Success from the first round

Christian Mamerow is a successful racing driver for the brands Porsche and Audi. Now, he is one of the first personal performance coaches.

Christian Mamerow wants to change the fact that even top Formula 1 athletes usually don’t have their own coach. That’s why he offers private racing drivers and dedicated professionals performance training on race tracks.

On his personal branding website, the top athlete presents himself from his new side. Schwarz+Matt has transformed the subject of speed into the digital world with an individually developed web design.

In the Mamerow logo, the motif of the double lane strips from the pit lane appears and adds them dynamically to the upstroke of the M. It’s a shame that the chosen typography is called “Raleway” and not “Raceway”.

With speed in the texts and the dynamic movements of the design elements, each pixel reflects the theme of speed. In addition, our designers composed the colour yellow: optimistic, active, radiant, explosive and modern. And contrasting with the black-and-white photos that illustrate his coaching. Now, the name Christian Mamerow also stands digitally for Track and Personal Performance.

No matter how fast the website performs and generates orders – this is no witchcraft, this is well thought-out online marketing.

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Christian Mamerow




Marketing Consulting, Personal Branding, Logo Development, Corporate Design, Website, Text


July 2019

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