{"id":20345,"date":"2022-09-05T16:34:49","date_gmt":"2022-09-05T14:34:49","guid":{"rendered":"https:\/\/www.schwarz-matt.com\/leistungen\/template\/"},"modified":"2022-09-07T12:53:43","modified_gmt":"2022-09-07T10:53:43","slug":"brand-strategy","status":"publish","type":"leistungen","link":"https:\/\/www.schwarz-matt.com\/en\/services\/brand-strategy\/","title":{"rendered":"Brand strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20345\" class=\"elementor elementor-20345\" data-elementor-post-type=\"leistungen\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c524e57 e-con-full e-flex e-con e-parent\" data-id=\"c524e57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4963c0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a4963c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brand strategy that thinks distinctive brands  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ab565 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f3ab565\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a nutshell<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c12778 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"3c12778\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aba9b53 e-con-full e-flex e-con e-parent\" data-id=\"aba9b53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab87cb4 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ab87cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">In the brand world, too, it&#8217;s the inner values that count. As brand strategists, we know that it takes strong DNA to grow. We help brands build or transform by asking the right questions. Based on the brand workshop, we develop a brand strategy that covers value proposition, personas and customer journey, brand architecture and employer brand &#8211; only then can the brand communication hit the Schwarzin the end.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-776681b e-con-full e-flex e-con e-parent\" data-id=\"776681b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39b5ee1 elementor-widget elementor-widget-ucaddon_pulsing_icon_button\" data-id=\"39b5ee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_pulsing_icon_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Pulsing Button -->\n\t\t<link id='font-awesome-css' href='https:\/\/www.schwarz-matt.com\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/www.schwarz-matt.com\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Pulsing Button *\/\n\n#uc_pulsing_icon_button_elementor_39b5ee1\n{\n width:100%;\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-call-to-action-btn\n{\n  display:flex;\n  flex-direction:column;\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 .ue-call-to-action-button\n{\n  display:flex;\n  transition:0.5s;\n  text-decoration:none;\n  align-items:center;\n  justify-content:center;\n}\n\n#uc_pulsing_icon_button_elementor_39b5ee1 a div.pulsing_icon_button\n{\n   align-items: center;\n    justify-content: center;\n    flex-direction: 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4px;\n            transform: scale(1);\n  }\n  80% {\n    border-width: 1px;\n            transform: scale(1.35);\n  }\n  100% {\n    opacity: 0;\n  }\n}\n\n\n<\/style>\n\n<div id=\"uc_pulsing_icon_button_elementor_39b5ee1\" >\n<div class=\"ue-call-to-action-btn\">\n  \n<div>    \n<a href=\"https:\/\/www.schwarz-matt.com\/de\/kontakt\/\" >\n  <div class=\"ue-call-to-action-button\">\n    <div class=\"pulsing_icon_button\"><div class=\"ue-btn-icon ue-pulse-effect\"><i class='fas fa-circle'><\/i><\/div><\/div>\n        <div class=\"ue-btn-spacing\"><\/div>\n    <div class=\"ue-btn-label\">Kontakt aufnehmen<\/div>\n    <div class=\"ue-btn-spacing\"><\/div>\n      <\/div>\n<\/a>\n<\/div>\n  \n  \n<\/div>\n<\/div>\n<!-- end Pulsing Button -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba53220 e-con-full e-flex e-con e-parent\" data-id=\"ba53220\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-486b769 e-con-full e-flex e-con e-parent\" data-id=\"486b769\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cff643 elementor-widget elementor-widget-template\" data-id=\"8cff643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"page\" data-elementor-id=\"19386\" class=\"elementor elementor-19386 elementor-14117 elementor-14117\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-790a91a e-con-full e-flex e-con e-parent\" data-id=\"790a91a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbea157 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-ucaddon_logo_marquee\" data-id=\"cbea157\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"ucaddon_logo_marquee.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Logo Marquee -->\n\n<style>\/* widget: Logo Marquee *\/\n\n#uc_logo_marquee_elementor_cbea157{\n  min-height:1px;\n  text-align: center;\n  position:relative;\n}\n\n#uc_logo_marquee_elementor_cbea157 *{\n  box-sizing:border-box;\n}\n#uc_logo_marquee_elementor_cbea157 .uc_marquee {\n\tdisplay: flex;\n\talign-items: center;\n\toverflow: hidden;\n    position: relative;\n}\n#uc_logo_marquee_elementor_cbea157 .uc_marquee > div {\n\tdisplay: inline-flex;\n\talign-items: center;\n\tflex: 0 0 auto;\n\twidth: auto;\n\toverflow: hidden;\n  \t\t\tanimation-name: marquee-to-left;\n    \tanimation-timing-function: linear;\n\tanimation-iteration-count: infinite;\n    }\n#uc_logo_marquee_elementor_cbea157 img{\n\twidth: 50%;\n  \theight: 100%;\n  \tobject-fit: contain;\n}\n\n\n#uc_logo_marquee_elementor_cbea157 .uc_logo_marquee_holder a{\n  height:100%;\n  width: 100%;\n  display:flex;\n  align-items: center;\n  justify-content:center;\n}\n\n\n\t@keyframes marquee-to-left {\n\tfrom {transform: translate(0,0)}\n\tto {transform: translate(-50%,0)}\n}\n\t\n\n\n\n\n\n<\/style>\n\n<div