The beginning of "Dortmund at work" at Friedensplatz
On the occasion of the start of the social media campaign “Dortmund at work”, the opening ceremony took place at Friedensplatz. The recruiting concept of Schwarz+Matt is a double success: Young people portray their professional fields in social media and employers present their companies to the target group.
Together with the regional education office, the marketing consultants developed the content and visual components of the campaign. The website and corporate design are consistently aiming at a young target group. The success: more than 40 companies are already using the new possibilities.