Campaign for the RN+ digital subscription
In a nutshell
Market analyses and digital consulting were the basis for a multimedia campaign to increase sales of digital subscriptions RN+.
About Lensing Media
Under the motto “Networking Locally,” the Dortmund-based company Lensing Media publishes the daily newspapers Ruhr Nachrichten, Dorstener Zeitung, Halterner Zeitung, Münsterland Zeitung, as well as market-leading advertising papers. Lensing Media also operates printing plants, mail services, trade magazines, agencies and reach portals. More than 3,000 employees work for the fourth-generation family business.
Market analyses and digital consulting
Market analyses and digital consulting were the basis for a multimedia campaign to increase sales of digital subscriptions RN+. For this, we played on analog and digital channels with a simple message, fresh mock-ups and visualizations of the user’s everyday life. The multi-channel campaign is an important building block for the publisher’s digital transformation. Schwarz+Matt realized a successful integration of consulting and creative campaign implementation.
The claim "Because Plus is simply more" is the communicative anchor of 360° communication. It describes the core meaning of the + and relates it to the product name and added value. The claim is used across all media and illustrates the product benefits "Unlimited availability" and "Fast information" for the target groups of daily newspaper readers and ePaper users using multimedia.
The campaign to significantly increase RN+ subscriptions has been running successfully for many months.
For Ruhr Nachrichten, Schwarz+Matt succeeded in integrating consulting and creative campaign implementation. Our multi-channel campaign is an important building block for the publisher's digital transformation. Market analyses and digital consulting were the basis of the campaign to increase sales of digital subscriptions RN+. For this, we played on analog and digital channels with a simple message, fresh mock-ups and visualizations of the user's everyday life.
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