class=\"uc_logo_marquee\" id=\"uc_logo_marquee_elementor_cbea157\" style=\"direction:ltr;\">\n   <div class=\"uc_marquee\" data-height=\"100px\" data-speed=\"8000\" data-mobile-items=\"2\" data-tablet-items=\"2\" data-desktop-items=\"5\" data-margin=\"56\" data-paused=\"true\" data-direction=\"left\">\n   \t\t<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/schauenburg_logo_white.png\" alt=\"Schauenburg\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/flixcheck_logo_white.png\" alt=\"Flixcheck\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/abus_logo_white.png\" alt=\"Abus\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/medice_logo_white.png\" alt=\"Medice\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/gdata_logo_white.png\" alt=\"GData\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/vivawest_logo_white.png\" alt=\"Vivawest\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/06\/Amprion_logo_white.png\" alt=\"Amprion\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/lensing_media_logo_white.png\" alt=\"Lensing Media\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/06\/ebmpapst_logo_white.png\" alt=\"ebmpapst\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/07\/crealize_logo_white.png\" alt=\"Crealize\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/02\/helpcheck_logo_white.png\" alt=\"helpcheck\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/07\/yummy_logo_white.png\" alt=\"yummy\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/07\/arodo_logo_white.png\" alt=\"Arodo\" class=\"uc_logo_marquee\">\n<\/div>\n<div class=\"uc_logo_marquee_holder\">\n<img decoding=\"async\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/07\/moellers_logo_white.png\" alt=\"M\u00f6llers\" class=\"uc_logo_marquee\">\n<\/div>\n\n   <\/div>\t\n<\/div>\n<!-- end Logo Marquee -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1503e78 e-con-full e-flex e-con e-parent\" data-id=\"1503e78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a955d2 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2a955d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Services<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1213815 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"1213815\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3a6fb13 e-con-full e-flex e-con e-parent\" data-id=\"3a6fb13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fbe40e elementor-widget elementor-widget-heading\" data-id=\"0fbe40e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we help you with<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fddbb3 e-con-full e-flex e-con e-parent\" data-id=\"5fddbb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9af5c47 accordion-leistungen elementor-invisible elementor-widget elementor-widget-jet-accordion\" data-id=\"9af5c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"jet-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"jet-accordion\" data-settings=\"{&quot;collapsible&quot;:false,&quot;ajaxTemplate&quot;:false,&quot;switchScrolling&quot;:false,&quot;switchScrollingTablet&quot;:false,&quot;switchScrollingMobile&quot;:false,&quot;switchScrollingOffset&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingOffsetTablet&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingOffsetMobile&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingDelay&quot;:500,&quot;switchScrollingDelayTablet&quot;:500,&quot;switchScrollingDelayMobile&quot;:500}\">\n\t\t\t<div class=\"jet-accordion__inner\">\n\t\t\t\t<div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect active-toggle\">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1621\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"1\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1621\" aria-expanded=\"true\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Value Proposition<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1621\" class=\"jet-toggle__content\" data-toggle=\"1\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><div id=\"c4080\" class=\"ce ce-type-textmedia \"><div class=\"js-element go\"><p>What makes you unique as a brand? Together, we evaluate your individual value proposition and package it into a simple core statement that makes it clear to your Customers why they should choose you &#8211; by clearly highlighting the concrete benefits they will receive. How? By first looking at what specific problem your Customers have.  <\/p><p> <\/p><\/div><\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1622\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"2\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1622\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Personas and Customer Journey<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1622\" class=\"jet-toggle__content\" data-toggle=\"2\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><div id=\"c4186\" class=\"ce ce-type-header \"><p>An excellent brand alone is not enough: The better you can assess the behavior of your buyer persona, the more precisely you can reach them via the relevant touchpoints such as website, newsletter, social media and campaigns. The journey your Customers go through &#8211; the customer journey &#8211; also builds on the persona analyses and connects them to your company. We map the path that your Customers take in the decision-making and purchasing process across all contact points and nodes.