Schwarz+Matt wins pitch for Stadt Dortmund
The BVB in upheaval, Schwarz+Matt in upwind. With a convincing concept, the Dortmund marketing consultants prove what is possible in social media and make unattractive professions interesting. Young job starters produce “professional selfies” and put them online in words, pictures and video. The forum for this idea is called “Dortmund at work” and proves how social media can be used effectively for recruiting. Hard work – great reward.