our work, on which brand <span style=\"font-weight: bold;\">positioning<\/span>, <span style=\"font-weight: bold;\">naming, claiming, brand architecture, brand values <\/span>and everything else are built. Because brands only grow upwards successfully from the inside out. In addition, we support start-ups, medium-sized businesses, companies, brands and marketing departments but also in all tasks in the areas of <span style=\"font-weight: bold;\">corporate design, <\/span><span style=\"font-weight: bolder;\">graphic<\/span> design, <span style=\"font-weight: bolder;\">communication design<\/span>, <span style=\"font-weight: bolder;\">motion<\/span> design and <span style=\"font-weight: bolder;\">print<\/span> design.<\/p><p><span style=\"font-weight: bolder;\">Schwarz+Matt<\/span> has made it its mission to <span style=\"font-weight: bolder;\">transform communication through digitization<\/span>. Our team bundles expertise in the field of design and provides support in sustainably improving the visual brand presence and increasing brand value.<\/p><p>The focus of our work is on the <span style=\"font-weight: bolder;\">implementation of integrative processes<\/span>. We pursue the goal of working not only for, but with our customers. We want to be <span style=\"font-weight: bolder;\">more than an external service provider<\/span> &#8211; as part of our customers&#8217; internal marketing department. This enables us to tap into new target group potential, intensify existing customer relationships and <span style=\"font-weight: bolder;\">sustainably<\/span> <span style=\"font-weight: bolder;\">increase<\/span> <span style=\"font-weight: bolder;\">growth<\/span>.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"parent":0,"menu_order":0,"template":"","class_list":["post-20449","leistungen","type-leistungen","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Design that enhances brand value - Schwarz+Matt<\/title>\n<meta name=\"description\" content=\"Our designers take visual identities to the next level. 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