<\/p><\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1623\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"3\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1623\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Brand architecture<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1623\" class=\"jet-toggle__content\" data-toggle=\"3\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><div id=\"c6230\" class=\"container has-header-icon\"><div class=\"grid\"><div class=\"animated cell sm-24 lg-11 lg-offset-1 go\"><div class=\"column-inside\"><div id=\"c6228\" class=\"ce ce-type-textmedia \"><div class=\"js-element go\"><p>Like positioning, brand architecture is an important component of brand strategy. Especially when several brands come together under one umbrella brand. These branched brand structures result, through the combination of classic brand strategies, in complex brand architectures. Don&#8217;t worry! We help you keep track and do justice to each of your brands.  <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1624\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"4\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1624\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Employer Branding  <\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1624\" class=\"jet-toggle__content\" data-toggle=\"4\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>In parallel to the essential aspects of your brand strategy, we evaluate measures to strengthen your employer brand, which is in no way inferior to your brand DNA. Here, too, concrete personas and the employee journey help us. This not only binds applicants to your employer brand, but also your existing team.  <\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0174754 e-con-full e-flex e-con e-parent\" data-id=\"0174754\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e71e18e e-con-full e-flex e-con e-parent\" data-id=\"e71e18e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcba007 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-template\" data-id=\"dcba007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"19369\" class=\"elementor elementor-19369 elementor-7583 elementor-7583\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-e74dd1b e-con-full e-flex e-con e-parent\" data-id=\"e74dd1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-70f0a6e e-con-full e-flex e-con e-child\" data-id=\"70f0a6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-353afb4 elementor-widget-tablet__width-inherit elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"353afb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to grow with us?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf00c51 e-con-full e-flex e-con e-child\" data-id=\"cf00c51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ec2b9c e-con-full e-flex e-con e-child\" data-id=\"1ec2b9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9cc41 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6d9cc41\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you have questions about our services, our projects or need a quote?<\/p>\n<p><span style=\"background-color: transparent;\">We will get back to you today and provide you with a free<\/span><span style=\"background-color: transparent;\">free and non-binding offer within 48 hours and <\/span><span style=\"background-color: transparent;\">clarify all your questions.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e730d3 elementor-widget__width-auto elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"8e730d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:00492311772830\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">0231 177283-0<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4307e94 elementor-widget__width-auto elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"4307e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:info@schwarz-matt.com\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">info@schwarz-matt.com<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f5297c e-con-full e-flex e-con e-child\" data-id=\"2f5297c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb5b7c elementor-button-align-start elementor-mobile-button-align-stretch elementor-widget-tablet__width-inherit elementor-invisible elementor-widget elementor-widget-form\" data-id=\"8eb5b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Contact form\" aria-label=\"Contact form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"19369\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"8eb5b7c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Schwarz+Matt\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_4aa48d3 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_4aa48d3]\" id=\"form-field-field_4aa48d3\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"First name*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_48a2ed0 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_48a2ed0]\" id=\"form-field-field_48a2ed0\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Last name*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_ca4fe25 elementor-col-100\">\n\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_ca4fe25]\" id=\"form-field-field_ca4fe25\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Telephone\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_271f379 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_271f379]\" id=\"form-field-field_271f379\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Company name*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-field_9eb74ce elementor-col-100 elementor-field-required\">\n\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[field_9eb74ce]\" id=\"form-field-field_9eb74ce\" rows=\"5\" placeholder=\"How can we help you?\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-datenverarbeitung elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[datenverarbeitung]\" id=\"form-field-datenverarbeitung\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-datenverarbeitung\">I agree to the use of my entered data for processing my request.