Being pan-ticularly tasty
Here a new concept around the pizza is served up. Pan & Pizza wants to scale its pan concept from two locations nationwide as a franchise system.
That is why the new corporate design by Schwarz+Matt has been dynamically designed for growth. For franchising, the Pan & Pizza logo must be versatile and economically presentable in all applications. As an illuminated sign with a signal character, on a red and white background, in one or two colours and even reduced to the individually designed &-sign. Whether on the pizza box, the menu or in merchandising – at first glance Pan & Pizza is unmistakably worth every piece and every bite.
To ensure that the logo is understood everywhere and immediately, a product image is integrated into the logo as a figurative mark. Like the pizza, the Decima font is a visible interpretation of modern America.
With Pan & Pizza, Schwarz+Matt has created a brand that can grow.
Pan Pizza AKCA GmbH
Logoentwicklung, Corporate Design, Website, Store Design