Unique stores for Urlaubsguru

The whole world is talking about digitisation. We bring the Urlaubsguru community with its own stores back into the real world. This is how a travel agency works today.

With a community of more than 7 million Facebook fans, Urlaubsguru has developed into one of the strongest travel brands in Germany. At the end of 2016, it was clear to the two founders that Urlaubsguru had to develop offline as well. A suitable location in the founders’ hometown was quickly found. Schwarz+Matt developed the innovative store design concept for the first Urlaubsguru store in Unna, which is by far no longer a classic travel agency. Instead, the focus is on the inspiration and travel expertise of the local travel gurus.

After the successful launch of the first store, with more than 7,000 consultations in the first year, Urlaubsguru opens the second store in the city centre of Münster on 1st of December 2018. Schwarz+Matt also accompanies this new opening and is responsible for the conception and visualization of the shop space.

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