<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text\">\n\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[honeypot]\" id=\"form-field-honeypot\" class=\"elementor-field elementor-size-sm \" style=\"display:none !important;\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aeb669b e-con-full e-flex e-con e-parent\" data-id=\"aeb669b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63dee51 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"63dee51\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In detail<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48a66e3 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"48a66e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-77e3e48 e-con-full e-flex e-con e-parent\" data-id=\"77e3e48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8d0de elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3a8d0de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Those who want to build high need a strategic foundation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f8eade e-con-full e-flex e-con e-parent\" data-id=\"7f8eade\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b05264 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5b05264\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"top-banner-content\"><div class=\"container py-5\"><div class=\"row\"><div class=\"col-12 col-lg-10 offset-lg-2\"><div class=\"w-48 d-inline-block align-top\"><p class=\"intro-summary \" data-swiftype-name=\"body\" data-swiftype-type=\"text\">The primary aim of brand strategy is to ensure that Customers always choose your brand, even in the face of strong competition. <em>Long story short:<\/em> In the long term, a brand strategy should bind Customers to your brand. This can only be done on an emotional level. The brand strategy also provides operational guidelines for action that should guide your company&#8217;s marketing mix. To understand: the brand strategy formulates the base, the marketing strategy describes the operational implementation measures.  <\/p><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d21299 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4d21299\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Scalable Brand Strategy = Growth Driver for Love Brands<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4817e6d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4817e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After a previous brand workshop and a well-defined positioning, it&#8217;s time for brainstorming. Together we develop the brand-strategic basics for your appearance. We bundle the knowledge available to us, bring it together in your unique brand story and provide you with initial core messages. What they should always answer succinctly? What your company stands for and where it wants to go.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0861f80 e-con-full e-flex e-con e-parent\" data-id=\"0861f80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3a226cd e-con-full e-flex e-con e-parent\" data-id=\"3a226cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9815319 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9815319\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;When evaluating brand strategy, not only should the internal value proposition receive attention, but a competitive and target audience analysis and marketing strategy are also critical.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca0ec19 e-flex e-con-boxed e-con e-parent\" data-id=\"ca0ec19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c0859 elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d7c0859\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/08\/schwarz-matt_alina_bach_quadrat.png\" class=\"attachment-full size-full wp-image-20027\" alt=\"\" srcset=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/08\/schwarz-matt_alina_bach_quadrat.png 1080w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/08\/schwarz-matt_alina_bach_quadrat-300x300.png 300w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/08\/schwarz-matt_alina_bach_quadrat-1024x1024.png 1024w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/08\/schwarz-matt_alina_bach_quadrat-150x150.png 150w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/08\/schwarz-matt_alina_bach_quadrat-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb14fce elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"fb14fce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alina Bach, Online Marketing Manager<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57c5136 e-con-full e-flex e-con e-parent\" data-id=\"57c5136\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e770273 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e770273\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57.jpg\" class=\"attachment-full size-full wp-image-8953\" alt=\"\" srcset=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57.jpg 1920w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57-300x200.jpg 300w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57-1024x683.jpg 1024w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57-768x512.jpg 768w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_57-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fecfd87 e-con-full e-flex e-con e-parent\" data-id=\"fecfd87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52ec3d0 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"52ec3d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Process<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-318291c e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"318291c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a068754 e-con-full e-flex e-con e-parent\" data-id=\"a068754\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9147a5c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9147a5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How we work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-755a197 e-con-full e-flex e-con e-parent\" data-id=\"755a197\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ba09e24 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"ba09e24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-da0393d e-con-full e-flex e-con e-parent\" data-id=\"da0393d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf288e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6bf288e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Think<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa6ce74 e-con-full e-flex e-con e-parent\" data-id=\"aa6ce74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f46d591 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f46d591\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Research and analysis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9d83a4 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a9d83a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We do not guess into the blue. We want to get to know and understand the company, its plans and goals &#8211; over a cup of coffee (it doesn&#8217;t have to be black). Together we evaluate the positioning, competition and architecture of the corporate brand. We must first <span style=\"text-align: var(--text-align); background-color: var( --e-global-color-primary );\">immerse<\/span> ourselves in your corporate culture<span style=\"text-align: var(--text-align); background-color: var( --e-global-color-primary );\">so that we can swim our lanes safely. Next step: Your custom-fit brand strategy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26a7f2f e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"26a7f2f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-824bfb6 e-con-full e-flex e-con e-parent\" data-id=\"824bfb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd8c6b9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"cd8c6b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f699783 e-con-full e-flex e-con e-parent\" data-id=\"f699783\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aca0381 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"aca0381\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conception and design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d9b84 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"99d9b84\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We give your brand personality an expressive face. So that you see your business as we see it, we create a concept that outlines colors, shapes, logo and typo. Your Go is our starting signal and we go into designing. No idea is lost: We record everything essential in our guidelines. So that you have a solid foundation on which to build excellent visualized brands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-533deb8 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"533deb8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-1a09b19 e-con-full e-flex e-con e-parent\" data-id=\"1a09b19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6826283 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6826283\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Make<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fae253 e-con-full e-flex e-con e-parent\" data-id=\"9fae253\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d16d92 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1d16d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Realization and communication<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c9e8b0 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5c9e8b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thought locks are all well and good &#8211; we also want to bring outstanding concepts to the road. As digital natives, we support you in the rollout of your brand. Whether social media marketing, ad campaigns, website and more &#8211; individual goals require individual services. We give our all every day. Our unyielding sense of aesthetics and innovation allows nothing else.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d04b50 e-con-full e-flex e-con e-parent\" data-id=\"7d04b50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b23d687 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b23d687\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21.jpg\" class=\"attachment-full size-full wp-image-9023\" alt=\"\" srcset=\"https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21.jpg 1920w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21-300x200.jpg 300w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21-1024x683.jpg 1024w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21-768x512.jpg 768w, https:\/\/www.schwarz-matt.com\/wp-content\/uploads\/2022\/03\/schwarz-matt_foto_21-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84147ee e-con-full e-flex e-con e-parent\" data-id=\"84147ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aecc5ec elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"aecc5ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>FAQ<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e6ccf8 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"2e6ccf8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1183648 e-con-full e-flex e-con e-parent\" data-id=\"1183648\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-995f463 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"995f463\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Any questions?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd82102 e-con-full e-flex e-con e-parent\" data-id=\"cd82102\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-15bb13b e-con-full e-flex e-con e-parent\" data-id=\"15bb13b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5efc68d elementor-widget-mobile__width-inherit accordion-faq elementor-invisible elementor-widget elementor-widget-jet-accordion\" data-id=\"5efc68d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"jet-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"jet-accordion\" data-settings=\"{&quot;collapsible&quot;:false,&quot;ajaxTemplate&quot;:false,&quot;switchScrolling&quot;:false,&quot;switchScrollingTablet&quot;:false,&quot;switchScrollingMobile&quot;:false,&quot;switchScrollingOffset&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingOffsetTablet&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingOffsetMobile&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingDelay&quot;:500,&quot;switchScrollingDelayTablet&quot;:500,&quot;switchScrollingDelayMobile&quot;:500}\">\n\t\t\t<div class=\"jet-accordion__inner\">\n\t\t\t\t<div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect active-toggle\">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-9961\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"1\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-9961\" aria-expanded=\"true\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">What is a brand strategy?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-9961\" class=\"jet-toggle__content\" data-toggle=\"1\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><div id=\"strategie\" class=\"article-floor article-floor-1 article-floor-text_block\" data-id=\"strategie\"><div class=\"article-textblock\"><p>To be sure which brand design is right for your business and inspires people to choose you, a brand strategy is essential.<\/p><p>Before going blindly into design, it is essential to strategically classify the brand and define the right positioning.  <br>What your brand stands for, what values it represents, what mission and vision it pursues, and so on &#8211; all these are points of your brand strategy.<\/p><\/div><\/div><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-9962\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"2\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-9962\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">What elements are part of a brand strategy?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-9962\" class=\"jet-toggle__content\" data-toggle=\"2\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>The essential components of a brand strategy include  <\/p><ol><li>Power<\/li><li>Target group<\/li><li>Brand values<\/li><li>Brand core<\/li><li>Brand Purpose<\/li><li>Vision<\/li><li>Mission<\/li><\/ol><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-9963\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"3\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-9963\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"12.055\" viewBox=\"0 0 12.099 12.055\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235h-4.5V27.8H97.6V23.235H93.06V20.354H97.6v-4.6h3.058v4.6h4.5Z\" transform=\"translate(-93.06 -15.75)\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.099\" height=\"2.881\" viewBox=\"0 0 12.099 2.881\"><path id=\"Pfad_307\" data-name=\"Pfad 307\" d=\"M105.159,23.235H93.06V20.354h12.1Z\" transform=\"translate(-93.06 -20.354)\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Why is brand strategy important?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-9963\" class=\"jet-toggle__content\" data-toggle=\"3\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>Because a clear brand strategy increases the added value for Customers and has the potential to bind them to the brand. How? By telling a unique brand story from front to back that Customers can identify with. Between the many decisions people have to make every day, the one for your brand should always be the right one.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-9964\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"4\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-9964\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">What kind of brand strategies actually exist?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-9964\" class=\"jet-toggle__content\" data-toggle=\"4\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>The strategy always refers to the brand itself. The fire always evolves according to its own rules. Industry, product characteristics, market data and target groups play an essential role.<\/p><p>The <strong>single-brand<\/strong> <strong>strategy<\/strong> focuses on one product or one specific service, each of which has its own brand identity and image.  <\/p><p>In the <strong>multi-brand strategy<\/strong>, several brands exist for individual product types. This sometimes results in the individual brands competing with each other. Want an example? The Henkel brand under which Persil, Perwoll, Vernel and Co. are summed up &#8211; all brands for detergents.<\/p><p>Then there is the <strong>umbrella brand strategy<\/strong>. Dr.Oetker could be mentioned here, for example: Several products can be subsumed under this, but the main focus is always on the umbrella brand. Possible disadvantage? Coming to a common denominator when several very different business areas and products fall under this umbrella brand.<\/p><p>In the <strong>family brand strategy<\/strong>, certain product groups of a company are combined under one brand. Within a company, several brands thus exist side by side, each pursuing completely different goals. What is it good for? Consumers are confronted with the same brand promise over and over again, which strengthens trust, while this also has a positive effect on newer and existing products, which people are therefore more open to.  <\/p><p>The <strong>brand transfer strategy<\/strong> is only relevant if the aim is merely to introduce a product innovation, not a new brand. Instead, it&#8217;s about transferring the existing brand to the new product.The advantage? The image of the existing brand alone is enough to get consumers excited about the new product.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-9965\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"5\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-9965\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">What makes a good brand strategy?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-9965\" class=\"jet-toggle__content\" data-toggle=\"5\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>A brand strategy is sustainable and successful when the internal value proposition is part of the brand strategy. Equally essential is the orientation to the competition and the internal as well as external compliance with the points defined in the brand strategy. Furthermore, any marketing measures must take the brand strategy as a basis and be oriented to it.  <\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-9966\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"6\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-9966\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-right\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">What is brand architecture?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-9966\" class=\"jet-toggle__content\" data-toggle=\"6\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>A brand architecture is the arrangement of all brands of a company to define the positioning and the relationship of the brands as well as the respective product-market relationships from a strategic point of view. Complex brand architectures are brand architectures in which two or more brands are arranged at different hierarchical levels.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27558d6 e-con-full e-flex e-con e-parent\" data-id=\"27558d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6612a9a e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"6612a9a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ede6562 e-con-full e-flex e-con e-parent\" data-id=\"ede6562\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aee2d0 animated-slow elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6aee2d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:100,&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your agency for successful brand strategies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a4778a e-con-full e-flex e-con e-parent\" data-id=\"8a4778a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-688e41e elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"688e41e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As&nbsp;<span style=\"font-weight: bolder;\">agency for branding and digital design<\/span>&nbsp;from Dortmund, our&nbsp;<span style=\"font-weight: bolder;\">Designer:innen and Brand Strateg:innen<\/span>&nbsp;specializes in the development and design of outstanding brands. In order to meet the ever-changing market requirements of our fast-paced times, we develop&nbsp;<span style=\"font-weight: bolder;\">digitally powerful designs<\/span> that are unique and stay that way. We never stop learning and are always on the lookout for new or better solutions to respond agilely to trends and new requirements.&nbsp;<\/p>\n<p>Our&nbsp;<span style=\"font-weight: bolder;\">Brand workshop<\/span>&nbsp;serves our work as an essential foundation on which the <b>brand strategy<\/b> and everything else is built. Because brands only grow upwards successfully from the inside out. In addition, we support start-ups, medium-sized businesses, companies, brands and marketing departments but also with all tasks in the areas of&nbsp;<span style=\"font-weight: bolder;\">Graphic design<\/span>,&nbsp;<span style=\"font-weight: bolder;\">Communication Design<\/span>,&nbsp;<span style=\"font-weight: bolder;\">Motion Design<\/span>&nbsp;and&nbsp;<span style=\"font-weight: bolder;\">Print Design<\/span>.<\/p>\n<p><span style=\"font-weight: bolder;\">Schwarz+Matt<\/span>&nbsp;has made it its business to<span style=\"font-weight: bolder;\">transform<\/span>&nbsp;<span style=\"font-weight: bolder;\">communication through digitalization<\/span>.&nbsp;Our team bundles expertise in the field of design and provides support in sustainably improving the visual brand presence and increasing brand value.<\/p>\n<p>The focus of our work is on the&nbsp;<span style=\"font-weight: bolder;\">Implementation of integrative processes<\/span>. We pursue the goal of working not only for, but with our customers. We want&nbsp;be <span style=\"font-weight: bolder;\">more than an external service provider<\/span>&nbsp;&#8211; as part of our customers&#8217; internal marketing department. This enables us to tap into new target group potential, intensify existing customer relationships, and&nbsp;<span style=\"font-weight: bolder;\">Growth sustainable<\/span>&nbsp;to&nbsp;<span style=\"font-weight: bolder;\">increase<\/span>.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"parent":0,"menu_order":0,"template":"","class_list":["post-20345","leistungen","type-leistungen","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Design that enhances brand value - Schwarz+Matt<\/title>\n<meta name=\"description\" content=\"Our designers take visual identities to the next level. 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